Trafficker Digital Planner / Paid Media
At a glance
Mid-level Paid Media role at ASSA ABLOY. Bogotá.
Pay not stated Paid Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan digital media, then run campaigns and keep adjusting performance indicators toward business results
- Manage budgets and revise campaigns or ad copy when results call for a change
- Coordinate several projects at once across five countries
- Write strategic ad copy and track performance using web analytics and social metrics
What you bring
- A university qualification in digital marketing, advertising or a related field
- At least two years in trafficking or paid media planning, including Facebook Ads and Google Ads
- Experience optimizing campaigns and budgets, interpreting data, and working with analytics and performance metrics
- Knowledge of Meta catalogs, audiences and pixels, plus Google Merchant and conversion setup in Google Ads
Who this fits
This role suits a mid-level paid media planner who can balance campaign execution, analysis and copy changes across multiple projects. It calls for communication and teamwork, with work spanning five countries.
From the employer
Te invitamos a ser nuestro nuevo Trafficker Digital Planner!
El candidato seleccionado participará en procesos de planeación de medios digitales, su ejecución, monitoreo y optimización permanente de los indicadores para garantizar la obtención de resultados de negocio.
Qué debes tener?
- Profesional con estudios universitarios en marketing digital, publicidad o carreras a fines.
- Experiencia mínina de 2 años como Traffiker o Paid Media Planner (manejo de Facebook Ads, Google Ads).
- Capacidad para manejo de optimización y manejo de presupuestos.
- Capacidad para reorientar campañas y copies si no funcionan.
- Capacidad para gestionar múltiples proyectos simultáneamente (5 paises).
- Excelente habilidad analítica y capacidad para interpretar datos.
- Manejo de Analítica web, métricas clave para redes sociales (Google analytics, Facebook Insights, Instagram insights).
- Conocimiento en manejo de catálogos de Meta, audiencias, pixels.
- Conocimiento en Google merchant y configuración de conversiones de Google ads.
- Manejo de Kpis (ideal conocimiento en Data Studio).
- Excelentes habilidades de comunicación y trabajo en equipo.
- Capacidad para crear copys estratégicos para los anuncios.
- Conocimientos en SEO.
- Experiencia en prospección de clientes.
- Manejo de Excel intermedio.
- Deseable manejo de software de diseño gráfico (básico).
- Deseable manejo en Shopify y woocommerce.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
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