Affiliate Manager
At a glance
Manager-level Affiliate Marketing role at ASOS. London · full-time.
Pay not stated Affiliate Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run affiliate results across European markets, using budgets and channel targets to steer performance
- Review campaign and partner data, then turn findings into practical steps to grow the programme
- Find new partner opportunities, assess proposals, and negotiate commissions, CPA rates and campaign investment
- Coordinate partner campaigns, promotions and creator collaborations, including setup, placements, timing and payments
- Track affiliate spend and commissions, protect against invalid activity, and share performance insights with teams
What you bring
- You have hands-on experience running large, complex affiliate programmes across multiple countries and managing budgets against several KPIs
- You understand affiliate models such as cashback, voucher, content, technology and creator-led, alongside the wider digital marketing mix
- You have negotiated commercial deals with third parties and can manage the financial details
- You can turn account results into useful reporting and recommendations, and work with affiliate platforms, Excel and AI tools
Who this fits
This suits someone comfortable balancing fast-turnaround trade activity with longer projects and working across several teams. You’ll work in the London office at least three days each week.
From the employer
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
The Affiliates & Partnerships Manager plays a key role in driving traffic, sales and new customer growth through ASOS’ affiliate programme across key European markets. Reporting into the Affiliates Lead, you’ll use data and commercial insight to shape market and partner strategy, identify growth opportunities and ensure performance is delivered against budget and channel KPIs.
You’ll own the day-to-day management of the programme across your markets, building strong partner relationships and overseeing campaigns, promotional activity, commercial terms and compliance. You’ll also work closely with teams across Marketing, Trade, Retail, Finance and Legal to deliver key brand moments, launches and peak trading activity.
The Details
- Own affiliate performance across key European markets, delivering against commercial targets, budgets and channel KPIs.
- Analyse campaign and partner performance, turning insights into clear actions and growth opportunities.
- Identify and develop new affiliate opportunities, assessing inbound partner and network proposals.
- Benchmark commission and CPA rates and negotiate commercial terms, partner rates and campaign investment.
- Build strong relationships with affiliate networks and partners, managing placements, campaigns, timings and performance.
- Own affiliate promotional mechanics end to end, including discount code creation, distribution, implementation and troubleshooting.
- Support key product, brand and proposition launches, working cross-functionally to maximise affiliate exposure and impact.
- Manage creator and influencer partnerships through affiliate platforms, including campaign set-up, creator selection, gifting and payment mechanics.
- Manage key financial processes, including purchase orders, supplier invoices, budget tracking and commission validation.
- Protect the programme and ASOS brand through partner vetting, compliance monitoring, fraud prevention and investigation of invalid activity.
- Deliver clear performance reporting, insights and recommendations to stakeholders across the business.
- Represent Affiliates & Partnerships within cross-functional projects, major brand partnerships and peak trading planning.
- Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
About You
- A passion for affiliate and partnership marketing, in-depth knowledge of how different affiliate types operate (cashback, voucher, content, technology and creator-led), and an understanding of the wider digital marketing landscape (PPC, SEO, paid social and programmatic).
- Hands-on experience managing large, complex, multinational affiliate programmes and budgets against multiple KPIs, ideally within retail or at a multi-national brand.
- Experience negotiating commercial agreements with third parties and comfort owning the commercial details.
- Awareness of affiliate fraud and brand-protection risks, and the judgement to act on them.
- A track record of turning account performance into clear reporting and, more importantly, actionable insight for a wide audience.
- Working knowledge of affiliate network and tracking platforms, confidence learning new ones quickly, and proficiency in Excel and AI tools (Co-pilot, Claude) for reporting and large data sets.
- Comfort working at pace on short-notice trade activity, while keeping longer-term projects moving.
BeneFITS’
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Performance related bonus
- Private medical care scheme
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Not this one either?
Claude or ChatGPT reads the other 93,000 for you.
Get better matches →
