Marketing Automation Specialist (m / f / d)
At a glance
Mid-level Email Marketing role at aras. Remote, Poland · full-time.
Pay not stated Email Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Clean marketing records by removing duplicates, standardizing fields, and keeping data accurate over time
- Create audience groups and maintain lead scoring, routing, and lifecycle processes
- Check connections among Marketo, Salesforce, Demandbase, and related tools, then address mismatched or unsynced data
- Create dashboards covering funnel, pipeline, engagement, and data quality, and share performance findings
- Launch and test campaigns, forms, and nurture programs while documenting workflows and supporting users
What you bring
- You understand marketing operations, automation, and managing marketing data
- You have used a marketing automation platform such as Marketo, HubSpot, Pardot, or Eloqua
- You understand CRM connections and how data moves between systems
- You bring analytical and problem-solving skills, careful attention to detail, and strong English communication
Who this fits
This mid-level role suits someone early in marketing operations who likes working with systems, data, and process improvements. You must be based in Poland, and the role is fully remote within the country. Marketo, ABM or intent-data exposure, and familiarity with lead scoring, lifecycle management, or basic HTML/CSS are preferred.
From the employer
Aras is a leading provider of digital thread solutions for product lifecycle management (PLM) and engineering AI. As one of the fastest growing PLM companies, our AI-native, low-code platform enables the rapid delivery of flexible solutions that connect teams across disciplines and functions to critical product data and agentic AI throughout the product lifecycle and extended value chain.
The world's largest manufacturers leverage Aras Innovator to manage complex product lifecycles, accelerate innovation, improve operational efficiency, and bring products to market faster. We collaborate with companies in some of the world's most innovative industries, including automotive, industrial equipment, aerospace and defense, high tech, and life sciences.
About the Role
Join our Marketing Operations team to help manage and optimize our marketing technology ecosystem. You will support database health, audience segmentation, system integrations, campaign execution, reporting, and analytics. This role is ideal for someone early in their marketing operations career who enjoys working with systems, data, and process improvement.
Key Responsibilities
Data & Segmentation
- Maintain data quality through deduplication, normalization, and ongoing hygiene.
- Build and manage audience segments and lead management processes.
- Support lead scoring, routing, and lifecycle administration.
Systems & Integrations
- Monitor marketing systems and integration health.
- Maintain data flows between Marketo, Salesforce, Demandbase, and related platforms.
- Identify and resolve sync issues and data discrepancies.
Reporting & Analytics
- Build dashboards and reports for funnel, pipeline, engagement, and data quality metrics.
- Provide regular performance insights and analysis.
- Support attribution and marketing impact reporting.
Collaboration & Campaigns
- Document processes and support user enablement.
- Partner with Marketing, Sales, and RevOps stakeholders.
- Build, test, and deploy campaigns, forms, and nurture programs.
Qualifications
- Understanding of marketing operations, automation, and data management.
- Experience with a marketing automation platform (Marketo, HubSpot, Pardot, Eloqua, or similar).
- Knowledge of CRM integrations and data synchronization.
- Strong analytical, reporting, and problem-solving skills.
- Excellent attention to detail and communication skills in English.
- Curious, adaptable mindset with a desire to learn new technologies.
Preferred
- Marketo experience.
- Exposure to ABM or intent-data platforms such as Demandbase or 6sense.
- Knowledge of lead scoring, lifecycle management, and basic HTML/CSS.
What We Offer
- Fully remote work within Poland. (You must be based in Poland to apply)
- Exposure to a modern B2B marketing technology stack.
- Training, mentorship, and career growth opportunities.
- Collaborative culture that values curiosity and problem-solving.
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