Paid Media Manager

Aramex International L. L. C. aramex.com Open · verified Oct 2, 2026

Cape Town Manager Paid Media

At a glance

Mid-level Paid Media role at Aramex International L. L. C.. Cape Town.

Pay not stated Paid Media Manager salary

RolePaid Media

SeniorityManager

LocationCape Town

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Plan and run paid campaigns on Meta, LinkedIn, Google Search and Display, from setup through optimization and reporting
Coordinate each campaign cycle, including planning, creative briefs, implementation, performance checks and analysis
Guide junior teammates as they put paid strategies into action to build awareness, leads and revenue
Build recurring reports and dashboards, investigate unusual data, and use Google Analytics and PowerBI to improve results
Test new vendor partnerships and work with content teammates on landing pages and lead forms for paid campaigns

What you bring

At least four years of performance marketing work spanning both B2B and B2C
Expert-level ability with Microsoft Excel
A record of successful performance campaigns with demonstrated return on investment
Practical experience managing substantial marketing budgets and forecasting or reporting results

Who this fits

This manager role suits someone comfortable combining hands-on campaign delivery with strategic analysis and support for junior teammates. A relevant degree in marketing, digital technologies or a similar field is preferred, while familiarity with Appsflyer and PowerBI is a plus.

From the employer

Purpose of the Job

Responsible for planning, executing, and optimizing paid media campaigns across various digital channels to drive brand awareness, engagement, and conversions. This role involves managing budgets, analyzing performance metrics, and ensuring the effective use of media spend. Paid Media Manager works closely with cross-functional teams to align paid media strategies with overall marketing goals and business objectives. This position requires a combination of strategic thinking, analytical skills, and hands-on experience in digital advertising.

Job Description

As a Paid Media Manager, you will work with our team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the planning & execution of paid media campaigns for Aramex across Meta, LinkedIn, Google Search and Display. Additionally, you’ll provide support across a range of B2B and B2C digital marketing deliverables, including paid social media planning, campaign set-up, campaign monitoring, optimization, analysis and reporting.

Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
Lead and support junior team members on the implementation of paid marketing strategies to drive awareness, leads and revenue growth
Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
Measure and optimize our paid marketing using vendor-specific reports, Google Analytics and PowerBI dashboards
Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
Collaborate with the content team to craft landing pages and lead-gen forms to distribute through relevant paid programs
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
Monitor market intelligence and keep track on competitor movement and market situation

You’ll enjoy and succeed in this role if you have….

A proven track record of successful performance marketing campaigns and proven ROI
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting and social advertising
Experience in running B2B focused demand generation campaigns
Hands-on experience in handling large marketing budgets and forecasting/reporting results
Outstanding communication & presentation
Thorough understanding of mobile attribution
Excellent organizational and time management skills
Strategic thinker with great analytical skills
Extremely data-driven and detail-oriented

Job Requirements - Experience and Education

+4 years experience in B2B & B2C Performance Marketing.
Expert knowledge in Microsoft Excel
Experience with Appsflyer and PowerBI is a plus
Degree in Marketing, Digital technologies or similar relevant fields preferred

Leadership Behaviors

Building Outstanding TeamsCollaborate & break silosExecution & AccountabilityExternal focusGrowth mindsetInclusionInnovationSetting a clear directionSimplification

Skills

Leadership SkillsCommunication SkillsAnalytical SkillsProblem SolvingTime ManagementAttention To DetailsCustomer CentricTeam CollaborationNegotiation Skills