Marketing Coordinator - Univ of South Carolina - Columbia, SC
Mid-level General Marketing role at Aramark. Columbia · no salary stated · we estimate $69,000–$100,000.
Aramark has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape category and proprietary brand strategies for retail, residential dining, and catering
- You'll build annual marketing plans and support menu or brand refreshes, including environment details
- You'll coordinate launches with product, operations, sales, supply chain, and other partner teams
- You'll create promotions, training materials, rollout plans, and activation tools for key programs
- You'll monitor results, budgets, timelines, and project plans, then adjust programs as needed
What you bring
- You bring one to three years in food-service product, program, or menu development
- You have built marketing capabilities and tools in a complex sales and marketing setting
- You hold a bachelor's degree or equivalent experience in marketing, nutrition, food science, or business
- You can lead cross-functional projects in a matrixed organization and communicate well in writing and presentations
Who this fits
You'll suit this role if you enjoy developing food-service categories and brands while coordinating work across multiple teams. The position is based in Columbia, South Carolina, and Photoshop experience is preferred.
From the employer
Job Description
The Marketing Analyst supports the development of category and proprietary brand innovation for retail, residential and catering channels as a key member of the Marketing Team. Responsibilities include implementation of program development and activation support for retail, residential dining, catering, convenience, and other services with a strong focus on developing and executing an end-to-end solution. This position will gather feedback pre- and post- program development from key internal stakeholders to ensure program success.
Job Responsibilities
• Supports the development of Aramark category & brand strategies for retail, residential and catering channels translating insights to innovation
• Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
• Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
• Supports the management of all aspects of the development and on-going management with Growth, Global Operating Excellence including initial sales and operator training materials, roll-out plans, and tools development
• Collaborates with cross-functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, sales/retention to develop, launch, assess and continuously improve focus categories and brands
• Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
• Tracks and reports initiative results against these objectives and refine program where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
• Requires at least 1-3 years of experience in product, program, or menu development in food service
• Requires experience in building marketing capacity and tools in a complex marketing / sales environment
• Requires a bachelor’s degree or equivalent experience in marketing, nutrition, food science or business
• Strong project management experience leading cross-functional teams in a matrix organization
• Excellent interpersonal communication skills including strong writing and presentation skills
• Photoshop proficiency preferred
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
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