Marketing Manager

AppNation appnation.co Open · verified Aug 17, 2026

Hybrid İstanbul Full-time Manager General Marketing

Mid-level General Marketing role at AppNation. İstanbul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and improve acquisition campaigns across major growth platforms
Shape creative testing with hypotheses and performance-based recommendations
Track ROAS, LTV, and retention through MMPs and dashboards
Manage the funnel from acquisition through subscriptions and monetization
Use marketing insights to improve products and uncover new growth channels

What you bring

Bring at least three years managing acquisition for iOS and Android apps
Use Google Ads, Apple Search Ads, Meta, and TikTok Ads hands-on
Understand mobile attribution, SKAN, and performance marketing fundamentals
Turn campaign data into opportunities and informed growth decisions
Develop ad creative with design teams, manage budgets, and scale multiple products

Who this fits

You’ll suit a hands-on growth role focused on AI-powered mobile products and measurable acquisition results. You’ll work in a fast-moving, ownership-oriented environment alongside Product, Creative, and Data teams. The role is based in İstanbul with hybrid working, and requires fluent English plus strong communication skills.

From the employer

About AppNation

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.

About the Role

We’re looking for a Marketing Manager to lead the growth strategy of our AI-powered mobile products used by millions worldwide.

You’ll own the performance marketing strategy end-to-end, combining data, creative insights, and product thinking to drive scalable growth. Working closely with Product, Creative, and Data teams, you’ll run experiments, optimize campaigns, and identify new opportunities to maximize business impact.

What You'll Do

Lead and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.
Develop creative strategies by partnering with Creative teams, defining hypotheses, and turning performance insights into actionable improvements.
Analyze campaign performance using MMPs (AppsFlyer/Adjust), dashboards, and key metrics such as ROAS, LTV, and retention.
Own the full acquisition funnel, from user acquisition to subscription growth and monetization optimization.
Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.
Build strong platform partnerships and explore new channels, strategies, and experiments to unlock scalable growth opportunities.

What We’re Looking For

3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android.
Strong hands-on expertise with platforms such as Google Ads, Apple Search Ads, Meta, and TikTok Ads.
Solid understanding of mobile attribution, SKAN, and performance marketing principles (AppLovin and Web-to-App experience are a plus).
Strong analytical skills with the ability to interpret data, identify opportunities, and drive growth decisions.
Experience developing creative strategies and collaborating with design teams to improve ad performance.
Strong ownership mindset with the ability to manage budgets, prioritize tasks, and scale multiple products.
Fluent in English with strong communication skills.

Why AppNation?

Build and scale products reaching millions of users globally.
Work with talented people in a fast-moving AI-first environment.
Take ownership and see your impact directly in the products you build.
Grow quickly with opportunities to lead projects and shape technical decisions.
Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.

Our Hiring Process

Application Review → Interview → Technical Assessment → Final Interviews

At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.

Apply now—we're excited to meet you.