PR Manager Japan

Appier appier.com Open · verified Aug 17, 2026

Tokyo Manager Public Relations

Mid-level Public Relations role at Appier. Tokyo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Japan’s communications direction across positioning, messaging, media relations, and integrated PR
Secure coverage and thought-leadership opportunities across Japan’s business, technology, marketing, and financial press
Build relationships with Japanese journalists, editors, analysts, and industry influencers
Write and localize releases, bylines, customer stories, executive content, social posts, and announcements
Advise spokespeople, manage agencies, track reputation risks, and support crisis and internal communications

What you bring

At least five years in public relations and corporate communications, ideally across B2B technology, AI, SaaS, or digital innovation
Japanese fluency, excellent writing and speaking ability, and strong business-level English
Established relationships across Japan’s business, financial, technology, and marketing media, including executive interview experience
Experience measuring PR through media monitoring, social listening, and communications analytics
A bachelor’s degree in communications, marketing, business, journalism, or a related field, or equivalent practical experience

Who this fits

You’ll suit this role if you bring strong Japan media judgment, bilingual Japanese and business English skills, and a self-directed, collaborative approach. You’ll work with teams in Taipei and other global offices from Tokyo, supporting a high-growth, cross-cultural communications environment. The role calls for substantial autonomy and coordination across product, marketing, sales, investor relations, and regional communications.

From the employer

About Appier
Appier (TSE: 4180) is an AI-native Agentic AI as a Service (AaaS) company that empowers businesses to create value through cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by Making Software Intelligent,” Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud—each powered by Agentic AI that enables autonomous, adaptive, and real-time decision-making. Today, Appier operates 17 offices across APAC, the US, and EMEA, and is listed on the Tokyo Stock Exchange. Learn more at www.appier.com.

About this role

This role is a key member of Appier’s Growth & Communications team, reporting directly to the Director of Corporate Communications. Your primary responsibility will be leading Japan PR initiatives to strengthen Appier’s brand visibility, corporate reputation, and thought leadership across key Japanese media outlets.

To achieve this, you will work closely with cross-functional and global stakeholders to develop and execute Japan’s PR strategy in alignment with business objectives, driving both external and internal communications with a high level of ownership, autonomy, and strategic impact. You will also actively contribute to broader team initiatives and support collaborative efforts across the organization when needed.

As this role partners extensively with teams across Taipei and global offices, fluency in both English and Japanese is essential. We are looking for a proactive, collaborative, and self-driven communications professional with strong media instincts and a solid understanding of Japan’s media and digital landscape. Experience in B2B, Software, MarTech, digital marketing, or AI-related industries is highly preferred.

What you’ll do

Responsibilities:

Develop and execute Appier’s Japan communications strategy, including corporate positioning, messaging, media relations, and integrated PR initiatives aligned with business objectives.
Drive high-impact media coverage and thought leadership across Japan’s business, technology, marketing, and financial media landscape.
Lead strategic PR opportunities, including media placements, executive interviews, speaking engagements, and industry events to elevate brand visibility.
Build and maintain strong relationships with key journalists, editors, analysts, and industry influencers in Japan.
Create and localize compelling communications materials, including press releases, byline articles, customer stories, executive messaging, social media content, and corporate announcements with clear and consistent narratives.
Joint effort with Product, Marketing, Sales, IR, and regional Comms teams to support product launches, customer success stories, partnerships, and corporate initiatives.
Provide strategic communications counsel and spokesperson support for media interviews, executive visibility, keynote opportunities, and crisis-sensitive situations.
Manage PR agencies and external partners to ensure high-quality execution and maximize communications impact.
Utilize media monitoring and analytics tools to evaluate media performance, share of voice, sentiment, and campaign effectiveness, translating insights into actionable practices.
Monitor industry trends, emerging issues, and reputational risks, while supporting crisis and internal communications initiatives when needed.

Requirements:

5+ years of PR and Corp Comms experience, preferably in B2B technology, AI, SaaS, or digital innovation industries; agency and in-house experience is highly preferred.
Proven expertise in strategic communications, multinational executive profiling, and corporate PR within the Japanese market.
Exceptional written and verbal communication skills in Japanese, with strong business-level English proficiency.
Strong media network across Japan’s business, financial, technology, and marketing media landscape, with hands-on experience managing media relations and executive interviews.
Data-driven mindset with experience using media monitoring, social listening, and communications analytics tools to measure performance, identify trends, and optimize PR strategies.
Excellent project management and problem-solving skills, with the ability to manage multiple priorities and perform effectively under pressure in fast-paced environments.
Quick learner with the ability to understand complex technologies, AI innovations, research topics, and evolving business models.
Collaborative, proactive, and adaptable team player who thrives in high-growth, cross-cultural environments.
Resourceful and flexible mindset with a strong passion for leveraging AI tools and embracing ongoing transformation.
Proven track record supporting high-growth or publicly listed companies through major business milestones, market expansion, awards, or strategic corporate initiatives.
Bachelor’s degree in Communications, Marketing, Business, Journalism, or related fields, or equivalent practical experience; prior experience in PR or IR agencies, multinational companies, or media is a plus.

Why join us?

We believe in building a great working environment where passionate individuals can give their best and work with a talented team. To reward Appiers for their contribution, we also work hard to offer perks and benefits to make their life better.