Marketing Manager

AppDirect Open · verified Aug 17, 2026

El Salvador San Salvador Manager General Marketing

Mid-level General Marketing role at AppDirect. El Salvador.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll build annual and quarterly marketing plans and turn them into execution
You’ll shape campaigns across digital, events, content, and enablement
You’ll run launches and go-to-market initiatives tied to pipeline and revenue goals
You’ll prioritize concurrent work, manage outside partners, and find portfolio cross-sell opportunities
You’ll present results to BU stakeholders and improve programs using data and customer feedback

What you bring

At least five years in B2B marketing, preferably within SaaS, technology, telecom, or services
Experience setting strategy for a product line, business unit, or revenue segment
Working knowledge of direct and/or channel go-to-market models, funnel metrics, and pipeline reporting
A record of measurable pipeline contribution plus hands-on A/B testing or performance experimentation
Strong prioritization, stakeholder management, business judgment, and experience using AI tools for workflow efficiency

Who this fits

You’ll suit an autonomous individual contributor who can turn business priorities into measurable marketing programs and collaborate across Sales, Product, corporate marketing, and business-unit stakeholders. You’ll act as the primary marketing contact for Firstbase, with responsibility for planning and delivery rather than people leadership. The listing places the role in El Salvador but provides no more specific location or timezone details.

From the employer

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About the Portfolio Marketing Team

The Portfolio Marketing team supports AppDirect’s subsidiary Business Units by owning and executing integrated marketing aligned to each BU’s growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirect’s vision of simplifying how technology is bought, sold, and managed. Portfolio marketers operate as embedded, BU-focused generalists — accountable for turning strategy into execution across channels and driving measurable business impact. While the team collaborates with Corporate Marketing discipline experts when appropriate, Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning, prioritization, and delivery. Our role is to ensure each subsidiary has focused, accountable marketing support aligned to Sales and Product, while selectively leveraging corporate capabilities to scale impact.

About You

As a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit — Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results.

(*) It's not a leadership position, it's an individual contributor.

What you’ll do and how you’ll have an impact

Develop and execute integrated annual and quarterly marketing plans
Own campaign strategy across digital, events, content, and enablement
Lead product launches and go-to-market initiatives
Establish campaign KPIs and measure performance against pipeline and revenue goals
Translate business priorities into marketing programs with clear ROI expectations
Manage and prioritize multiple initiatives simultaneously
Oversee external contractors or agency partners when applicable
Identify cross-sell and shared GTM opportunities across the portfolio
Present marketing results and insights to BU stakeholders
Continuously refine programs based on performance data and Voice of Customer insights

What we’re looking for

5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
Experience owning marketing strategy for a product line, BU, or revenue segment
Strong understanding of direct and/or channel go-to-market models
Demonstrated ability to drive measurable pipeline impact
Strong stakeholder management and prioritization skills
Ability to balance autonomy with cross-functional collaboration
Comfort presenting performance insights and recommendations
Ownership mindset with strong business acumen
Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows
Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting
Experience designing and executing A/B tests and performance experiments

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:

https://www.appdirect.com/about/privacy-notice