Project Manager Digital Marketing & Initiatives

AO Foundation aofoundation.org Open · verified Sep 21, 2026

Zizers Manager Digital Marketing

At a glance

Mid-level Digital Marketing role at AO Foundation. Zizers.

Pay not stated Digital Marketing salary

RoleDigital Marketing

SeniorityManager

LocationZizers

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own GA4 and GTM governance, tracking quality, event structure, and implementation checks across properties
Build automated Looker Studio and Power BI dashboards, turning results into clear marketing and sales recommendations
Monitor traffic, engagement, conversions, ROI, and ROAS to surface performance risks and opportunities
Shape audience management, attribution, testing, and budget insights for acquisition, remarketing, and retention
Use SEO analysis and Salesforce reporting to improve organic performance and connect marketing activity with revenue

What you bring

Hold a relevant bachelor’s degree or bring equivalent professional experience of at least five years
Have hands-on experience in digital marketing analytics or marketing performance work
Use Google Analytics, Google Tag Manager, and Looker Studio or Data Studio in practice
Understand on-page and off-page SEO, audience segmentation, large datasets, and basic Excel or Sheets analysis
Explain complex metrics and findings clearly to stakeholders without technical language

Who this fits

You’ll suit a data-focused digital marketer who can work with developers, marketers, paid media specialists, sales, and leadership. The role is based in Zizers, Switzerland, and involves supporting privacy, consent, and tracking compliance with legal and IT.

From the employer

Main Responsibilities

Analytics & Tracking:
- Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties.
- Ensure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting.
- Collaborate with developers and marketers to implement and QA new tags, events, and conversions.
Performance Reporting & Dashboards:
- Build and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights.
- Translate complex data into concise narratives and recommendations for marketing and sales, and leadership.
- Monitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks, and opportunities.
Paid Media Analytics & Audience Management:
- Partner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns.
- Support campaign measurement, attribution, and testing to optimize performance and budget allocation.
SEO & Organic Performance:
- Conduct keyword gap and performance analyses using analytics and SEO tools.
- Use data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements.
- Provide regular reporting on organic search performance and recommendations to improve visibility and conversions.
CRM & Salesforce Reporting Support:
- Support the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes.
Data Quality, Compliance & Best Practices
- Champion data quality, consistency, and documentation across marketing analytics.
- Support adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed.

Main Requirements

Education: Bachelor’s degree in business, marketing, data/analytics, computer science, or a related field; or equivalent professional experience (5+ years).
Experience:Proven hands-on experience in a digital marketing analytics or marketing performance role.
Analytics Tools: Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio.
SEO: Solid understanding of on-page and off-page SEO best practices and how to measure their impact.
Data Skills: Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools.
Communication: Ability to explain complex metrics and findings in clear, non-technical language to stakeholders at all levels.