Sr. Marketing Specialist - Chicago, IL
At a glance
Senior General Marketing role at Anywhere. Chicago · no salary stated · we estimate $104,250–$164,025.
Anywhere has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build, test and launch email campaigns for consumers, brokers, partners and internal audiences using approved templates
- Maintain HubSpot nurture flows, plus the landing pages and forms that support campaigns
- Keep audience lists segmented and contact records accurate, including database hygiene and CAN-SPAM compliance
- Review email, workflow and landing-page results, run A/B tests and recommend changes to improve engagement and conversion
- Coordinate campaign schedules and several projects at once, helping internal teams with marketing automation
What you bring
- A marketing, communications or business degree, a related qualification, or equivalent experience
- Three to five years working in email, lifecycle marketing, marketing automation or marketing operations
- Hands-on experience taking email campaigns from initial planning through launch, and managing audience segments and contact records
- Strong analytical, organizational and project management skills, with close attention to detail
Who this fits
You’ll suit a senior specialist role focused on executing campaigns and improving lifecycle marketing through testing and analysis. The position is onsite in Chicago and reports to the Growth Marketing Manager.
From the employer
Lifecycle Marketing, Senior Specialist
Position Summary
The Lifecycle Marketing Senior Specialist is responsible for executing and optimizing email marketing and nurture campaigns that engage consumers, our broker network, partners, and internal audiences throughout their journey. This role will build and deploy email campaigns, manage audience segmentation and contact databases, maintain marketing automation workflows, and analyze performance to drive engagement and conversion.
Reporting to the Growth Marketing Manager, this individual will play a key role in bringing lifecycle marketing strategies to life through precise execution, strong project management, and data-driven optimization. The ideal candidate is highly organized, detail-oriented, comfortable working in HubSpot, and passionate about creating seamless customer experiences through marketing automation.
Key Responsibilities
Email Marketing & Campaign Execution
- Build, schedule, test, and deploy email campaigns using established templates and brand standards across multiple audiences
- Ensure emails are delivered accurately, on time, and aligned with business objectives
- Manage campaign calendars and deployment schedules
Marketing Automation & Lifecycle Programs
- Build and maintain HubSpot workflows and automated nurture programs that support timely, targeted communications across key audiences
- Create and manage landing pages, lead forms, and websites to support campaigns and goals
- Identify opportunities to improve workflow efficiency and automation performance
Audience Segmentation & Database Management
- Manage audience lists and segmentation strategies to support targeted communications
- Maintain contact data quality, database hygiene, and CAN-SPAM compliance
- Partner with internal teams to ensure data accuracy and proper audience targeting
Reporting & Optimization
- Monitor campaign performance and provide regular reporting on key metrics
- Analyze email, workflow, and landing page performance to identify optimization opportunities
- Conduct A/B testing and recommend improvements based on engagement and conversion data
- Stay informed on the latest email best practices to maintain deliverability metrics
Cross-Functional Collaboration
- Collaborate cross-functionally with business stakeholders to support campaign execution
- Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
- Serve as a marketing automation resource for internal teams
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
- 3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations
- Experience building and executing email marketing campaigns from concept through deployment
- Experience managing audience segmentation and contact databases
- Strong analytical skills with the ability to interpret campaign performance data and make recommendations
- Excellent project management and organizational skills
- Strong attention to detail and ability to manage multiple priorities simultaneously
Preferred
- HubSpot experience strongly preferred
- Experience creating and managing workflows, forms, landing pages, contact properties, and reporting dashboards within HubSpot
- Experience with marketing automation and CRM platforms
- Experience supporting multiple audiences
- Experience in real estate, relocation, financial services, or other relationship-driven industries
Desired Skills & Competencies
- Marketing automation expertise
- Email marketing best practices
- Audience segmentation
- Database management
- Campaign testing and optimization
- Analytics and reporting
- Project management
- Stakeholder communication
- Problem solving
- Attention to detail
- Time management
What Success Looks Like
Within the first six months, this individual will have:
- Successfully launched and managed automated nurture journeys across key audience segments
- Built and maintained lifecycle campaigns supporting multiple customer stages
- Improved email engagement performance through testing and optimization
- Established reliable reporting and performance dashboards
- Strengthened audience segmentation and database quality
- Become a trusted resource for campaign execution and marketing automation support
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