Marketing Manager – Malaysia & Singapore

Anchanto Open · verified Aug 17, 2026

Malaysia Manager General Marketing

Mid-level General Marketing role at Anchanto. Malaysia.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run coordinated marketing programs across Malaysia and Singapore to build qualified demand
Move prospects from initial awareness to conversion by improving campaigns, landing pages, nurture flows, and retargeting
Tailor campaign messaging and marketing materials to each country and audience segment
Plan events and account-based plays that engage target accounts and support pipeline goals
Review campaign and pipeline data, then share market reports with stakeholders

What you bring

At least five years in marketing, preferably within B2B or SaaS settings
Experience delivering campaigns across several channels and running events for Malaysia or Singapore, with awareness of local business practices
Evidence that your lead-generation work has produced measurable pipeline impact
Strong English writing and communication skills
ABM or enterprise marketing experience, plus familiarity with HubSpot, Salesforce, or comparable systems

Who this fits

You’ll suit this role if you can combine strategic planning with hands-on marketing delivery for Malaysia and Singapore. You’ll be based in Malaysia, work with the APAC Marketing Director, and coordinate with central marketing and regional sales teams. The role centers on enterprise marketing, local market adaptation, events, and pipeline ownership.

From the employer

The Role :

We are seeking an experienced Marketing Manager to join our marketing team and lead marketing initiatives across Malaysia and Singapore markets. Based in Malaysia, you will work closely with our APAC Marketing Director to manage comprehensive go-to-market strategies across digital channels, events, and account-based marketing programs to drive qualified pipeline for our enterprise solutions. This role requires both strategic thinking and hands-on execution, along with cross-functional collaboration with Central Marketing and Regional Sales teams.

Key Responsibilities:

Execute integrated marketing channel strategies across Malaysia and Singapore markets.
Manage full-funnel demand generation programs from awareness through conversion, optimizing campaigns to generate high-quality leads across both markets.
Adapt and implement country-specific and segment-specific key messaging in campaigns and marketing assets.
Plan and execute events to create engagement opportunities with target accounts and drive pipeline.
Collaborate with Sales teams on pipeline targets, report on pipeline performance, and implement ABM plays for target accounts.
Track and analyze campaign performance, pipeline metrics, and conversion rates, and provide regular reports to stakeholders on market performance.
Create, maintain, and optimize campaign landing pages, nurture sequences, and retargeting flows that convert awareness into qualified opportunities.
Coordinate with Central Marketing Team for design, content production, local website updates, event branding, and campaign assets while maintaining brand consistency.
Source and coordinate with local vendors for creative production and merchandising needs.
Prepare, update, and maintain marketing reports and documentation on schedule and adhere to process workflows.

Required Qualifications:

5+ years of marketing experience, preferably in B2B marketing or SaaS environments.
Experience executing multi-channel campaigns and events in Malaysia and/or Singapore with an understanding of local business culture.
Proven track record of measurable results in lead generation and pipeline contribution.
Proficient in English with excellent writing and communication skills

Preferred Qualifications:

Experience in e-commerce, supply chain, logistics, or omnichannel commerce technology sectors.
Background in ABM and enterprise marketing targeting mid-market to enterprise accounts.
Familiarity with HubSpot, Salesforce, or similar marketing automation and CRM platforms.