Sr. Manager, Head of Opto Semicon Marketing Japan

ams OSRAM osram.com Open · verified Sep 18, 2026

Tokyo Director General Marketing

Leadership General Marketing role at ams OSRAM. Tokyo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Japan's marketing direction for the optoelectronic semiconductor portfolio
Turn market research and customer needs into product and business plans
Guide launches, positioning, pricing, lifecycle work, and portfolio decisions
Grow demand through customer programs, channels, and sales collaboration
Lead the Japan marketing team and track its business impact

What you bring

A bachelor's degree in engineering, physics, electronics, materials science, business, marketing, or a related area
At least ten years in semiconductors, optoelectronics, photonics, or a comparable high-tech field
Five or more years leading strategic marketing, product marketing, or business development
A record of bringing semiconductor products to market and expanding their reach
Business-fluent English and native-level Japanese for customer conversations

Who this fits

This role suits a senior marketing leader with optoelectronics knowledge, commercial judgment, and experience working across global teams and multinational customers. You'll be based in Tokyo and lead the Japan marketing organization. An MBA or advanced technical degree is preferred, but not required.

From the employer

Sense the power of light

The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. “Sense the power of light” – our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends. Find out more about us on https://ams-osram.com

The ams OSRAM Opto Semiconductors business offers high-performance opto semiconductor components and in-depth support for state-of-the-art system solutions based on innovative semiconductor light sources. The Business Unit can look back on almost fifty years of production and development expertise.

Your new responsibilities

The Head of Marketing Japan will lead the marketing strategy and execution for the company's optoelectronic semiconductor portfolio, including LEDs, laser diodes, photodetectors, optical sensors, VCSELs, IR emitters, and related solutions. This role is responsible for driving revenue growth, market expansion, product positioning, customer engagement, and long-term business development across automotive, industrial, consumer, medical, communications, and emerging technology markets.

The successful candidate will combine deep semiconductor industry expertise, strategic marketing leadership, and strong commercial acumen to identify growth opportunities, shape product roadmaps, and strengthen the company's market position globally.

Strategic Marketing Leadership

Develop and execute global marketing strategies aligned with business objectives and growth targets.
Define market positioning, value propositions, and go-to-market strategies for opto semiconductor products
Identify emerging market trends, technology shifts, and customer requirements to support long-term business planning.
Lead annual marketing planning, forecasting, budgeting, and resource allocation.

Market Intelligence & Business Development

Conduct market analysis, competitive benchmarking, and customer segmentation.
Assess opportunities in key markets including:

Automotive lighting and sensing
Industrial automation & Robotics
Consumer electronics
AR/VR and wearable technologies
Data communications
Medical devices
Smart infrastructure and IoT

Translate market insights into actionable business and product strategies.
Support strategic partnerships, ecosystem development, and market expansion initiatives.

Product & Portfolio Marketing

Collaborate with Product Management and Sales teams to shape product roadmaps.
Define product launch strategies and drive successful commercialization of new technologies.
Lead product positioning, pricing strategies, lifecycle management, and portfolio optimization.
Develop compelling customer value propositions and differentiated messaging.

Customer & Revenue Growth

Build strong relationships with key customers, industry influencers, distributors, and channel partners.
Support major customer engagements and strategic account opportunities.
Drive demand generation and pipeline development through integrated marketing programs.
Work closely with sales leadership to achieve revenue and market share targets.

Brand & Thought Leadership

Strengthen the company's reputation as a technology leader in optoelectronics and semiconductor innovation.
Represent the company at global industry conferences, customer events, and trade exhibitions.
Lead content development including white papers, technical publications, digital campaigns, and executive presentations.
Drive public relations and industry analyst engagement activities.

Team Leadership

Build, develop, and mentor a high-performing Japan marketing organization.
Foster a customer-centric, data-driven, and collaborative culture.
Establish KPIs and performance metrics to measure marketing effectiveness and business impact.

What we look for

Education

Bachelor's degree in Engineering, Physics, Electronics, Materials Science, Business, Marketing, or related field.
MBA or advanced technical degree preferred.

Experience

10+ years of experience in semiconductor, optoelectronics, photonics, or related high-technology industries.
5+ years of leadership experience in strategic marketing, product marketing, or business development.
Demonstrated success in launching and scaling semiconductor products
Good understanding of optoelectronic technologies, semiconductor supply chains, and market dynamics.
Experience working with multinational customers and global cross-functional teams.

Languages

Fluent in English (Business Level at minimum)
Native level of Japanese (Interfacing Japanese customers in Japanese)

Please contact Ayako Kaburagi for further information via Ayako.Kaburagi@ams-osram.com or +81 90-8506-6907.