Field Marketing Business Systems Specialist (Hybrid)

Amfam Open · verified Aug 15, 2026

Hybrid WI Madison Full-time Mid-level Event Marketing

Mid-level Event Marketing role at Amfam. WI Madison · full-time · $69,000–$115,000 base.

SalaryStated by Amfam

$69,000 – $115,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Support business applications and related hardware, answering questions and resolving user problems
Create job aids, videos, documents, and tools that help users work effectively
Maintain process documentation and business rules for supported systems
Run user acceptance testing and improve how those tests are performed
Help connect direct mail and email programs with Salesforce Relate

What you bring

You have significant experience gathering business requirements
You’ve supported customers or users with practical, service-focused solutions
You understand unit, functional, performance, and user acceptance testing
You’ve documented workflows and business rules, and used business systems to support customers
Experience with Salesforce Relate, Python, PowerBI, insurance, or financial services is useful

Who this fits

You’ll suit this role if you enjoy supporting business applications, helping users, documenting processes, and improving testing practices. The job is hybrid in Madison, Wisconsin, with at least ten office days each month and travel of up to ten percent. You’ll also attend first-week orientation in person at Madison headquarters or another AmFam core location, and sponsorship is not available unless the posting specifies otherwise.

From the employer

The Field Marketing Business Systems Specialist is responsible for educational content creation (job aids, videos), system support (User Replication), vendor management (Halo), and foundational business analysis. You will also support the integration of direct mail and direct email programs into the Salesforce Relate platform. You will report to the Senior Manager, Business Systems.

In this flex office/home role, you will be expected to work a minimum of 10 days per month from Madison, WI 53783

Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.

Position Compensation Range:

$69,000.00 - $115,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

You will provide operational and user support for business system applications and related hardware that support division and corporate strategies.
You will respond to user questions, resolve user issues, escalate system problems to proper areas, and provide users with documents and tools to increase user capabilities within the application.
You will document and maintain business processes and business rules.
You will conduct user acceptance testing for business systems. Identifies opportunities for improved user acceptance testing processes and methodologies.

Specialized Knowledge & Skills Requirements

Demonstrated experience providing customer-driven solutions, support or service.
Basic knowledge and understanding of unit, functional, performance, and user acceptance testing.
Basic knowledge and understanding of how technology can be used to automate business processes.
Demonstrated experience documenting work processes and business rules.
Demonstrated experience using business systems to provide customer service.
Travel requirements up to 10%.

Additional Information

To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability. 
Offer to selected candidate will be made contingent on the results of applicable background checks
Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
Sponsorship will not be considered for this position unless specified in the posting

Additional Skills

Significant requirement gathering experience
Insurance or financial industry experience a plus
Salesforce/Relate platform experience
Python, PowerBI and good broad technology prowess

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.