Marketing Manager, Exchange Traded Funds

Ameriprise Open · verified Sep 11, 2026

3 Locations Full-time Manager General Marketing

Mid-level General Marketing role at Ameriprise. 3 Locations · full-time · $94,000–$129,000 base.

SalaryStated by Ameriprise

$94,000 – $129,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape ETF messages for financial advisors and other audiences across the buyer journey
You'll keep ETF collateral current by coordinating updates with investment, product, marketing, and compliance partners
You'll define measures, review results, and recommend ways to improve product marketing programs
You'll turn complex ETF initiatives into execution plans and coordinate partners to deliver on time and within budget
You'll connect Paid Media, Thought Leadership, Digital, and outside resources around consistent messaging

What you bring

Bring three to five years of financial-services marketing, including ETF work aimed at financial advisors
Hold a bachelor's degree in marketing, communications, or a related equivalent
Manage competing projects and deadlines while turning unclear ideas into practical campaigns
Write and speak clearly, simplify complex concepts, and collaborate across functions
Use PowerPoint confidently and have familiarity with Excel

Who this fits

You’ll suit a proactive, self-directed marketer who can work through ambiguity, manage stakeholders, and move between strategy and execution. You’ll work in the office at least four days per week, with flexibility to work from home one day per week. You must have work authorization that will not require current or future visa sponsorship in the United States.

From the employer

About Our Company

Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.

We're intentionally built to help you succeed. Our reach is expansive with a Columbia Threadneedle Investments global team of 2,300 people working together. Our capability is diverse with more than 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements. Our unwavering focus on our clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.

Job Description

This role is part of the product marketing team for Columbia Threadneedle Investments US, reporting to Senior Manager, ETFs. In this position, you will play a critical role focused on creating awareness, driving growth, and managing content in support of our ETF product line. You will operate both strategically and tactically, working cross-functionally with internal marketing colleagues, sales, product, investments and compliance to amplify product messaging across distribution channels.

The ideal candidate is a proactive self starter who can take ideas and independently drive them forward. They are adaptable, resourceful, and comfortable navigating ambiguity. Exceptional communication and stakeholder management skills are essential.

Key Responsibilities

· Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences. Apply messaging to marketing collateral that supports the lifecycle from awareness through consideration and purchase.

· Maintain a suite of marketing materials that support the lifecycle. Ensure collateral is updated on a regular cadence. This will involve working with stakeholders across investments, product, marketing and compliance.

· Establish connectivity across stakeholder teams to ensure marketing materials are effective. Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.

· Design, develop and execute implementation plan for complex product marketing programs/initiatives that support our ETF capabilities. Partner with internal or external partners to ensure execution of projects is on-time, and within budget.

· Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging. These teams will include Paid Media, Thought Leadership, and Digital along with external resources.

Required Qualifications

3-5 years of financial services marketing experience, including experience marketing ETFs to financial advisors
Bachelor’s Degree in Marketing, Communications or equivalent in a related field
Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns
Excellent written and verbal communication skills.
Proven ability to work with cross-functional teams.
Ability to translate complex concepts into easy-to-understand language
Ability to manage multiple projects simultaneously
Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel

Preferred Qualifications

Experience with content and project management systems (e.g. Bloomreach, Seismic, Workfront etc.)

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Base Pay Salary

The estimated base salary for this role is $94,000- $129,000 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Marketing/Product Management

Line of Business

AMINV US Asset Management

Columbia Threadneedle is a people business, and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to fostering an inclusive and performance-based culture where everyone can belong, grow, contribute and realise their potential.

Columbia Threadneedle is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.