Lifecycle Marketing Manager

Allco Open · verified Aug 15, 2026

Anaheim Full-time Manager Email Marketing

Mid-level Email Marketing role at Allco. Anaheim · full-time · $70,000–$85,000 base.

SalaryStated by Allco

$70,000 – $85,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Create lifecycle campaigns across email, SMS, and push to support growth, onboarding, engagement, and retention
Run audience segmentation, automated journeys, and personalized messaging
Review campaign results and identify ways to improve performance
Use customer data with digital, social, and guest experience teams
Set the loyalty strategy for visitors, employees, residents, and office workers

What you bring

At least five years working in CRM and email marketing
Practical experience with Salesforce, Marketing Cloud, marketing automation, and audience segmentation
Strong analytical ability, using performance data to shape creative and strategic choices
Experience overseeing large CRM databases and their integrations
A bachelor’s degree and experience building loyalty programs that grow visitor time and spending

Who this fits

You’ll suit this role if you combine CRM and email marketing experience with strong data analysis and loyalty-program development skills. The position is on-site in Anaheim and calls for a bachelor’s degree plus at least five years of experience.

From the employer

A great experience starts with you!

Join our team to help create and develop the future of live entertainment and sports in Orange County!

Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.

Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions.

Vision: We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community.

Job Title:

Lifecycle Marketing Manager

Pay Details:

The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.

Responsibilities

Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
Manage audience segmentation, automation, and personalization workflows
Analyze campaign performance and recommend optimizations
Partner with digital, social, and guest experience teams to enhance customer data use
Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
Perform other duties as assigned

Qualifications

5+ years of CRM and email marketing experience
Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
Strong analytical skills with experience using data to inform creative and strategic decisions
Experience managing large-scale CRM databases and integrations
Background in developing loyalty programs to increase dwell time and spend

Knowledge, Skills, and Experience

Education – Bachelor’s Degree

Experience Required - 5+ Year

This position is on-site.

Company:

OC Sports & Entertainment, LLC

Our Commitment:

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of OCVIBE!