Brand Manager CHC / OTX
Mid-level Brand Marketing role at Alfasigma. Ciudad de México.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape brand plans for assigned OTX products and guide their market performance
- You'll oversee launches, pricing, portfolio evolution, and new product opportunities
- You'll run consumer and healthcare professional campaigns across offline and digital channels
- You'll assess trends, competitors, sales, share, and ROI to find growth opportunities
- You'll coordinate with Sales, Medical, Regulatory, Finance, and agencies on execution and compliance
What you bring
- You hold a bachelor's degree in marketing, business, medicine, pharmacy, life sciences, or a related discipline
- You have experience in OTX product management, pharmaceutical marketing, or another healthcare commercial role
- You have built campaigns using POS, digital, social, video, and influencer channels
- You understand P&L, ROI, budget control, IQVIA, Knobloch, and Close-Up audits
- You bring advanced Excel, PowerPoint, English, CRM, data analysis, and sales reporting skills
Who this fits
This role suits a healthcare marketer who combines strategic planning, analysis, financial understanding, and cross-functional leadership. You should be comfortable working with consumer and healthcare professional communications, medical education, congresses, and KOL activities. The position is based in Ciudad de México and requires advanced English.
From the employer
Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.
Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.
But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.
As part of our growth, we are now recruiting a new Brand Manager CHC/OTX to join our growing CHC/OTX Business Unit!
The Brand Manager CHC/OTX will be responsible for developing and executing marketing strategies for assigned brands, managing the product lifecycle, driving commercial performance, and ensuring the successful implementation of integrated communication campaigns targeting both consumers and healthcare professionals.
This role requires a strong combination of strategic thinking, analytical capabilities, financial acumen, and cross-functional leadership within a highly competitive healthcare environment.
Key Responsibilities
-
- Develop and execute marketing strategies for assigned OTX brands.
- Manage the product portfolio, including launches, lifecycle management, pricing, and innovation opportunities.
- Lead integrated communication campaigns targeting consumers and healthcare professionals across traditional and digital channels.
- Analyze market trends, competitive landscape, and business performance to identify growth opportunities.
- Monitor key business indicators, sales performance, market share, and ROI.
- Manage brand budgets and support P&L analysis to ensure profitability objectives are achieved.
- Partner with Sales, Medical, Regulatory, Finance, and external agencies to ensure effective execution of marketing plans.
- Support medical education initiatives, congress participation, and KOL engagement activities.
- Ensure compliance with all applicable pharmaceutical and OTC regulations.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Medicine, Pharmacy, Life Sciences, or related field (required).
- Postgraduate degree or specialization in Marketing, Product Management, or related fields preferred.
- Previous experience as an OTX Product Manager, Pharmaceutical Marketing professional. Any commercial role within the healthcare industry is welcome.
- Experience developing campaigns across POS, digital, social media, video, and influencer marketing channels.
- Strong understanding of P&L management, ROI analysis, and budget management.
- Knowledge of IQVIA, Knobloch, and Close-Up audits.
- Experience with CRM platforms, data analysis, and sales reporting tools.
- Advanced Excel and PowerPoint skills.
- Advanced English proficiency.
Key Competencies
- Strategic Thinking
- Analytical Skills
- Communication & Influence
- Cross-functional Collaboration
- Results Orientation
- Innovation Mindset
Why Join Alfasigma:
At Alfasigma, we foster a culture where the courage to innovate is key to our success.
We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.
Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.
Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.
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