Sr Manager - Digital Marketing Campaigns, Global Digital Health
At a glance
Senior Digital Marketing role at Alcon. Fort Worth · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Direct global online projects that increase customer demand and visits while meeting commercial objectives
- Refine web pages for standard and AI-driven search, conversion, and a smoother on-site experience
- Shape customer journeys through email, text, app messages and social, with CRM outreach and educational materials
- Write and publish web blogs, videos, product details and frequently asked questions
- Use campaign data, testing and personalization to evaluate results and improve digital activity
What you bring
- At least seven years of relevant experience
- A bachelor’s degree or equivalent directly related experience, with alternate education-and-experience combinations accepted
- Fluent English communication across reading, writing and conversation
- You have built customer journeys and used CRM platforms, including Marketing Cloud or Braze, to produce commercial results
Who this fits
This senior digital marketing role is based on-site in Fort Worth, Texas, with travel of up to ten percent. You’ll lead projects and influence partners across Digital Health and franchise teams worldwide and regionally. Visa sponsorship and relocation are unavailable.
From the employer
At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
The Sr. Manager, Digital Marketing Campaigns, Global Digital Health, supports MARLO and in the future ADI and myAlcon.com customer lifecycle management. The role includes content creation, customer journey mapping and creation of push activities in Alcon's CRM systems, delivering improvements to customer experience, retention and ROI through increase car value / range penetration.
This role is on-site in our Fort Worth, Texas location and a typical day would include:
- Oversee multiple Global digital marketing projects to drive customer demand and traffic, ensuring alignment with strategic and commercial goals.
- Optimize website content for search, AI Search/LLMs and conversion metrics
- Manage email, text, in app messages and social media customer journeys.
- Develop and publish web content such as blogs, videos, and product information FAQs etc.
- Convert website visitors through on-site experience and usability improvements
- Create Customer Relationship Management programs and deploy targeted patient & professional education materials.
- Lead digital marketing activity, demonstrating strong project management and influencing / stakeholder management abilities.
- Drive & optimize digital activities to support Alcon Digital Product & Global/Regional Franchise KPIs.
- Collaborate cross-functionally across Digital Health and Global and Regional Franchise teams to ensure cohesive marketing strategies that align with their OKRs.
- Understand local market nuances and apply to Global thinking and approaches
- Make key decisions affecting project outcomes.
- Apply advanced knowledge of digital marketing strategies and tools, using proficiency in digital marketing platforms, data management, privacy & consent and analytics.
- Apply learned experienced to CRM systems such as Marketing Cloud or Braze to optimize efficiencies and outcomes.
- Proven skills in plotting and developing customer journeys that deliver commercial results and experience impacts.
- Expert in understanding trigger data used to drive campaign activities.
- Expert in using data to understand and refine campaign performance, performance tracking, A/B testing, personalization.
- Proven skills in cross functional collaboration and influencing.
What You’ll Bring to Alcon:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
- The ability to fluently read, write, understand and communicate in English
- 7 Years of Relevant Experience
How You Can Thrive at Alcon:
- See your career like never before with focused growth and development opportunities
- Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
- Alcon provides a robust benefits package including health, life, retirement, flexible time off and much more.
- Travel - up to 10%
- Relocation - No
- Sponsorship - No
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.
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