Senior Product Marketing Manager

Aiwyn aiwyn.ai Open · verified Aug 17, 2026

Remote US based Full-time Senior Product Marketing

Senior Product Marketing role at Aiwyn. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead launch plans with positioning, messaging, enablement, content, and performance tracking
Build integrated campaigns with Sales, Marketing, CS, and Alliances to grow awareness, adoption, and pipeline
Shape product stories and value messaging for Aiwyn’s product lines and firm segments
Create sales and CS enablement, customer references, case studies, and expansion plays
Use adoption data to find friction, improve activation and retention, and coach PMM peers

What you bring

Bring at least six years of B2B SaaS product marketing experience
Have at least three years working in mid-scale businesses
Understand vertical SaaS or platform organizations and accounting, professional services, or fintech markets
Show launches that measurably improved pipeline, adoption, and retention
Lead across functions while solving problems carefully and executing strategy precisely

Who this fits

This role suits a strategic, hands-on product marketer who works comfortably across Product, Engineering, and Sales and turns market insight into execution. You’ll need experience in a fast-moving startup plus the stated background in SaaS, mid-scale businesses, and accounting, professional services, or fintech markets. The role is remote within the United States and includes mentoring other PMMs.

From the employer

Who You Are

You’re a strategic, hands-on Senior Product Marketing Manager who thrives at the intersection of Product, Engineering, and Sales. You combine sharp market insight with executional grit. You think big, move fast, and collaborate deeply.

You’re not just managing strategy; you're shaping it. This is your opportunity to help define how Aiwyn transforms the professional services industry through intelligent, modern SaaS.

Responsibilities

Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences.
Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals.
Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform.
Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines.
Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention.
Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively.
Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.

Role requirements

6+ years of B2B SaaS Product Marketing experience
3+ years of experience in mid-scale businesses
Familiarity with vertical SaaS/Platform organizations
Deep understanding of accounting, professional services, or financial tech markets.
Experience working in a fast-paced, startup environment
Strong attention to detail and excellent problem-solving skills
Ability to think strategically and execute with a high degree of precision
Strong cross-functional leadership and communication skills.
Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.