Head , Strategic Partnerships & Growth Markets

Airasia Open · verified Oct 10, 2026

Wisma Capital A Full-time Mid-level Growth Marketing

At a glance

Mid-level Growth Marketing role at Airasia. Wisma Capital A · full-time.

Pay not stated Growth Marketing salary

RoleGrowth Marketing

SeniorityMid-level

LocationWisma Capital A

EmploymentFull-time

PostedOct 9, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Win enterprise media and IP deals, from first pitch through negotiation and close
Build packages that combine licensing rights with media placements across multiple channels
Help shape co-branded products, character licensing and merchandise agreements with the commercial team
Hand smaller pipeline opportunities to the day-to-day sales team and focus on higher-value deals
Pursue cross-border revenue opportunities and brief executives on market shifts and pipeline forecasts

What you bring

A record of closing multi-million-ringgit deals in media, co-branding or intellectual property licensing
You understand media measures such as CPM, CPA and LTV, plus licensing royalties, minimum guarantees and trademark rights

Who this fits

This role suits a senior commercial dealmaker who can stay focused on complex partnerships rather than transactional sales. You’ll work across Malaysia and growth markets, with the role based at Wisma Capital A in Malaysia.

From the employer

Job Description

YOUR ROLE AS A: Head of Strategic Partnerships & Growth Markets

Role Overview

This role is designed for a commercially sharp, relationship-driven leader to drive how brands connect with the AirAsia ecosystem. The scope spans digital media, ambient channels, in-flight magazine, Santan, duty-free, rides, and strategic IP licensing (leveraging the AirAsia masterbrand, sub-brands, and character IPs like AirAsia Buds).

The focus is bridging the gap between high-volume, day-to-day media sales and long-gestation enterprise partnerships that combine ecosystem media, co-branding, and trademark/IP licensing deals. The candidate operates exclusively on high-tier partnerships, leaving small-ticket transactions to the day-to-day (DTD) sales team

Target Portfolio Focus: High-Value Ecosystem Deals, IP Licensing & Regional Expansion

Key Responsibilities

High-Value Deal Structuring: Originate, negotiate, and close enterprise-level media and IP licensing deals valued at RM 2M+.
IP & Brand Licensing Expansion: In collaboration with the Commercial Officer and team, help in product co-branding, character IP, and merchandise licensing agreements.
Ecosystem Integration: Architect multi-layered partnership packages that combine IP rights with cross-channel media inventory.
Strategic Portfolio Management: Pass all pipeline opportunities below RM 1M to the DTD sales team to protect bandwidth for high-yield transactions.
Regional Market Penetration: Lead cross-border commercial alignment to capture revenue opportunities across Malaysia and growth markets.
Market Intelligence & Forecasting: Monitor industry movements, identify emerging trends and deliver precise pipeline forecasts to executive leadership.

Key Candidate Profile

Proven Dealmaker: Track record of pitching, structuring, and closing multi-million-ringgit commercial media, co-branding, or IP licensing deals.
IP & Commercial Acumen: Deep understanding of media metrics (CPM, CPA, LTV) combined with knowledge of licensing royalty models, minimum guarantees (MGs), and trademark rights. Comment:
Ecosystem Visionary: Ability to bundle disparate assets, from aircraft liveries and digital ad space to licensed merchandise into unified brand propositions.
Disciplined Pipeline Manager: Ability to maintain rigorous focus on complex, long-gestation opportunities without getting pulled into transactional, small-ticket sales.

OVERVIEW:

Location: Wisma Capital A
Department: Media Sales
Entity: AirAsia Next (Malaysia) Sdn Bhd

GET TO KNOW AirAsia Next:

AirAsia Next (Malaysia) Sdn Bhd manages intellectual property developed for the group focusing on the creation, management, licensing and enforcement of the airasia brand. Covering a range from trademarks to brand identity, content and merchandise.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you). Today, we’re more than just an airline.

We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.

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