Global Marketing Manager - Lead Function
At a glance
Senior General Marketing role at AGRANA. Vienna · full-time · from €70,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set global marketing direction and tactical plans, managing the budget and resources behind them
- Shape product marketing around business needs with Sales, Innovation and Category teams
- Build global campaigns and content that improve customer experience and support proactive launches
- Create lead-generation and qualification processes to help bring in new business
- Guide marketing teams across regions by aligning local work, governance and KPIs
What you bring
- A master’s degree in marketing, business administration or a related discipline
- At least five years of marketing experience, preferably in B2B food
- Fluency in both English and German
- Leadership and stakeholder skills built in an international setting
Who this fits
You’ll suit a senior global marketing role that combines strategy, product marketing, campaign delivery and functional leadership. The position is based in Vienna, offers a flexible home-office option subject to your leader’s agreement, and accepts applications in English only.
From the employer
AGRANA Fruit is part of the AGRANA Beteiligungs-AG, operating at 26 production sites on 5 continents worldwide. We offer a wide range of creative and innovative solutions for the food and beverage industry. Our fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit’s product development work incorporates the latest global nutritional and health trends.
For our location in Vienna we are looking for a motivated personality ready to join our PDMI department as Global Marketing Manager (m/f/d).
Your responsibilities:
- Lead and execute the global marketing strategy and tactical plans, including budget and resource management
- Drive a business-driven product marketing approach in close collaboration with Sales, Innovation, and Category teams
- Develop and implement global marketing campaigns and content strategies to enhance customer experience and proactive launches
- Establish and manage lead generation and qualification processes to support new business growth
- Act as global functional lead for marketing, aligning local teams, governance, and KPIs
Your profile:
- Master’s degree in Marketing, Business Administration, or a related field
- Minimum 5+ years of marketing experience, ideally within the B2B food industry
- Proven leadership and stakeholder management skills in an international environment
- Strong project management and strategic thinking capabilities.
- Fluent in English and German (additional languages are a plus)
Our offer:
- A challenging environment with a steep learning curve in an internationally active company with Austrian roots.
- A centrally located, modern office in Vienna (near Schwedenplatz).
- Direct impact on business growth
- Flexible home office option in alignment with your leader
- AGRANA "Fit Program" offering various sports and health programs
- Our attractive remuneration is based on current market salaries. You can expect an annual gross salary starting at EUR 70,000,- all in, whereby we are open to overpayment in the case of corresponding qualifications and experience.
Contact Person:
Zuzana Mrazikova (Recruitment manager Agrana)
Be aware that only english applications will be accepted!
Find out more about AGRANA Fruit and also visit us on LinkedIn.
As a global company, we are very proud of our diverse workforce and attach great importance to equal opportunity and diversity. We welcome and encourage everyone regardless of age, disability, ethnicity, gender, religion or sexual orientation who is passionate about our company to apply.
Have we caught your interest? Then we look forward to receiving your application.
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