Manager, Lifecycle Marketing
Mid-level Email Marketing role at Aenetworks. Remote, United States of America · full-time · $112,951–$132,153 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll lead brand email planning around viewership goals and fan-focused experiences
- You’ll govern owned video inventory across sites and apps, then measure and improve results
- You’ll coordinate personalized messaging and creative timing with Analytics, Product, and Digital
- You’ll define success measures, turn performance data into insights, and shape future plans
- You’ll run tests across segmentation, messaging, and personalization to grow engagement
What you bring
- You bring three to five years of relevant lifecycle marketing experience
- You have built and expanded multichannel lifecycle programs with measurable audience and business results
- You bring deep knowledge of segmentation, personalization, and experimentation methods
- You communicate clearly, turn data into persuasive narratives, and move projects ahead independently
- You have AI fluency and prompting skills; Iterable, Hightouch, or similar CRM experience is a plus
Who this fits
You’ll suit a data-minded lifecycle marketer who can connect audience behavior, creative, and business outcomes across email, owned digital channels, and push notifications. You can work remotely from New York or another listed eligible state, with hybrid and office options available for some roles and locations. The role involves close collaboration with Analytics, Product, Digital, Growth Marketing, and external partners.
From the employer
Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).
Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.
Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.
Division Story
The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America’s Best Midsize Employers. Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025.Job Description
ROLE: Manager, Lifecycle Marketing
The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition across our brand platforms. This role will oversee strategy for brand e-mail marketing, owned digital inventory and push notifications.
RESPONSIBILITIES: Manager, Lifecycle Marketing
- Develop and lead the execution of our Brand email strategy, balancing digital and linear viewership goals with meaningful fan-centric experiences
- Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels
- Own the strategy and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; lead the measurement, optimization and reporting, evolving best practices along the way
- Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment
- Brief in creative partners to support the development of best-in-class creative, providing audience and performance insights to inform creative optimization
- Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy
- Lead a test-and-learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement.
- Serve as subject matter expert for the Global Marketing team
- Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance.
- Contribute to the creation of a high-performing marketing team
BASIC REQUIREMENTS: Manager, Lifecycle Marketing
- 3-5 years’ relevant experience in lifecycle marketing
- A proven track record of building and scaling multi-channel lifecycle programs that deliver measurable audience and business impact
- Deep expertise in segmentation, personalization, and experimentation methodologies
- Strong communication skills and ability to translate data into compelling narratives
- Proactive self-starter, comfortable moving projects forward independently
- Test and learn mindset
- Highly collaborative with both internal and external partners
- AI fluency and prompting skills
- Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus
Compensation
Annual Pay Range: $112,951 - $132,153Annual Incentive Target: 12.50%
The annual/hourly pay range displayed serves as a good faith estimate of the
minimum and maximum base pay range for this role. Compensation for the role will
be based on a number of different factors such as a candidate’s qualifications, skills,
competencies, location, and experience. A+E offers a competitive total compensation
package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.
A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.