Digital Marketing Manager

Adyen Open · verified Aug 17, 2026

Tokyo Manager Digital Marketing

Mid-level Digital Marketing role at Adyen. Tokyo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build Japan’s digital marketing strategy and operating approach
Plan and improve owned, earned, and paid campaigns to generate marketing pipeline
Increase organic website traffic through Japanese search research and page optimization
Test campaign landing pages and forms to improve lead conversion
Run paid media, email nurturing, analytics, tagging, and agency collaboration

What you bring

You have at least five years in B2B tech digital marketing focused on acquiring new customers
You understand Japanese SEO, with technical capability in CSS, HTML, and JavaScript; GEO knowledge is a strong advantage
You can create and manage CMS webpages, localize content with a TMS, and run A/B tests using Optimizely or a similar tool
You have hands-on Google Ads experience covering tCPA optimization, budget control, and performance reporting
You use GA4, Search Console, Ahrefs, Marketo, Salesforce, and Looker Studio, while managing agencies and working across countries

Who this fits

You’ll suit a data-focused B2B digital marketer who can collaborate across Japan, APAC, and global teams. The role is based in Adyen’s Tokyo office, follows an office-first model, and does not offer remote-only work. You’ll need to travel domestically and internationally at least twenty percent of the time and work fluently in Japanese and English.

From the employer

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Digital Marketing Manager

Adyen is looking for a data-driven, proactive and collaborative Digital Marketing Manager. This role will work from our Tokyo office and reports directly to the Digital Marketing Lead APAC with a dotted-report line to the Marketing Team Lead Japan.

The Digital Marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels.

The ideal candidate is experienced with B2B digital marketing and fluent in working with revenue-based goals. This is a matrixed role collaborating across Japan, APAC and global marketing teams to optimize Adyen’s impact through digital channels.

What you’ll do:

Build the entire digital marketing strategy and operational excellence in the Japan market.
Plan, set up and optimize digital marketing campaigns to achieve the marketing generated pipeline generation goal through digital channels.
Drive GEO/SEO efforts to increase organic traffic to Adyen Japan website through search query research and the webpage optimization.
Optimize the landing page for digital campaigns including the contact forms to maximize the conversion rate to marketing leads through the A/B testing.
Handle local paid media advertising such as SERP and display through either direct deals and / or agencies. Manage digital agency relationship including campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations.
Manage email campaigns using the marketing automation tool to nurture prospectus leads
Leverage analytics tools to determine effectiveness of campaigns across all channels and manage tags to track website traffic data.
Work closely with the commercial teams like global marketing, APAC digital marketing, Japan marketing and Japan commercial teams to optimize your digital campaigns.

Who you are:

5+ years of experience in a digital marketing role in the B2B tech industry focused on driving the acquisition of net new customers. Fintech experience is a plus.
Japanese SEO experience. GEO experience is a huge plus.
Technical SEO experience with knowledge of CSS, HTML and Java script.
Capability to create, modify and manage the web pages using CMS such as Contentful.
Web page localization experience using TMS such as Smartling is a plus.
Experience with Optimizely or other testing tools to run the A/B testing.
Hands-on experience running Google Ads campaigns, including tCPA optimization, budget management, and performance reporting.
Data-driven, analytical mindset. Experience in using GA4, Search Console, Ahrefs, Marketo, Salesforce and Looker Studio.
Agency relationship management experience.
Adaptive to a fast-paced work environment with cross-national collaboration.
Fluency in spoken and written English and Japanese.
Ability to travel domestically and internationally (20% or more).

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Tokyo office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.