Digital Marketing Manager

Adyen Open · verified Aug 17, 2026

London Manager Digital Marketing

Mid-level Digital Marketing role at Adyen. London.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build paid and organic social programs to generate leads in the UK
Turn digital activity into sales opportunities with commercial and acquisition teams
Use analytics to assess campaign performance and refine activity each day
Localize content and web pages, including translations and SEO improvements
Create landing pages and test channels such as programmatic advertising and forums

What you bring

Bring at least three years of experience in digital marketing and customer acquisition
Use paid and organic social channels plus search advertising, including LinkedIn, Google, or Microsoft
Show success creating, launching, and improving audience-specific campaigns that increase marketing ROI
Communicate fluently in English
Be able to travel internationally at least twenty percent

Who this fits

You'll suit this role if you are proactive, collaborative, data-led, and comfortable owning campaign execution and optimization. You'll work across local and global marketing teams while reporting to the Head of Marketing UK. The role is based in Adyen's London office, follows an office-first model, does not offer remote-only work, and includes international travel of at least twenty percent.

From the employer

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Adyen is looking for a data-driven, proactive and collaborative digital marketing manager. This role will work from our London office and report directly to the Head of Marketing UK.

The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through digital marketing channels. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels.

You are our ideal candidate if you are experienced with B2B digital marketing, a strong communicator and fluent in working with revenue-based goals. You have a hands-on mentality, with an ability to develop, implement, track and optimize new marketing initiatives. This is a matrixed role collaborating across the local and global marketing teams to optimize Adyen’s impact through digital channels.

What you’ll do:

Develop and implement digital initiatives for all paid and organic social channels to maximize lead generation in the UK market
Work closely with the local commercial teams and global acquisition team to generate sales accepted opportunities from digital channels.
Leverage analytic tools to determine effectiveness of campaigns and promotions across all channels. Optimize on a daily basis.
Manage the localizations and optimizations of content and local webpages.
Manage landing page creation, web translations, and local SEO optimization.
Test channels such as programmatic and forums

Who you are:

Minimum of 3 years of experience in digital marketing and customer acquisition. B2B tech experience is a plus.
Strong background in paid and organic social (e.g. LinkedIn) and SEA (e.g. Google, Microsoft). Knowledge in other acquisition channels, SEO and programmatic advertising (eg. DV360) is a plus.
A results-driven marketing professional with a proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI.
High language proficiency in English.
Tool knowledge (eg. Google Analytics, Salesforce, Marketo, Looker) is a plus.
Ability to travel internationally 20%+

Nice to have:

Experience in social video production

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.