Manager Sports Marketing, Baseball, Basketball, US Sports, Outdoor, Training

adidas adidas-group.com Open · verified Sep 21, 2026

Tokyo Manager General Marketing

At a glance

Mid-level General Marketing role at adidas. Tokyo.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationTokyo

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build the in-country sports portfolio from global input and align it with brand and business teams
Select, negotiate with, assess, and activate category partners through local functions
Control the category budget and execute the approved marketing plan
Organize events and coordinate the right colorway at the right time
Track search share, sports-event voice, partner coverage, net sales, compliance, and athlete signings

What you bring

A business degree focused on marketing, or equivalent professional experience
Relevant work experience of three to five years
Advanced English, native Japanese, and basic MS Office capability
Strong relationship-building, facilitation, influencing, communication, and negotiation skills
Passion for sports and category knowledge, with baseball expertise or connections preferred

Who this fits

You'll suit a role that combines sports portfolio planning, partner management, events, budgets, and team leadership. The position is based in Tokyo, Japan, and requires advanced English with native Japanese. Experience across market and above-market organizations, plus baseball knowledge, connections, or expertise, is preferred.

From the employer

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country /cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.

Key Responsibilities:

Create the local portfolio planning based on input from Global
Negotiate/Acquire/Evaluate partners for the category.
Budget management for the category including operating expenses *Category : Specialist Sports ( Basketball / Baseball / Rugby / Tennis / Outdoor / Olympic Sports etc. )
Manage the execution of the marketing working budget plan per the budget planning
Input to Contract Approval Form/Asset Management System/Global Bonus Program
Plan and activate our partners with the respective functions within local brand activation team and Membership team.
Management and support for organizing events.
Manage right color way FTW at right timing.

KPIs:

Share of Search (country, key city, category and franchise names)
Share of voice in key sports events
Secure relevant and in-time partner portfolio
Brand Net Sales
Compliance to sports marketing expense guidelines
Signing new athletes

Knowledge, Skills and Abilities:

Strong interpersonal skills (e.g. relationship management, facilitation, etc.)
Leading and managing a diverse team
Deep sports marketing knowledge
Strong influencing skills
Basic MS Office skills
Experience in both market and above market organization preferred
Advanced in English / Native in Japanese
Knowledge, experience, connections, and expertise in baseball preferred.

Requisite Education / Qualifications:

University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experience
At least 3-5 year experience in relevant working field
Experience, Communication/Negotiation skill
Passion for Sports
Knowledge of sports categories preferred.
Relationship with key person in sports marketing world preferred.

Key Relationships:

Internal

Peers reporting into Brand Activation Lead
Sports Marketing leads
Market Channel leads
BU Initiative Team
Global Sports Marketing

External

Partners and teams
Management Agencies/Agents
Club teams, Schools
Association, Federation, Organization
Head coach and coaches of high school, Universities, and corporate teams