Manager Retail Marketing & Activation

adidas adidas-group.com Open · verified Sep 19, 2026

Shanghai Manager Retail Marketing

Mid-level Retail Marketing role at adidas. Shanghai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll steer local rollout of the GCA and global brand strategy through retail plans and toolkits
You'll turn seasonal campaigns into clear guidance for store-level execution across country clusters
You'll coordinate sign-offs, activations, vendors, budgets, and cross-functional retail partners
You'll evaluate campaign results, track sales performance, and strengthen in-store consumer engagement
You'll align stakeholders around retail activation calendars and store communication programs

What you bring

You bring at least five years in retail marketing planning or management at a leading consumer goods company
You have strong written and spoken English and Mandarin, along with presentation skills
You hold a university degree or higher, preferably in marketing or communications
You understand GCA retail operations, implementation, marketing, and sports
You use MS Office at an advanced level and balance creative judgment with commercial thinking

Who this fits

This role suits a retail marketer who can combine strategic planning, creative judgment, execution, analysis, and cross-functional leadership. You'll work in Shanghai and need English and Mandarin communication skills, an interest in sports, and passion for street fashion and sports. Retail activation experience with large stores would be useful.

From the employer

Manager Retail Marketing & Activation

Area: GCA

Department: Offline Channels

Direct Reporting Line: Director Retail Marketing

Indirect/Secondary Reporting Line:

Subsidiary/Country: GCA

Location: Shanghai

GSMS Grade: M4

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility:

Purpose & Overall Relevance for the Organization:

Drive innovative retail concepts and pilot new consumer engagement experiences to elevate brand impact and differentiate adidas within the marketplace.
Lead and steer the execution of the GCA/Global Brand Strategy locally through consistent deployment and development of GCA sign-off set up and the retail marketing plan also toolkits throughout the GCA country clusters, delivering into all relevant Brand and Commercial KPIs.
Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels.

Key Responsibilities:

Collaborate with GCA CE team, BUs, Brand coms, MOPs and CTC team to ensure smooth and high-quality GCA sign-off set up twice a year.
Develop retail marketing toolkits and guidelines based on GCA annual retail marketing plan and seasonal ISC calendar of GCA country clusters, supporting both the global brand priorities and category needs.
Cooperate with GCA country clusters omni channel - retail marketing team to understand their market, retail and MWB plan to determine how marketing campaigns and ISC materials “come to life” at retail by creating executional campaign guidelines.
Manage and review budget with supervisor for monthly campaigns guideline creations and GCA sign-off set up in accordance to MWB plan.
Facilitate the internal and external communication of the developed retail marketing plans within the organization.
Provides analysis of the results of the key retail marketing initiatives
Manage and maximize with NTP team on all key vendors partners, including but not limited to: Creation, Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
Work with the GCA CE HUB and GCA CE team in resolving issues related to retail store development, in-store communication and visual merchandising activities
Provides leadership for horizontal as well as vertical reports
Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand
Support the development of the Retail activations programs in Key store format.
Understand the target consumers profile, well briefing to agency to efficiently get qualified proposal
Collaborate cross functionally to help steer stake holder alignment on own retail activations
Calendar developed and x function resource leverage, good at time arrangement
Analytical skills and tracking sales performance after execution
Other job-related work assigned by supervising manager

KPIS

On-time, high quality implementation GCA sign-off
On-time, high quality and cost effective deployment of in-store communication program
Meet GCA sales target.
NPS

Key Relationships:

GCA Brand Communications
GCA BUs
GCA Visual Excellence /VD
GCA MOPs
GCA Retail Design
GCA Channel
Region Retail Marketing

Knowledge, Skills and Abilities:

Excellent verbal and written communication skills (both English and Mandarin)
Strategic mindset with strong executional abilities
Excellent presentation skills
Excellent leadership and cross functional management skills
Strong aesthetic and creative sense
Ability to balance aesthetics with business acumen
Excellent skills in motivating, coaching and engaging teams
Ability to plan, prioritize and organize
Works well under pressure
Proactive with a positive attitude
Advanced user of MS Office suite of products

Requisite Education and Experience / Minimum Qualifications:

Minimum 5 years’ experience in Retail Marketing planning/management with leading consumer goods company.
Experienced in executing large store activations & instore communication would be plus.
Extensive understanding of GCA retail business, retail implementation and retail marketing
Knowledgeable about GCA sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
University Degree or above. Preferably in a marketing or communications related discipline.
Passion for street fashion & sports