Manager Golf BU Brand Marketing

adidas adidas-group.com Open · verified Sep 18, 2026

Tokyo Manager Brand Marketing

Mid-level Brand Marketing role at adidas. Tokyo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Help the Brand Marketing Director shape short- and long-term Japan strategies and seasonal campaigns
Turn the global brand calendar into a locally relevant Japan calendar with MD and channel teams
Keep local marketing aligned with global direction and Japanese consumer and business needs
Coordinate integrated work across merchandising, sales, retail, digital, PR, and external agencies
Use analysis to improve processes, brand impact, and execution efficiency

What you bring

At least five years of brand marketing experience or knowledge
At least five years managing creative production
A university degree or equivalent work experience
Fluent Japanese plus business-level written and spoken English
Sports industry knowledge with a strong interest in golf

Who this fits

You'll suit a collaborative, analytical marketer who can align Japan and global stakeholders and turn plans into coordinated consumer-facing work. The role is based in Tokyo and requires nationwide and overseas travel. You must work fluently in Japanese and at business level in English.

From the employer

Purpose & Overall Relevance for the Organization

Support the Brand Marketing Director in developing both short- and long-term consumer-facing branding strategies and marketing activities that deliver results-driven programs and increase brand awareness and commercial conversion of adidas Golf campaigns, products, technologies, innovations, and events. Build a deep understanding of the Global Brand Calendar and adapt it into a Japan Brand Calendar in alignment with the Brand Marketing Director, collaborating closely with the MD(Merchandising) team, channel stakeholders, and the Global GOLF BU(Business Unit).

Key Responsibilities

• Support the Brand Marketing Director in driving both short- and long-term brand strategies and executing seasonal marketing activities across Japan.
• Develop a strong understanding of the Global Brand Calendar and take ownership of adapting and executing a locally relevant Japan Brand Calendar in collaboration with MD and channel stakeholders.
• Ensure all marketing activities are aligned with global brand direction while meeting local business and consumer needs.
• Build and maintain strong relationships with the Global GOLF BU to ensure alignment, consistency, and effective communication across regions.
• Contribute to the development and execution of integrated marketing programs that enhance brand visibility, strengthen consumer engagement, and drive commercial performance.
• Collaborate cross-functionally with internal teams (e.g., MD, Sales, Retail, Digital, PR) and external partners to ensure best-in-class execution across all consumer touchpoints.
• Continuously identify opportunities to improve processes, enhance brand impact, and optimize execution efficiency.

Role Scope (Future Specialization)

Within the Brand Marketing team, specialized roles may be developed to further strengthen execution and expertise across key functions, including: Retail ISC (In-Store Communication) / PR & Influencer Marketing / Digital Marketing / Production / Creative Asset Development.
Each function will play a critical role in delivering an integrated and consistent brand experience across all consumer touchpoints.

Key Relationships

Internal
• GOLF BU Japan (Product Merchandising, Sports Marketing, GTM Operations)
• Brand Marketing Japan
• Wholesale, Retail and eCom teams
• Golf Global HQ - Brand Marketing
• Creation Center Tokyo

External
• Media Agency
• Advertising Agency
• Creative Agency
• ISC Tool Agency

Knowledge, Skills and Abilities

• Understanding and knowledge of sports industry
• Passion for and understanding of sports and GOLF
• Collaborative communication mindset
• Strong supervisory, analytical, and research skills.
• Ability to analyze data and formulate action plans, including prioritization, expected outcomes, and scheduling within budget constraints.
• Proficient in presenting analyses, and action plans and obtaining smooth alignments/sign-offs.
• Capability to foster strong relationships with stakeholders in Japan and global.
• Willing to travel nationwide / overseas
• Business-level proficiency in English (written and verbal)
• Fluent in Japanese

Requisite Education and Experience / Minimum Qualifications

• University degree or equivalent work experiences
• Brand Marketing experience/knowledge minimum of 5 yrs

• Creative production management experience with a minimum of 5 yrs