Principal Product Marketing Manager, Data & BI

Actian Corporation Open · verified Aug 17, 2026

Remote US Full-time Senior Product Marketing

Senior Product Marketing role at Actian Corporation. Remote, US · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set BI positioning, messaging, and launch plans for net-new customer acquisition
Create demand content and sales enablement for technical and business buyers
Build campaigns and sales plays that increase adoption and pipeline
Support database retention with customer marketing, renewal messaging, and expansion programs
Shape Actian’s cross-portfolio AI narrative and cross-sell content

What you bring

Six to ten years in product marketing for enterprise software, including substantial work in data, analytics, BI, or related categories
Direct experience marketing a business intelligence or analytics product
Background reaching analytics teams, data engineers, and application developers
Understanding of how AI is changing BI roadmaps and buyer expectations
Experience with open-source communities, free trials, product-led growth, AI tools, and workflow automation

Who this fits

You’ll suit a senior product marketer with direct BI or analytics experience and a strong grasp of data, analytics, and AI-driven product shifts. The role is remote in the US and covers both new-business growth for BI and renewal work for databases. You’ll work across technical and business audiences, including developers, data teams, analytics buyers, data engineers, and application developers.

From the employer

About Actian

Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI). We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us.
About the Role

We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions. Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell. The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding. If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you.

Responsibilities:

Business Intelligence (Net New Acquisition)

Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs

Lead go-to-market for product launches from bill of materials through sales enablement

Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms

Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts

Create sales plays and campaigns that drive adoption and pipeline impact

Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights

Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input

Actian Databases (Retention & Renewal)

Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays

Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities

Translate roadmap updates into customer-facing messaging that reinforces value at renewal time

Cross-Portfolio

Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines

Create messaging and content for cross-sell expansion programs within the Actian portfolio

Requirements:

6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories

Experience marketing a BI or analytics product directly

Background marketing to analytics teams, data engineers, and application developers

Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations

Experience with open-source communities, free trials and product-led growth models

Hands-on experience with AI tools and workflow automation (we pay attention to this)