Marketing Director

AbbVie Open · verified Sep 10, 2026

Hybrid Shanghai Full-time Director Marketing Leadership

Leadership Marketing Leadership role at AbbVie. Shanghai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set portfolio and brand direction, then turn priorities into plans for field execution
Use market insights to find growth opportunities, recommend action, and track results with KPIs
Build relationships with healthcare professionals and KOLs to support brands and disease awareness
Guide, coach, and develop a high-performing marketing team
Align field, cross-functional, global, and area partners around execution and business results

What you bring

Hold a bachelor's degree or higher in medicine, pharmacy, or a related healthcare discipline
Bring at least ten years in pharmaceuticals, including eight years leading marketing at multinational companies
Show successful new product launches and portfolio management experience
Demonstrate strategic, commercial, analytical, people leadership, and stakeholder management strength
Communicate and present effectively in English and Chinese, with willingness to travel

Who this fits

This role suits an experienced pharmaceutical marketing leader who can direct portfolios, launch products, develop people, and work across commercial and global stakeholders. You’ll be based in Shanghai in a hybrid setup and travel as needed. The position leads a marketing team and requires communication in both English and Chinese.

From the employer

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Lead the development and execution of marketing strategies for the HEMA portfolio, driving sustainable business growth, strengthening brand leadership, and maximizing market opportunities. This role is responsible for leading a high-performing marketing team and fostering strong collaboration across commercial and cross-functional stakeholders.

Responsibilities:

Develop and execute portfolio and brand strategies to achieve business objectives, brand growth, and market leadership across the entire product life cycle.
Translate strategic priorities into actionable marketing plans and effective field execution.
Build strong relationships with key external stakeholders, including healthcare professionals and key opinion leaders (KOLs), to support brand development and disease awareness.
Drive brand positioning and integrated marketing initiatives across appropriate channels and platforms.
Conduct market analysis, identify growth opportunities, and provide strategic recommendations based on market insights.
Monitor marketing performance through clear KPIs and adjust strategies to maximize business impact.
Lead, coach, and develop a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous learning.
Partner closely with the in-field team, cross-functional teams, and global / area stakeholders to ensure aligned execution and business success.
Ensure all marketing activities comply with company policies and industry regulations.

Bachelor's degree or above in Medicine, Pharmacy, or other healthcare/pharmaceutical-related disciplines.
Minimum 10 years of experience in the pharmaceutical industry.
At least 8 years of marketing leadership experience in multinational pharmaceutical companies.
Successful experience in new product launch and portfolio management.
In-field team experience is a plus.
Strong strategic thinking, commercial acumen, and analytical capabilities.
Proven ability to develop and execute successful brand and portfolio strategies.
Excellent people leadership, coaching, and talent development skills.
Strong stakeholder management and cross-functional collaboration capabilities.
Effective communication and presentation skills in both English and Chinese.
Willingness to travel as required.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html