Marketing Manager, HCP Omnichannel
At a glance
Mid-level General Marketing role at Abbott. Alameda · full-time · $148,700–$297,300 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the HCP omnichannel plan across paid media, email, web, SMS, social, and professional education
- Oversee campaign delivery, compliance checks, deployment, optimization, and measurement across owned and paid channels
- Build KPIs, dashboards, and reports that guide channel investment and improve customer journeys
- Lead four digital marketers while managing agencies and coordinating with Analytics, IT, Privacy, Regulatory, Legal, and Medical Affairs
What you bring
- A bachelor's degree in marketing, communications, business, digital media, or a related discipline
- At least eight years in digital marketing, marketing operations, omnichannel marketing, or a comparable field
- A record of running large digital programs with substantial budget ownership and measurable results
- Hands-on depth in paid media, email or CRM, websites, SMS, marketing automation, and learning platforms
- Experience developing teams, agencies, external partners, and cross-functional stakeholder relationships
Who this fits
You’ll suit a senior digital marketing operator who can lead a team and coordinate complex HCP campaigns across many channels. The role is based onsite in Alameda, California, includes twenty percent travel, and involves managing four people. The work also requires prolonged sitting and frequent keyboard use.
From the employer
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions.
We are seeking a highly motivated and experienced Digital Operations Manager to lead the execution and optimization of healthcare professional (HCP) digital marketing for the Libre Continuous Glucose Monitoring (CGM) portfolio. This role is responsible for overseeing the digital ecosystem that engages healthcare professionals across multiple channels, including paid media, email/CRM, web, SMS, and professional learning platforms.
This is an onsite opportunity based out of Alameda, CA.
What You’ll Work On
Strategic Digital Leadership
- Lead the development and execution of HCP omnichannel marketing strategies across paid media, email CRM, web, SMS, social, and professional education channels.
- Partner with Brand, Commercial, and Cross-Functional teams to align digital investments with business objectives and product priorities.
- Design omnichannel "surround sound" marketing programs that deliver coordinated and personalized customer experiences across touchpoints.
- Drive strategic audience targeting, segmentation, and activation approaches to maximize engagement and business impact.
- Identify emerging digital opportunities, technologies, and best practices to continuously improve performance.
Digital Operations & Channel Management
- Oversee the team who manages end-to-end execution of HCP digital campaigns across all owned and paid digital channels, including media, email, SMS, web, and professional learning portal.
- Ensure operational excellence in campaign planning, workflow management, compliance review, deployment, optimization, and measurement.
Budget & Performance Management
- Establish KPIs, dashboards, and performance reporting to evaluate channel effectiveness and inform future investment decisions.
- Leverage analytics and insights to optimize customer journeys, channel mix, audience strategies, and campaign performance.
- Identify efficiencies and opportunities to enhance marketing effectiveness while maintaining fiscal discipline.
Leadership & Collaboration
- Lead, develop, and mentor a team of four digital marketing professionals and foster a culture of accountability, collaboration, innovation, and continuous learning.
- Manage agency and contractor relationships to extend team capabilities and deliver business objectives.
- Collaborating with Analytics, IT, Privacy, Regulatory, Legal, and Medical Affairs partners to ensure compliant and effective execution
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
- 8+ years of progressive experience in digital marketing, marketing operations, omnichannel marketing, or related disciplines.
- Proven success leading large-scale digital marketing programs with significant budget responsibility.
- Deep expertise across multiple digital channels, including:
- Paid media
- Email/CRM marketing
- Website management and optimization
- SMS marketing
- Marketing automation platforms
- Educational and learning management platforms
- Experience developing audience targeting and segmentation strategies that drive measurable business outcomes.
- Demonstrated success managing agencies, external partners, and cross-functional stakeholder relationships.
- Experience leading and developing high-performing teams.
- Strong analytical, project management, and communication skills.
Preferred Qualifications
- Experience marketing to healthcare professionals within medical devices, diagnostics, pharmaceuticals, or healthcare.
- Knowledge of omnichannel engagement strategies and customer journey orchestration.
- Familiarity with marketing technology platforms, CRM systems, analytics tools, and digital measurement frameworks.
- Experience operating in a highly regulated environment.
The base pay for this position is
$148,700.00 – $297,300.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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