growthroles

Head of Revenue Marketing

Pigment pigment.com Open · verified Aug 5, 2026
Hybrid San Francisco or New York London or Paris Full-time Director Marketing (General)

Leadership Marketing (General) role at Pigment. San Francisco or New York · full-time · $200,000–$280,000 base.

SalaryStated by Pigment
$200,000 – $280,000
Base salary for this role, in USD per year, as published in the posting.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Set marketing plans, budgets, and resources around Pigment’s go-to-market priorities
  • Build integrated demand programs across paid, organic, outbound, lifecycle, ABM, digital, and field channels
  • Turn intent, business triggers, and account signals into scalable growth plays
  • Set quarterly pipeline and ROI goals, then share performance guidance with executives
  • Build the growth team, operating processes, measurement systems, and testing framework

What you bring

  • Ten to fifteen-plus years in growth or demand generation, including strategic programs in a high-growth B2B SaaS company
  • A track record of building repeatable programs that create measurable pipeline across teams, segments, or regions
  • Strong analytical and operational skills, with experience using performance data to guide decisions and improve outcomes
  • Deep knowledge of intent data, business triggers, account signals, PLG, buyer journeys, and lifecycle marketing
  • Hands-on experience with modern growth tools such as Clay, N8N, Salesforce, HubSpot, and Common Room

Who this fits

This role suits a senior B2B SaaS growth leader who can set strategy and execute directly in a fast-changing, AI-first environment. You’ll lead a team and work across GTM, RevOps, CS, sales, product marketing, and business development. The role is hybrid and based in San Francisco or New York.

From the employer

We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast.

We’re looking for a data-driven, full-funnel marketing leader responsible for building and scaling Pigment’s growth engine across both product-led and enterprise motions. This person will own the strategy, systems, and execution that convert awareness into qualified pipeline and revenue. You’ll lead a team across growth, digital performance marketing, GEO/ SEO, website optimization, and email/lifecycle.

Your mandate: build the next generation of our demand engine, a predictable, scalable growth engine that unites storytelling, targeting, and data rigor — turning world-class brand momentum into measurable business outcomes.  Specifically, this role will focus on creating the strategy, operating model, and scalable programs that move us toward a signal-based demand engine—one that uses intent, business triggers, account intelligence, and engagement data to drive more precise targeting, better timing, and stronger pipeline outcomes.

This role sits within Marketing and works cross‑functionally with GTM, RevOps, and CS globally.  The ideal candidate brings a strong mix of strategic thinking, operational discipline, and demand generation expertise, with a proven ability to turn insight into repeatable pipeline impact.  This role requires someone who is equally comfortable shaping strategy at the highest level and rolling up their sleeves to execute in a fast-moving, AI first environment.

What You'll Do:

  • Drive comprehensive marketing plans including budget allocation and resource management to align with Pigments go-to-market strategy. Define the integrated demand generation strategy across paid, organic, outbound and lifecycle channels to drive pipeline growth and expansion.

  • Identify the highest-value business triggers, intent signals, and account-level indicators, then translate them into scalable growth plays that can be deployed across teams and segments.

  • Develop quarterly pipeline and ROI targets, and present performance insights to the executive team.  

  • Build and scale the growth function by establishing core processes, metrics, and experimentation frameworks.

  • Create and scale growth programs that improve account engagement, pipeline creation, conversion, and sales efficiency.

  • Build processes, and activation models that operationalize efforts across outbound, ABM, digital, field, and sales-led motions.

  • Cross-Functional Execution: Partner closely with regional sales leaders, field marketing, product marketing, marketing and revenue operations, and business development teams to align growth motions into go-to-market execution.

  • Measurement & Optimization: Establish clear success metrics, evaluate performance, and use data to refine programs, improve ROI, and scale the most effective plays.

  • Team Leadership: Build, mentor, and manage a high-performing team responsible for building and operationalizing strategic growth programs with speed, rigor, and strong cross-functional alignment.  

  • Executive Alignment: Communicate strategy, progress, and recommendations clearly to senior stakeholders, building buy-in for new approaches and influencing broader demand generation strategy.

Qualifications & Core Competencies:

  • 10–15+ years of relevant growth and demand generation experience: Proven success leading strategic growth, demand generation, ABM, or outbound programs in a high-growth B2B SaaS environment. Previous experience in a sales organization is a plus.

  • gram Builder: Demonstrated success building repeatable demand programs and growth motions that drive measurable pipeline impact and can scale across teams, segments, or regions.

  • Operational and Analytical Rigor: Strong operational discipline and analytical capability, with experience using data to guide decisions, improve performance, and deliver measurable business outcomes.

  • Cross-Channel Activation Strength: Deep understanding of how to orchestrateDeep understanding of intent data, business triggers, account signals, and signal-based marketing strategies, with the ability to translate insight into scalable go-to-market action.

  • Expertise in PLG, buyers journeys and lifecycle programs

  • Modern GTM Tech Fluency: Hands-on familiarity with tools and workflows across the modern growth stack, including Clay, N8N, Salesforce, Hubspot, Common Room, and similar platforms. Experience in leveraging agentic technology in a GTM context is a plus.

  • Scalable Pro coordinated plays across marketing and sales channels to improve targeting, timing, and account engagement.

  • Leadership and Influence: Strong leadership, communication, and stakeholder management skills, with the ability to align cross-functional teams and influence senior partners.

  • Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity.

What Success Looks Like:

  • Clear, measurable pipeline growth quarter-over-quarter.

  • Fully operational marketing tech stack with unified reporting.

  • Predictable campaign engine that ties directly to ARR outcomes.

  • Well defined operating model with Sales and Product Marketing driving alignment on goals, leads, and messaging.