Senior Product Marketing Manager
Senior Product Marketing role at Nectar. Remote, United States · full-time · $150,000–$185,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You shape Nectar’s market story for enterprise, mid-market, and emerging brand audiences
- You equip sales with competitive insights, battle cards, decks, case studies, and ROI tools
- You lead launches from naming and market framing through enablement and campaigns
- You use buyer research and win-rate feedback to sharpen the customer profile
- You turn customer, market, and competitor signals into product strategy input
What you bring
- You have four to seven years of product marketing experience, preferably in B2B SaaS
- You have shaped how a product or product line is positioned and presented
- You have partnered with sales teams on enablement programs
- You can evaluate competitors and turn findings into practical market strategy
- You communicate clearly, write well, and tell persuasive product stories
Who this fits
You’ll suit a senior product marketer who can define a new function, work across product, sales, and leadership, and stay effective in a fast-moving startup. You’ll report to the CEO and work remotely from New York, United States. The role fits someone comfortable with unclear conditions and close collaboration.
From the employer
About Us
We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.
The Role
We're looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting directly to the CEO, you'll play a critical role in defining how we communicate our value to customers and how we win in the market.
This is a high-impact role where you'll help shape the product marketing function as we scale. You'll work closely with sales, product, and leadership to craft compelling narratives, launch new capabilities, and strengthen our competitive positioning.
What You'll Be Doing
Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
Support company storytelling and fundraising efforts with compelling market narratives and positioning
What We're Looking For
4–7 years of product marketing experience, ideally in B2B SaaS
Experience owning positioning and messaging for a product or product line
Strong experience partnering with sales teams to build sales enablement programs
Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
Excellent writing, communication, and storytelling abilities
Comfort operating in ambiguous environments and building new functions in a fast-moving startup
Strong collaboration skills across product, sales, and leadership teams
Bonus Points
Experience in martech, social media platforms, or commerce-related software
Experience working at a company through a Series A or Series B growth phase
Experience launching AI-powered products or technical platforms
Background working closely with enterprise sales teams
What We Offer
Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
$100/month mobile/internet stipend for remote employees
Clear career growth opportunities as the company scales