Founding Marketer
Mid-level Marketing (General) role at Nectar. Remote, United States · full-time · $175,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape Nectar’s brand, positioning, and category story across its website, social channels, sales materials, decks, and press
- Build the content program through customer stories, launches, blog posts, thought leadership, and point-of-view writing
- Lead product marketing for Nectar Agent and future releases, covering messaging, naming, packaging, launches, and adoption
- Grow inbound pipeline through the website, SEO, email, paid testing, and lifecycle marketing
- Run events, sales enablement, external storytelling, and marketing reporting to support enterprise growth
What you bring
- At least five years in marketing for high-growth B2B SaaS or consumer-tech startups, including one to two years building in a Seed or Series A company
- Experience owning several marketing areas, including brand, content, demand generation, and product marketing
- Strong writing and storytelling skills that make complex AI and product ideas clear, human, and distinctive
- Knowledge of selling to consumer brands, agencies, or marketing technology buyers, ideally in beauty, CPG, retail, or e-commerce
- A fast-moving, self-directed approach, daily use of modern AI tools, and comfort with ambiguity and direct founder feedback
Who this fits
You’ll suit a hands-on first marketer who can move between strategy, writing, launches, demand generation, and events. This is a build role rather than a people-management position, with close work alongside the founders, GTM leaders, and product teams. The role is remote in New York, United States, and includes activity around NRF, Shoptalk, Cannes Lions, dinners, and executive roundtables.
From the employer
About Us
We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.
The Role
We're looking for a Founding Marketer to define how Nectar shows up in the world. As our first marketing hire, you'll own the full marketing function end-to-end, from brand and positioning to content, demand generation, product marketing, and field presence. You'll be the storyteller-in-chief for a new category we're actively creating: AI-native social commerce.
You'll work directly with our founders, GTM leadership, and product teams to translate a sophisticated AI platform into a sharp, opinionated narrative that resonates with marketing, social, creator, and CX leaders at the world's leading consumer brands. This is a build role, not a manage role. You should be equally comfortable writing a launch post, briefing a designer, planning a dinner at NRF, and shipping a product marketing brief.
What You'll Be Doing
Define and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press
Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce
Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption
Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative
Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion
Plan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders
Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster
Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product
Establish marketing analytics, attribution, and reporting so we know what's working and can compound on it
What We're Looking For
5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice
Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy
Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce
Strong instincts for positioning and messaging in a new or emerging category
Bias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarter
Fluent with modern AI tools and use them daily to accelerate your production work
High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback
Bonus Points
Experience marketing AI, automation, social, creator, or commerce platforms
Existing relationships with marketing, social, or digital leaders at consumer brands
Background in journalism, content strategy, or earned media that sharpened your storytelling instincts
Prior experience building category-defining narrative for a new product or company
Familiarity with social platforms (Instagram, TikTok, Reddit, LinkedIn) as both a marketer and a power user
Experience working closely with founders on PR, analyst relations, or executive communications
What We Offer
Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
$100/month mobile/internet stipend for remote employees
Clear career growth opportunities as the company scales