Marketing Manager (Content & Events Focus)
Mid-level Marketing (General) role at Meadow. Remote · full-time · $74,800–$168,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan, run, and measure events from calendar development through revenue impact
- Build webinars that generate qualified leads and strengthen higher-education thought leadership
- Create and measure content, then share Meadow customer stories through social media
- Coordinate with sales and other teams to improve campaign and event outcomes
What you bring
- Four to six or more years in marketing, including substantial exposure to events
- Experience building in an early-stage startup, preferably a B2B company from Seed through Series B
- Ability to connect marketing activity to revenue, funnel performance, and pipeline contribution
- Strong project and stakeholder management across multiple simultaneous workstreams
- High-agency, urgent ownership of problems and decisions from start to finish
Who this fits
You’ll suit this role if you’re a broad marketing operator who can take ownership of content and events in an early-stage startup. Experience with B2B or enterprise SaaS, fintech, higher education, varied event formats, or AI-supported event workflows would strengthen your fit. The position is remote and full time, with company onsites once or twice per year.
From the employer
About Meadow
Meadow is the modern payments platform for higher education that simplifies the entire student financial experience. We're transforming the $600 Billion higher education payments industry in the United States — building for universities what Shopify built for retail businesses, and bringing the entire student financial experience online.
The need for a platform like Meadow has never been greater. If you're passionate about our mission to empower students financially and strengthen economic mobility through higher education — and you're excited to join a highly ambitious, talented team — we'd love to hear from you.
About the Role
Overview
As Meadow’s Marketing Manager, your primary mission is to build and execute programs and campaigns — primarily via content, social media, and events — that attract and engage colleges and universities that would benefit from Meadow’s solutions.
Outcomes: What Success Looks Like
#1: You are the owner of end-to-end planning, execution, and measurement of events that meaningfully contribute to Meadow’s brand perception and sales pipeline.
You’ve established a clear, prioritized events calendar that supports our pipeline goals.
You’ve established a full-funnel view of every event, including: attendance, meetings, pipeline sourced, pipeline influenced, and revenue contribution.
You deliver a consistent, high-quality Meadow presence at every conference — on-brand, well-staffed, and producing measurable outcomes.
You built a webinar program that generates qualified leads and advances Meadow’s thought leadership in higher education.
You’ve built a strong cross-functional partnership between Marketing and Sales — and with other teams, as needed.
You’ve elevated Meadow’s reputation as the host of our industry’s best events.
#2: You are a megaphone for Meadow. You own ideation, production, and measurement of content that engages our prospects and customers, and you support the telling the stories of how schools use Meadow to transform the student financial experience on social media.
About You
What You Bring
This role would be a great fit for a high-slope Marketing Generalist with experience at a B2B Startup (Seed - Series B) and an interest in taking the reins as owner of our Content and Events Marketing pillars. As you develop your career at Meadow, you’ll have the opportunity to deepen your expertise in areas of interest within and expand your scope within Marketing.
Relevant Professional Experience
4-6+ Years of Experience in Marketing, with Meaningful Exposure/Focus on Events
Experience at an Early Stage Startup
Builder Mindset: High Agency x High Urgency
You own problems end-to-end.
You make consequential decisions that impact outcomes.
Data-Driven and Outcomes Focused
You understand how programs connect to revenue.
You can speak credibly about top-of-funnel metrics and pipeline contribution.
Project & Stakeholder Management Skills
You are detail-obsessed, organized, and calm under pressure when managing multiple projects and work streams at once.
You have a track record of success communicating and collaborating with internal and external stakeholders.
What Makes You Stand Out
Experience in B2B/Enterprise SaaS, FinTech, and/or Higher Education
Experience Producing a Wide Range of Events (Large Conferences + Intimate Gatherings)
Experience Piloting AI-Enabled Workflows for Event Personalization, Follow-Up, Logistics
Compensation and Benefits
This is a full-time position. Meadow wants all employees to be supported in their personal and professional development, so we take a comprehensive approach to compensation and benefits. The initial annual salary for this position is expected to range from $74,800- $168,000 USD. Actual compensation will depend on numerous factors such as: experience, knowledge and skills, qualifications, location, and other job-related factors.
In addition to the chance to positively impact the world while building a company around a $600B opportunity, Meadow offers:
Competitive Salary
Competitive Equity
401(k) Retirement Savings Plan
Subsidized Medical, Dental, and Vision Insurance (with HSA & FSA Plans Available)
Flexible Paid Time Off
Paid Company Holidays
Paid Parental Leave
1-2 Onsites Per Year
Membership in an Ambitious, Kind, No-Drama Team
We believe in hiring resourceful, curious people who are eager to learn and develop their skills. If you’re excited about this role but your experience doesn’t align exactly with the job description, we encourage you to go ahead and apply. You may be just the right candidate for this role.
Meadow is proud to be an equal opportunity employer. We celebrate diversity in all its forms, and we encourage our employees to participate as their authentic selves in our work environment. We strive to build better for all, towards a more open, inclusive space. Come as you are.