Senior Field Marketing Manager, Northeast
Justworks Open · verified Aug 5, 2026 Senior Event Marketing role at Justworks. New York · $131,000–$169,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Northeast strategy and campaigns that turn company priorities into local pipeline programs
- Manage the regional budget and direct spending toward pipeline and revenue impact
- Plan and deliver dinners, workshops, conferences, webinars, and partner activations
- Work with sales on territory plans, target accounts, enablement, and lead follow-up
- Use pipeline, ROI, and conversion data to improve programs and spending
What you bring
- At least five years of B2B field marketing experience building pipeline through campaigns
- Hands-on experience with events, demand generation, and sales-aligned programs
- An organized, detail-focused approach to managing event logistics, concurrent campaigns, and lead follow-up
- Experience using Salesforce and marketing analytics to measure return and improve programs
- Clear writing, speaking, and presentation skills for sales and leadership audiences
Who this fits
You’ll thrive if you’re comfortable owning a territory, making investment decisions, and staying accountable for the pipeline your programs create. The role is based in Justworks’ New York City office and focuses on the Northeast, with close partnership with regional sales leadership.
From the employer
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
About the Role
Justworks is seeking a results-driven, experienced Senior Field Marketing Manager to manage our critical Northeast region. You'll own the Northeast region's entire field marketing strategy and execution. This means designing campaigns that attract customers, building relationships with our sales team to close deals, and creating community around Justworks in the market. You have budget autonomy, direct influence on regional pipeline, and the freedom to experiment with what works in your territory. You'll work hand-in-hand with the Northeast sales leadership to make sure your programs are driving real results.
What You'll Do
I. Drive Local Outcomes
- Pipeline Strategy & Execution: Own the Northeast's marketing strategy and campaigns. You translate company priorities into locally relevant programs that build pipeline and accelerate sales.
- Budget Ownership & ROI: Manage your regional marketing budget. You decide where to invest for maximum impact on pipeline and revenue.
- Regional Activations: Design and execute high-impact events—customer dinners, workshops, industry conferences. You own the full execution from planning to post-event follow-up.
- Demand Generation: Build programs that reach high-intent prospects. This includes targeted campaigns, webinars for active deals, and outreach sequences.
- Partner Programs: Collaborate with partners to co-host events, share pipeline opportunities, and drive referrals that accelerate growth.
- Community & Advocacy: Build local community through user groups and customer roundtables that generate referrals and strengthen customer retention.
II. Sales Partnership
- Territory Planning: Partner with the regional Sales Manager on quarterly planning and account prioritization. You're strategically aligned from the start.
- Account Activation: Execute targeted campaigns for high-value accounts, working directly with sales on timing and messaging.
- Sales Enablement: Equip the sales team with materials, talking points, and campaign follow-up so they can close the deals you're generating.
- Lead Accountability: Own the handoff and follow-up on leads your programs generate. You stay responsible for the pipeline you create.
III. Execution & Results
- Localizing Company Campaigns: Adapt company-wide campaigns for the Northeast. You manage the regional execution of webinars, events, and campaigns.
- Consistent Execution: Execute on-brand and on-time. You maintain quality while making smart decisions for your market.
- Tracking & Optimization: Monitor what works—pipeline, ROI, conversion rates. Use the data to improve your strategy and optimize your spending.
Who You Are
- 5+ years in B2B field marketing executing campaigns that built pipeline. You've run events, demand gen programs, and sales-aligned initiatives.
- You think like an owner. You treat your territory as your own business. You make strategic decisions about where to invest time and money to hit goals.
- You're a strong partner to sales. You understand what helps them close deals and you collaborate closely to make it happen.
- You're organized and detail-oriented. Managing event logistics, multiple simultaneous campaigns, and follow-up processes is your strength.
- You're data-driven. You use Salesforce and marketing analytics to track ROI and continuously improve your approach.
- You communicate clearly. Written, verbal, and in presentations—you can pitch strategy to sales and present results to leadership.
The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.