Vice President, Social Media
Inizio Evoke Open · verified Aug 2, 2026 Leadership Social Media role at Inizio Evoke. New York · $130,000–$185,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead social and influencer programs for major healthcare and consumer health accounts
- Advise clients on social strategy, digital shifts, content, and platform changes
- Run campaign planning through delivery, with quality, compliance, and impact in view
- Bring creative, media, digital, and account groups together for integrated health programs
- Use data to understand audiences, develop recommendations, mentor teams, support pitches, and manage sensitive issues
What you bring
- At least ten years in healthcare, wellness, pharmaceutical, or consumer health social and digital communications
- Strong command of Instagram, TikTok, LinkedIn, Facebook, X, and newer social channels
- Knowledge of healthcare communications, patient and consumer audiences, creators, trends, and culturally relevant storytelling
- Experience handling complex clients, integrated programs, compliance reviews, budgets, forecasting, and growth opportunities
- A record of developing teams, presenting to senior stakeholders, running workshops, and using listening or analytics tools
Who this fits
You’ll suit this role if you bring senior-level social, influencer, and digital communications experience in healthcare or consumer health. The position is hybrid from the New York or Philadelphia office and reports to a Senior Vice President, Social Media.
From the employer
In the journey of your life, your career should make a difference.
At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.
About Us:
Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide.
As a Vice President, Social Media, you will lead bold, insight-driven social programs for leading healthcare and consumer health brands. You will be a senior leaders who combines strategic thinking with hands-on expertise across social, influencer, and digital communications within the health space.
As an important member of the leadership team, you'll shape client strategy, grow and mentor teams, and help guide the future of our social offering across health, wellness, and behaviour change communications.
This is a hybrid role out of our New York or Philadelphia office reporting to a Senior Vice President, Social Media.
You Will:
- Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts
- Be a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
- Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
- Partner with creative, media, digital, and account teams to deliver integrated health communications programs
- Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
- Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
- Build and mentor teams, providing strategic oversight and professional development
- Guide new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
- Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments
You Will Bring:
- 10+ years' experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
- Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
- Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
- Experience leading complex client relationships and managing integrated social programmes across multiple accounts
- Knowledge of healthcare compliance environments and approval processes
- Proven leadership skills with experience mentoring and developing teams
- Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
- Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
- Commercial acumen with experience managing budgets, forecasting, and supporting business growth
Why join us?
You'll join a collaborative, ambitious agency creating meaningful work that shapes conversations around health and wellness. From integrated social campaigns and influencer partnerships to behaviour change initiatives and digital innovation, you'll help redefine how healthcare brands connect with audiences in today's ever-evolving social landscape.
Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.Compensation$130,000—$185,000 USDDon't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.