🔹 Job Title: Sr. Director, Digital & Multichannel Marketing
🔹 Company: Pacira BioSciences, Inc.
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 🏪 Trade Marketing, 🤝 Partner & Channel Marketing
The Senior Director of Digital & Multichannel Marketing will lead Pacira BioSciences' digital infrastructure, non-personal marketing strategy, and advanced analytics capabilities. This leadership role serves as the commercial point of contact for all multichannel marketing initiatives, working closely with commercial and medical affairs teams to drive data-driven digital strategies. The position requires exceptional leadership skills, the ability to both develop strategic vision and manage operational details, and experience in leading transformative digital initiatives in the pharmaceutical industry.
ASSUMPTION: This is a leadership position with both strategic and operational responsibilities based on the job description's mention of "setting the vision" and "dive into operational details when needed."
ASSUMPTION: The role involves both people management and strategic oversight responsibilities based on the extensive list of leadership duties described.
Education: Bachelor's degree required; master's degree preferred
Experience:
Skills:
ASSUMPTION: The position requires pharmaceutical industry experience specifically, not just general marketing experience, based on the explicit requirement for "14+ years related experience in the Pharma industry."
Salary Range: $209,500 to $288,000 per year (California base pay range)
Benefits:
Industry Comparison: This salary range aligns with senior director-level positions in the pharmaceutical industry in the San Francisco area, which is a high-cost market. The comprehensive benefits package is competitive for the biopharmaceutical sector.
ASSUMPTION: The comparison to industry standards is based on typical pharmaceutical industry compensation patterns for director-level positions in the San Francisco market.
Industry Position: Pacira BioSciences is a leading provider of non-opioid pain management and regenerative health solutions focused on improving outcomes for healthcare practitioners and their patients.
Company Size: Mid-sized biopharmaceutical company
Company Stage: Established company with commercialized products
ASSUMPTION: Company size and stage are inferred based on the company's description as a "leading provider" with established products and comprehensive organizational structure that includes commercial and medical affairs divisions.
Career Level: Senior leadership (Director level)
Reporting Structure: Likely reports to VP or C-level executive
Team Size/Composition: Manages a team responsible for digital marketing execution
Growth Opportunities: Potential pathway to VP of Marketing or Chief Digital Officer roles
ASSUMPTION: The reporting structure and growth opportunities are inferred based on the seniority level of the position and standard pharmaceutical industry organizational hierarchies. The job description specifies this role has supervisory responsibilities but doesn't detail the exact team size.
Office Type: Likely hybrid with in-office presence expected
Geographic Context: San Francisco is a major biotech hub with high cost of living and competitive talent market
Work Schedule: Standard full-time schedule with flexibility
Regional Considerations: The Bay Area offers access to cutting-edge technology partners and digital marketing talent but comes with high cost of living and competitive recruitment challenges
ASSUMPTION: Work arrangement is assumed to be hybrid based on the travel requirement (up to 20-30% mentioned in different sections) and physical office environment description. The standard pharmaceutical industry typically maintains some in-office presence for leadership roles.
Typical Process: Initial HR screening, followed by interviews with marketing leadership, peers from other departments, and potentially team members. May include presentation of digital strategy or case study analysis.
Key Assessment Areas: Strategic thinking, digital marketing expertise, leadership capabilities, change management experience, analytical skills, and communication abilities
Application Tips: Highlight pharmaceutical digital marketing achievements with measurable results, cross-functional leadership experience, and success in building digital capabilities
ATS Keywords: multichannel marketing, digital strategy, pharmaceutical marketing, customer experience, analytics, marketing mix, digital roadmap, omnichannel, non-personal promotion, marketing ROI
ASSUMPTION: These insights are based on standard pharmaceutical industry interview practices for senior marketing roles and are not explicitly mentioned in the job description.
Microsoft Office suite, SharePoint, Microsoft OneDrive, Concur, Cvent, contract management systems, digital analytics platforms, content management systems, social media management tools, SEO tools, marketing automation platforms, CRM systems, dashboard/visualization tools
ASSUMPTION: While some tools are explicitly mentioned (Microsoft Office, SharePoint, OneDrive, Concur, Cvent), others are industry-standard tools typically used for the responsibilities described in the job listing.
Company Values: Mission-driven culture focused on improving patient care through non-opioid pain management solutions. Values include collaboration, growth, innovation, and making an impact on healthcare.
Work Style: Collaborative environment that values both strategic vision and operational execution. Strong emphasis on cross-functional teamwork.
Self-Assessment:
ASSUMPTION: Company values are directly referenced in the "Why work with us?" section of the job posting. Work style is inferred from the responsibilities and qualifications described.
This role combines strategic leadership with operational execution, which may create tension between high-level vision and day-to-day implementation. The position requires balancing multiple stakeholders across commercial and medical affairs divisions. The pharmaceutical industry faces unique regulatory challenges in digital marketing that may limit certain approaches. The travel requirement (20-30%) may impact work-life balance.
ASSUMPTION: These challenges are inferred based on the breadth of responsibilities and the regulated nature of pharmaceutical marketing, not explicitly stated in the job description.
This role is more strategic than a traditional Digital Marketing Director position, with broader oversight across multiple channels and analytics capabilities. Unlike pure Marketing Technology roles, this position combines technical infrastructure with marketing strategy and customer experience. Compared to a VP of Marketing, this role is more specialized in digital and multichannel approaches but still maintains significant strategic influence.
ASSUMPTION: This comparison is based on standard pharmaceutical industry role structures and is not directly stated in the job description.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical initiatives for similar pharmaceutical marketing leadership roles.
ASSUMPTION: These questions are suggested based on the role type and pharmaceutical industry context but would need to be adapted for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.