Growth Marketer

🚀 Job Overview

Modern Treasury is seeking an early career Digital Marketer to join their Growth team. In this role, you'll drive pipeline growth and brand awareness through a combination of paid and organic marketing channels. You'll develop and execute an experimentation roadmap to uncover new growth opportunities while optimizing existing campaigns. This role offers significant ownership potential with direct impact on the company's bottom-line revenue.

ASSUMPTION: Based on the listing's emphasis on "early career" and "2+ years of experience," this appears to be a growth-oriented role targeted at marketers with some experience but still in the earlier stages of their career development.

📋 Key Responsibilities

Performance Marketing

• ✅ Develop and execute a quarterly experimentation roadmap for channel and message testing
• ✅ Monitor campaign performance and optimize for key metrics
• ✅ Implement budget adjustments based on performance data
• ✅ Track top-performing messages and creative, communicating insights to broader team
• ✅ Collaborate with design team to develop compelling ad creative for technical audiences
• ✅ Analyze competitor digital strategies to identify differentiation opportunities

SEO

• ✅ Learn and use content management systems (Sanity, Vercel) to build landing pages
• ✅ Deploy SEO tools designed to increase organic traffic
• ✅ Work with internal and third-party writers to create and optimize content
• ✅ Conduct keyword research to identify content opportunities aligned with product offerings
• ✅ Support implementation of structured data and other technical SEO elements

Lifecycle Marketing

• ✅ Orchestrate multi-channel marketing journeys to drive engagement and pipeline
• ✅ Support development of cohesive cross-channel messaging strategy
• ✅ Analyze engagement metrics and optimize campaigns based on performance
• ✅ Set up and manage audience segmentation in marketing automation platform

🎯 Required Qualifications

Education: Not specified

Experience: 2+ years of Growth Marketing experience in a startup environment

Skills:

• Proficiency in LinkedIn Ads and Google Ads (Meta is a plus)
• Experience with marketing automation platforms and CRM systems
• Familiarity with basic SEO principles
• Excellent copywriting abilities
• Balance of creative and analytical thinking
• Ability to manage multiple concurrent workstreams

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Growth Marketing roles in San Francisco tech startups typically offer competitive compensation packages. For someone with 2+ years of experience in this market, salaries generally range from $80,000-$120,000 depending on exact experience level, with additional benefits likely including health insurance, retirement plans, and potentially equity options given the startup environment.

🔍 Company Context

Industry Position: Modern Treasury provides a payment operations platform that combines APIs and dashboards to help enterprises manage money movement. They focus on helping companies improve payments revenue, customer experiences, and operational efficiency.

Company Size: Not specified

Company Stage: Growth-stage startup

ASSUMPTION: Based on the job description's mention of "world-class marketing organization" and the sophisticated financial technology product, Modern Treasury appears to be a well-established growth-stage fintech startup. The focus on scaling marketing efforts suggests the company has product-market fit and is now focused on expansion.

📊 Role Analysis

Career Level: Early to Mid-level

Reporting Structure: Likely reports to a Growth Marketing Manager or Director

Team Size/Composition: Part of a Growth team with apparent specialization across performance, content/SEO, and lifecycle marketing

Growth Opportunities: Clear progression path outlined in the job description, with increasing ownership of marketing channels and strategic initiatives

ASSUMPTION: The role appears designed for someone with some marketing experience who is ready to develop specialized expertise across multiple marketing disciplines. The structured 12-week onboarding plan with increasing responsibility suggests a company that invests in employee development with clear paths for advancement.

🌍 Location & Work Environment

Office Type: Hybrid (explicitly stated as "hybrid position based out of San Francisco, CA")

Geographic Context: San Francisco is a major tech hub with a high concentration of fintech companies, offering excellent networking opportunities but also a high cost of living

Work Schedule: Not specified, likely standard business hours with flexibility typical of tech startups

Regional Considerations: San Francisco offers excellent public transportation options but housing costs are among the highest in the country

ASSUMPTION: As a hybrid role in San Francisco, candidates should expect to commute to an office several days per week while potentially having flexibility for remote work on other days. The company likely maintains a physical presence in the financial district or SOMA areas where many fintech companies are located.

💼 Interview & Application Insights

Typical Process: For growth marketing roles at fintech startups, candidates typically undergo:

1. Initial screening call with recruiter or hiring manager
2. Marketing assignment or portfolio review
3. Technical interview focusing on channel expertise
4. Panel interview with marketing team members
5. Final interview with leadership

Key Assessment Areas:

• Paid media campaign management and optimization skills
• Analytical thinking and data-driven decision making
• Understanding of conversion funnels and customer journeys
• Creative copywriting and messaging strategy
• SEO fundamentals
• Experience with marketing technology stack

Application Tips:

• Highlight quantifiable results from previous marketing campaigns
• Showcase experience with the specific channels mentioned (LinkedIn Ads, Google Ads)
• Demonstrate your experimentation process and analytical approach
• Include examples of copywriting work targeted at technical audiences
• Refer to your experience in fast-paced startup environments

ATS Keywords: growth marketing, digital marketing, performance marketing, LinkedIn Ads, Google Ads, SEO, CRM, marketing automation, campaign optimization, A/B testing, experimentation, analytics, copywriting, lifecycle marketing, multi-channel, fintech

ASSUMPTION: These insights are based on industry standards for growth marketing roles at technology companies unless specifically mentioned in the job description.

🛠️ Tools & Technologies

Based on the job description and industry standards, proficiency with these tools would be valuable:

• Ad Platforms: LinkedIn Ads, Google Ads, Meta Ads (mentioned as a plus)
• CMS: Sanity, Vercel (explicitly mentioned)
• Analytics: Google Analytics, LinkedIn Campaign Manager, data visualization tools
• SEO: SEO analysis tools, keyword research platforms
• Marketing Automation: Likely HubSpot, Marketo, or similar enterprise platform
• CRM: Likely Salesforce given the B2B enterprise focus

ASSUMPTION: While only Sanity and Vercel are explicitly mentioned, the other tools represent industry-standard technology for the responsibilities described. Modern Treasury, as a fintech targeting enterprise customers, likely utilizes enterprise-grade marketing and CRM systems.

👔 Cultural Fit Considerations

Company Values: While not explicitly stated, the job description suggests Modern Treasury values:

• Data-driven decision making and experimentation
• Technical excellence and product understanding
• Customer-centric approach
• Collaborative cross-functional teamwork
• Clear progression and structured development

Work Style: The position requires comfort with multiple concurrent workstreams, suggesting a fast-paced environment that values multitasking and adaptability. The emphasis on both creative and analytical skills indicates a culture that values well-rounded marketers.

Self-Assessment: Candidates should consider:

• Do you thrive in environments requiring both creative and analytical thinking?
• Are you comfortable managing multiple projects simultaneously?
• Do you enjoy learning technical concepts and translating them for different audiences?
• Are you energized by experimentation and data-driven optimization?
• Do you have interest in financial technology or enterprise B2B markets?

ASSUMPTION: These cultural elements are inferred from the detailed job description, particularly the emphasis on experimentation, multiple workstreams, and the technical nature of the product/audience. The structured onboarding plan suggests a methodical, organized company culture.

⚠️ Potential Challenges

• Broad Skill Set Required: The role spans performance marketing, SEO, and lifecycle marketing, requiring versatility across multiple marketing disciplines
• Technical Complexity: Marketing fintech products to a technical audience requires quickly understanding complex financial infrastructure concepts
• Juggling Multiple Priorities: The job explicitly mentions managing "multiple concurrent workstreams"
• Hybrid Work Balance: The hybrid work environment requires balancing in-office collaboration with remote productivity
• Result Expectations: The emphasis on "impact on bottom-line revenue" suggests clear performance expectations

ASSUMPTION: These potential challenges are identified based on the role description and typical demands of growth marketing positions in technical B2B environments. Individual experiences may vary based on specific team dynamics and personal work preferences.

📈 Similar Roles Comparison

This Growth Marketer role at Modern Treasury differs from similar positions in several ways:

• vs. Performance Marketing Specialist: Broader than typical performance marketing roles, with significant responsibility across organic channels (SEO) and lifecycle marketing
• vs. Digital Marketing Manager: More execution-focused than a manager role, though with strategic input through the experimentation roadmap
• vs. Marketing Generalist: More specialized in digital acquisition channels than a pure generalist role
• vs. Content Marketer: Includes content responsibilities but with equal emphasis on paid channels and performance metrics
• vs. Consumer Brand Growth Roles: Focuses on B2B technical audience rather than consumer marketing

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific responsibilities outlined in the job description.

📝 Sample Projects

Based on the responsibilities listed, someone in this role might work on projects such as:

• LinkedIn Ad Campaign Optimization: Developing a series of A/B tests to improve conversion rates for demo requests from financial services prospects
• SEO Content Gap Analysis: Identifying keyword opportunities around payment operations terms with high intent but low competition
• Conversion Rate Optimization: Redesigning and testing landing pages to improve form completion rates for enterprise prospects
• Competitor Channel Analysis: Creating a comprehensive report on competitor digital strategies with actionable recommendations
• Multi-Touch Attribution Modeling: Implementing tracking to better understand the customer journey across channels
• Lifecycle Email Sequence: Developing and optimizing an onboarding email series for new product trials

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical growth marketing initiatives in B2B SaaS/fintech companies.

❓ Key Questions to Ask During Interview

1. Growth Priorities: "What are the top growth priorities for the marketing team over the next 6-12 months, and how does this role directly contribute to those goals?"
2. Success Metrics: "How will success be measured in this role during the first 3-6 months? What KPIs are most important?"
3. Experimentation Culture: "Can you share an example of a recent marketing experiment that yielded surprising results, and how the team adapted based on those learnings?"
4. Cross-Functional Collaboration: "How does the growth team collaborate with product, sales, and customer success teams?"
5. Marketing Stack: "Beyond the tools mentioned in the job description, what other platforms make up your marketing technology stack?"
6. Career Development: "How have other team members who started in similar positions grown their careers at Modern Treasury?"

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.