S

Head of Growth Marketing

Scale AI
Full-time
On-site
San Francisco, California, United States
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Head of Growth Marketing

๐Ÿ”น Company: Scale AI

๐Ÿ”น Location: San Francisco, California, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Scale AI is looking for a strategic and analytical Head of Growth Marketing to drive measurable growth across existing channels while identifying and scaling new ones. This leadership role will be responsible for the entire growth marketing strategy and execution, focusing on acquisition, retention, and expansion. The position requires both strategic vision and hands-on execution skills to thrive in a fast-paced AI technology environment.

ASSUMPTION: Based on the description mentioning "lead our growth marketing function," this appears to be a leadership role, likely with direct reports, though team size is not explicitly stated.


๐Ÿ“‹ Key Responsibilities

โœ… Develop multi-channel acquisition, retention, and expansion strategies including SEM/SEO, paid social, content marketing, and direct mail

โœ… Partner with go-to-market teams to develop and execute Account-Based Marketing (ABM) campaigns

โœ… Define key performance indicators and implement measurement systems to track marketing success

โœ… Improve lead conversion rates, close rates, and funnel velocity in collaboration with Sales and Sales Operations

โœ… Provide strategic oversight to Marketing Operations and collaborate with Revenue Operations

โœ… Scale marketing efforts to exceed quarterly pipeline opportunity goals

โœ… Drive web presence strategy across different personas, markets, segments, and product offerings

โœ… Own the content strategy for gated content and experiences to drive conversion

โœ… Manage and own SEO strategy, web optimization, and website development roadmap

โœ… Manage budgets and forecasts for pipeline generation initiatives


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 7+ years in B2B demand generation for technology or software companies with proven track record

Skills:

  • Strong understanding of multiple demand channels (digital, paid social, field marketing)
  • Excellence in building cross-functional relationships, particularly with sales teams
  • Hands-on experience with marketing operations and automation platforms (e.g., Hubspot)
  • Data-driven campaign execution expertise

Preferred: Experience in AI/ML or marketing to technical audiences

ASSUMPTION: While no specific education requirement is mentioned, roles at this level typically require a bachelor's degree in Marketing, Business, or related field. This is not explicitly stated, however.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: $176,000 - $211,200 USD (for San Francisco, New York, Seattle locations)

Benefits:

  • Comprehensive health, dental, and vision coverage
  • Retirement benefits
  • Learning and development stipend
  • Generous PTO
  • Potential eligibility for commuter stipend
  • Equity compensation (subject to Board approval)

Industry Comparison: This compensation range is competitive for senior marketing roles in major tech hubs, aligning with industry standards for leadership positions in high-growth AI companies.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Scale AI is a leader in the AI infrastructure space, providing tools and services that power advanced language models (LLMs), generative models, and computer vision models.

Company Size: Not specified

Company Stage: Growth-stage technology company with significant clients including OpenAI, Meta, Microsoft, U.S. government agencies, and enterprise clients like GM and Accenture.

ASSUMPTION: Based on their client list including major tech companies and government agencies, Scale AI appears to be an established growth-stage company rather than an early startup. The exact company size is not provided in the listing.


๐Ÿ“Š Role Analysis

Career Level: Senior/Leadership

Reporting Structure: Not specified, likely reports to CMO or equivalent executive

Team Size/Composition: Not specified

Growth Opportunities: Potential for executive marketing leadership, with exposure to cutting-edge AI technology and high-profile clients.

ASSUMPTION: Based on the title "Head of" and scope of responsibilities, this is a senior role that likely includes management responsibilities and reports to an executive level position, though the exact reporting line is not stated in the listing.


๐ŸŒ Location & Work Environment

Office Type: Not specified

Geographic Context: San Francisco is a major tech hub with a high concentration of AI companies and talent, offering networking opportunities but with a high cost of living.

Work Schedule: Not specified

Regional Considerations: San Francisco offers a dynamic tech ecosystem with access to venture capital, industry events, and tech talent. The listing mentions New York and Seattle as potential alternative locations with the same compensation range.

ASSUMPTION: While not explicitly stated, the mention of a potential commuter stipend suggests this may be an in-office or hybrid role rather than fully remote. The work environment is likely fast-paced given the company's focus on "scalable growth" and "fast-paced environment."


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior marketing roles at tech companies, interview processes typically include:

  • Initial screening with a recruiter
  • Marketing team interviews
  • Cross-functional interviews with sales and product teams
  • Possible presentation of growth marketing strategy or case study
  • Executive interview

Key Assessment Areas:

  • Track record of driving measurable growth and pipeline generation
  • Strategic thinking and hands-on execution capabilities
  • Analytical approach to marketing
  • Cross-functional collaboration skills, especially with sales
  • Experience with relevant marketing technologies

Application Tips:

  • Highlight quantifiable marketing achievements and pipeline impact
  • Demonstrate experience with both strategy development and execution
  • Showcase multi-channel marketing expertise
  • Emphasize experience working with sales teams to drive revenue
  • Include examples of data-driven decision making

ATS Keywords: B2B marketing, demand generation, ABM, marketing automation, Hubspot, pipeline generation, SEO strategy, content marketing, growth marketing, customer acquisition, conversion optimization, marketing operations, marketing analytics, technical marketing

ASSUMPTION: These insights are based on standard practices for senior marketing roles in tech companies and not specifically outlined in the job description.


๐Ÿ› ๏ธ Tools & Technologies

Based on the job description, familiarity with these tools would be valuable:

  • Marketing Automation Platforms (specifically mentioned: Hubspot)
  • CMS Systems
  • SEO Tools
  • Web Analytics Platforms
  • CRM Systems
  • Paid Media Platforms
  • ABM Tools
  • Marketing Analytics & Attribution Software

ASSUMPTION: While only Hubspot is explicitly mentioned, proficiency with other marketing technology platforms would likely be expected for a role at this level in a tech company.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Scale AI is focused on accelerating the transition to AI across industries, suggesting innovation and transformation are core values.

Work Style: The job requires a blend of strategic thinking and hands-on execution in a fast-paced environment, suggesting the company values self-starters who can both plan and implement.

Self-Assessment:

  • Are you comfortable balancing strategic leadership with hands-on execution?
  • Do you thrive in a fast-paced, rapidly evolving technology environment?
  • Can you effectively collaborate across functions, particularly with sales teams?
  • Are you naturally analytical and data-driven in your approach to marketing?
  • Are you interested in AI/ML technology and capable of marketing to technical audiences?

ASSUMPTION: These cultural elements are inferred from the company description, role requirements, and nature of the AI industry. The emphasis on both strategy and execution suggests a pragmatic culture that values results.


โš ๏ธ Potential Challenges

Based on the job description, potential candidates should consider:

  • The role combines strategic oversight with hands-on execution, requiring versatility and effective time management
  • Quarterly pipeline goals suggest performance will be regularly measured against specific targets
  • Cross-functional collaboration requirements may present stakeholder management challenges
  • The breadth of responsibilities (SEO, content, ABM, web presence, etc.) requires extensive marketing expertise
  • Marketing to technical audiences in the AI space may require learning complex product concepts

ASSUMPTION: These potential challenges are based on common considerations for senior marketing roles in tech companies and the specific responsibilities outlined in the job description.


๐Ÿ“ˆ Similar Roles Comparison

The Head of Growth Marketing at Scale AI differs from similar roles in these ways:

  • VP Marketing: Typically more strategic with less hands-on execution than this role requires
  • Director of Demand Generation: Similar focus but the Scale AI role has broader strategic ownership of web presence and content
  • Growth Marketing Manager: This Scale AI position is more senior with greater strategic responsibilities
  • Marketing Operations Director: The Scale AI role provides oversight to marketing operations but has broader growth responsibilities

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and not specific information provided in the job listing.


๐Ÿ“ Sample Projects

Based on the listed responsibilities, someone in this role might work on:

  • Developing an integrated multi-channel campaign to generate qualified leads from enterprise AI implementers
  • Creating and executing an ABM strategy targeting Fortune 500 companies adopting AI solutions
  • Implementing a comprehensive SEO strategy to improve organic traffic for technical AI content
  • Designing and launching a nurture campaign for technical decision-makers to increase conversion rates
  • Building a performance measurement framework to better attribute marketing's contribution to pipeline
  • Optimizing the website experience to better capture and convert visitors interested in AI solutions

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on AI technology.


โ“ Key Questions to Ask During Interview

  • "What are the most significant growth marketing challenges Scale AI is currently facing?"
  • "How does marketing collaborate with sales and product teams in the organization?"
  • "What metrics will be used to evaluate success in this role over the first 6-12 months?"
  • "How does Scale AI's marketing approach differ when targeting technical versus business audiences?"
  • "What resources will be available to execute on the growth marketing strategy?"
  • "How does Scale AI differentiate itself in the competitive AI infrastructure market?"

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

If you're interested in pursuing this opportunity:

  1. Optimize your resume: Incorporate relevant keywords like "B2B marketing," "demand generation," "ABM," "pipeline growth," and "marketing operations." Highlight measurable results from previous roles.
  2. Prepare your experience narrative: Be ready to discuss specific examples of how you've driven marketing strategy, worked with sales teams, and achieved measurable growth outcomes.
  3. Research Scale AI thoroughly: Understand their AI products, market position, competitors, and recent news to demonstrate genuine interest and contextual knowledge.
  4. LinkedIn preparation: Connect with current Scale AI employees in marketing roles to gain insights about the company culture and challenges.
  5. Portfolio preparation: Collect examples of successful marketing campaigns, especially those focused on technical products or B2B audiences.
  6. Follow application instructions carefully: Note that Scale AI has a 90-day waiting period before reconsidering candidates for the same role.