🔹 Job Title: User Acquisition Manager
🔹 Company: Ginger Labs
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
Ginger Labs is seeking a data-driven User Acquisition Manager to drive the next growth phase for Notability, their industry-leading note-taking application. Reporting to the head of marketing, you'll lead both paid user acquisition campaigns and SEO strategies to expand Notability's user base. This hybrid role combines strategic planning, campaign execution, and performance analysis to increase app downloads and subscriptions while optimizing marketing ROI.
ASSUMPTION: Based on the job description mentioning "reporting into the head of marketing" and details about acquisition campaigns, this appears to be a mid to senior-level individual contributor role rather than a team management position despite the "Manager" title.
Education: Not specified
Experience: 4+ years of experience in mobile user acquisition, performance marketing, or digital marketing; experience with subscription-based apps or SaaS products highly preferred
Skills:
ASSUMPTION: While no specific education requirements are mentioned, roles at this level typically require at least a bachelor's degree in marketing, business, or a related field. However, equivalent experience may be accepted in lieu of formal education, especially in the tech industry.
Salary Range: $135,000 - $195,000 base pay (with potential bonuses and profit sharing)
Benefits:
Industry Comparison: This compensation package is competitive for User Acquisition Manager roles in the San Francisco market, particularly for technology companies. The base salary range aligns with or exceeds industry standards for similar roles, and the benefits package is comprehensive with several notable additions like full family healthcare coverage and various reimbursements.
Industry Position: Ginger Labs develops Notability, an industry-leading note-taking application designed to bring paper-like expressivity to digital note-taking, studying, and collaboration.
Company Size: Not explicitly stated, but appears to be a medium-sized technology company with an established product used by millions.
Company Stage: Growth stage company with an established product looking to scale further.
ASSUMPTION: Based on the office description, work structure, and application with "millions" of users, Ginger Labs appears to be a successful growth-stage company rather than an early startup or large enterprise. The comprehensive benefits package and office setup suggest a well-funded operation with established infrastructure.
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the head of marketing
Team Size/Composition: Not specified, but likely works within a marketing team and collaborates cross-functionally
Growth Opportunities: Potential to significantly impact company growth and develop expertise across multiple marketing channels in a scaling product environment
ASSUMPTION: This appears to be an individual contributor role based on the hands-on nature of the responsibilities, though it may involve informal leadership of projects and initiatives. The position offers growth potential into leadership roles as the company expands its marketing function.
Office Type: Hybrid with minimum two days (Tuesdays & Thursdays) required in office
Geographic Context: Downtown San Francisco near Market Street, walkable from two BART/Muni stations. San Francisco is a major tech hub with a high cost of living but also offers competitive compensation and abundant opportunities in the technology sector.
Work Schedule: Flexible schedule based on output rather than strict hours, with flexible vacation policy
Regional Considerations: San Francisco offers a vibrant tech community and networking opportunities, though candidates should consider the high cost of living despite the competitive compensation package.
ASSUMPTION: The company culture appears to emphasize work-life balance despite being in a competitive tech market, as evidenced by their "as long as you get your work done" vacation policy and flexible scheduling.
Typical Process: For user acquisition roles at tech companies, the interview process typically includes initial screening, portfolio/case review, technical marketing questions, and final interviews with marketing leadership and cross-functional stakeholders.
Key Assessment Areas:
Application Tips: Highlight specific metrics and results from previous UA campaigns, demonstrate knowledge of subscription app marketing, and showcase both technical marketing skills and creative approaches. Emphasize experience with multiple ad platforms and SEO strategy implementation.
ATS Keywords: user acquisition, mobile marketing, SEO, performance marketing, subscription marketing, CPA, CAC, LTV, ROI, Google Ads, Meta advertising, Apple Search Ads, attribution platforms, A/B testing, campaign optimization
ASSUMPTION: These insights are based on standard practices for comparable roles in the technology sector and are not specifically outlined in the job description.
ASSUMPTION: While the listing explicitly mentions some platforms (Google Ads, Meta, etc.), others are standard in the industry for a role of this type. Specific SEO and data analysis tools are not mentioned but would be typically required for the responsibilities described.
Company Values: User empathy, great design, and belief that the best ideas can come from anywhere
Work Style: Collaborative, cross-functional, independent decision-making balanced with common goals and values, trust-based environment
Self-Assessment:
ASSUMPTION: The company appears to value collaboration, empowerment, and work-life balance based on their stated values and work approach descriptions. The tone suggests a casual but committed environment rather than a highly formal corporate culture.
ASSUMPTION: These potential challenges are inferred from the nature of the role and industry standards rather than explicit statements in the job posting. Individual experiences may vary based on personal working style and prior experience.
This User Acquisition Manager role is broader than many UA positions as it combines both paid acquisition and SEO responsibilities, which are often separate roles in larger companies. Unlike some UA roles that focus solely on campaign execution, this position includes strategic planning, creative collaboration, and budget management. The emphasis on both mobile app marketing and website SEO makes it more multifaceted than positions that focus exclusively on either app or web channels.
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles. The combination of responsibilities suggests the company values versatile marketers who can work across multiple channels rather than specialists in a single area.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for a User Acquisition Manager, not confirmed assignments.
ASSUMPTION: These questions are suggested based on the role type and common considerations for user acquisition positions. Candidates should adapt these to their specific interests and the flow of their interview.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.