🔹 Job Title: Sr. Demand Generation Manager
🔹 Company: Safeguard Global
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
As the Senior Demand Generation Manager at Safeguard Global, you'll join a high-performing marketing team to develop and execute strategic growth initiatives that drive measurable impact on awareness, consideration, acquisition, and conversion. This pivotal role requires close collaboration with senior stakeholders, cross-functional teams, and external agencies to deliver high-impact campaigns across multiple channels. You'll leverage strong analytical skills, agility, and a customer-focused mindset to support Safeguard Global's mission of helping companies hire, manage, and pay employees across 170+ countries.
ASSUMPTION: This role appears to be a key leadership position within the marketing department based on the "senior" title and the expectation to work with senior stakeholders.
✅ Develop and execute integrated B2B demand generation campaigns with precise metrics, goals, targeting, and tactics across multiple channels (SEM, SEO, email, social, events, content)
✅ Continuously monitor, test, and optimize growth programs to improve performance and deliver measurable results
✅ Collaborate cross-functionally with Sales, Product, and Marketing teams to ensure unified value proposition and alignment with business goals
✅ Present to and collaborate with senior leadership, providing insights, recommendations, and performance updates
✅ Manage external agencies and vendors to effectively execute campaigns aligned with brand and goals
✅ Leverage data analytics and customer insights to define target audiences, identify growth opportunities, and refine messaging
✅ Partner with Customer Marketing and Sales to implement lead scoring and nurture strategies that drive pipeline growth
✅ Provide regular performance reports, KPIs, and campaign analysis to key stakeholders
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8-10 years in demand generation/growth marketing, digital marketing, or performance marketing (B2B experience preferred)
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: The compensation package for senior demand generation roles in the US typically ranges from $110,000-$150,000 annually depending on location, company size, and specific experience, though Safeguard Global has not provided specific salary information.
Industry Position: Safeguard Global helps 1,500+ companies hire, manage, and pay employees in 170+ countries, positioning them as a global employment solutions provider.
Company Size: Over 2,000 employees worldwide ("Guardians")
Company Stage: Established global company with operations across the Americas, Europe, and Asia
ASSUMPTION: Based on their global presence and employee count, Safeguard Global appears to be a well-established company in the global employment services sector, possibly in the growth/expansion stage given their emphasis on "the future of work."
Career Level: Senior
Reporting Structure: Not explicitly stated, but likely reports to a Marketing Director or VP given the seniority
Team Size/Composition: Part of a "high-performing marketing team" with cross-functional collaboration
Growth Opportunities: Not explicitly stated, but the role involves significant strategic responsibility and senior stakeholder interaction, suggesting potential for leadership advancement
ASSUMPTION: Given the title and responsibilities, this appears to be a mid-to-upper-level management position that could lead to Director or VP-level marketing roles with demonstrated success.
Office Type: Remote-first with hybrid options ("Work in Any Way" philosophy)
Geographic Context: United States-based position, but part of a global company spanning Americas, Europe, and Asia
Work Schedule: Flexible scheduling that allows for personal activities while maintaining high work standards
Regional Considerations: While US-based, the role involves global collaboration, suggesting potential for cross-time zone meetings
ASSUMPTION: The emphasis on flexibility and remote work indicates a progressive approach to work arrangements, likely with core hours for team collaboration but significant autonomy in managing one's schedule.
Typical Process: For senior marketing roles, expect multiple interview rounds including initial screening, functional interviews with marketing leadership, cross-functional stakeholder discussions, and possibly a strategic presentation
Key Assessment Areas: Strategic thinking, campaign execution experience, analytical capabilities, stakeholder management, and ability to drive measurable results
Application Tips: Highlight specific campaigns you've led, including metrics and outcomes. Demonstrate your experience with marketing technology stack and data-driven decision making
ATS Keywords: demand generation, B2B marketing, marketing campaigns, SEO, SEM, lead nurturing, marketing analytics, digital marketing strategy, campaign optimization, marketing automation, Salesforce, Pardot, Google Analytics
ASSUMPTION: These insights are based on standard practices for senior marketing roles in global B2B companies and may vary for Safeguard Global specifically.
The position requires experience with:
ASSUMPTION: Additional tools commonly used in demand generation that might be relevant include HubSpot, Marketo, SEMrush, Ahrefs, SalesLoft, Outreach, and various content management systems, though these aren't explicitly mentioned in the job posting.
Company Values: The company describes employees as "Guardians" and emphasizes flexibility, global collaboration, and people-first philosophy. They promote a "Work In Any Way" approach focused on autonomy and flexibility.
Work Style: Fast-paced, results-driven, and collaborative, with an emphasis on autonomy and flexibility. The role requires agility and adaptability.
Self-Assessment:
ASSUMPTION: The emphasis on "Guardians" and international collaboration suggests a company culture that values both protection/security and global diversity, appropriate for an organization focusing on global employment solutions.
Based on the job description, potential challenges in this role might include:
ASSUMPTION: These challenges are inferred from the role description and common challenges in similar senior marketing positions; specific challenges may vary.
This Senior Demand Generation Manager role compares to similar positions as follows:
ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on Safeguard Global's specific organizational structure.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on typical responsibilities for senior demand generation managers in B2B contexts.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation based on specific interview context and previous discussions.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.