A

Senior Content Editor

Apollo.io
Full-time
Remote
Worldwide
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Content Editor

๐Ÿ”น Company: Apollo.io

๐Ÿ”น Location: United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Content Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Apollo.io is seeking a Senior Content Editor to join their content marketing team. This role will be responsible for creating high-ranking content for sales and marketing professionals, building a contributor program, and managing content strategy for Apollo's Magazine. The ideal candidate will be both a skilled editor and content strategist who can mentor writers while driving meaningful business results through content marketing initiatives.

ASSUMPTION: Based on the responsibilities and the requirement to report to the Director of Content Marketing, this appears to be a full-time role focused on content marketing, though the job type wasn't explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

โœ… Concept, create, and promote insights-driven, search-optimized articles

โœ… Edit all search content for clarity, substance, point of view, and tone of voice

โœ… Coordinate with SEO to prioritize content roadmap and create highly editorialized content

โœ… Coordinate with Director of Content and Content Marketing Manager on monthly editorial slate

โœ… Collaborate with growth and demand gen teams to optimize content conversion rates

โœ… Create a roster of columnists from customers, influencers, and internal thought leaders

โœ… Create an editorial board of sales experts and operationalize column-style series

โœ… Own and report on performance of Magazine content

โœ… Build out and manage a bench of freelance writers with help from the Director of Content


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 5-7+ years as a professional writer, editor, or content creator; 3+ years in marketing or content marketing; preferably 1-2 years in a high-growth startup environment

Skills:

  • Portfolio of extraordinary content created and deployed in-market
  • Experience creating content that ranks on page one
  • Track record of driving meaningful business results
  • Proficiency with Google Analytics, SEO tools, Salesforce, HubSpot, and other martech
  • Experience building content production workflows with customers/partners
  • Experience managing contractor and agency relationships

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Given Apollo.io's series D funding and valuation at $1.6 billion, compensation for this senior role would likely be competitive within the SaaS content marketing sector. Senior content roles at well-funded tech companies typically offer comprehensive benefits packages including health insurance, retirement plans, and potentially equity options, though none were explicitly mentioned.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally.

Company Size: Fast-growing SaaS company with substantial funding

Company Stage: Growth-stage startup valued at $1.6 billion, having raised approximately $250 million to date including a Series D round in 2023

ASSUMPTION: While the exact employee headcount isn't mentioned, the Series D funding and valuation of $1.6 billion suggest a substantial organization beyond early startup phase, likely with established departments and processes.


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Director of Content Marketing

Team Size/Composition: Works with a content marketing team including writers, marketers, video editors, creators, salespeople, and strategists

Growth Opportunities: Opportunity to build and manage a contributor program, editorial board, and freelance writer bench

ASSUMPTION: This appears to be a high-impact role with significant autonomy and leadership responsibilities within the content marketing function, potentially positioning the successful candidate for future Director-level opportunities.


๐ŸŒ Location & Work Environment

Office Type: Not specified

Geographic Context: United States-based role

Work Schedule: Not specified

Regional Considerations: Not specified

ASSUMPTION: The job listing only specifies United States as the location without mentioning remote/hybrid arrangements. Given trends in the tech industry, especially for content roles, there's a possibility this position might offer flexibility, but applicants should confirm the specific work arrangement during the application process.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior content roles, expect portfolio review, writing/editing assessments, and multiple interview rounds with marketing team members and cross-functional stakeholders

Key Assessment Areas: Editorial skills, SEO expertise, content strategy experience, ability to manage contributors, and track record of driving business results through content

Application Tips: Highlight measurable content performance metrics, showcase page-one ranking content examples, and demonstrate experience building content programs at scale

ATS Keywords: content marketing, SEO, editorial management, contributor program, content strategy, B2B content, search optimization

ASSUMPTION: These insights are based on standard practices for senior content roles at tech companies and the specific skills emphasized in the job description.


๐Ÿ› ๏ธ Tools & Technologies

Google Analytics, SEO tools, Salesforce, HubSpot, content management systems

ASSUMPTION: While not all tools were explicitly listed, proficiency with content management systems and project management tools would be standard expectations for this role based on the responsibilities described.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Take extreme ownership, move with focus and urgency, learn voraciously, collaboration ("all for one"), bold ideas and courageous action

Work Style: Fast-paced, collaborative, results-oriented, emphasis on autonomy and ownership

Self-Assessment: Consider whether you thrive in environments that value autonomy, accountability, and continuous learning. Are you comfortable taking ownership of content strategy and mentoring other writers?


โš ๏ธ Potential Challenges

This role encompasses both content creation and management of contributor networks, requiring strong self-management skills to balance production with program development. The expectation to deliver content that both ranks highly and drives business results requires navigating the sometimes competing demands of SEO and conversion optimization.

ASSUMPTION: Based on the breadth of responsibilities, this role may require significant time management skills and the ability to prioritize across multiple content initiatives simultaneously.


๐Ÿ“ˆ Similar Roles Comparison

This Senior Content Editor role differs from traditional editorial positions by combining strong editorial skills with marketing performance expectations. Unlike pure content strategists who may focus only on planning, or content creators who focus only on production, this role encompasses strategy, creation, optimization, and program management. Compared to similar roles in other companies, the emphasis on building a contributor network and editorial board indicates a focus on scaling content through external voices rather than solely internal production.

ASSUMPTION: This comparison is based on standard industry patterns for content marketing roles at growth-stage B2B SaaS companies.


๐Ÿ“ Sample Projects

  • Creating a contributor onboarding framework and editorial guidelines to ensure consistent quality across external contributors
  • Developing and implementing a content scoring system to evaluate performance against SEO and conversion goals
  • Auditing existing content and creating a refreshment strategy to improve rankings for high-value keywords
  • Designing and launching a monthly editorial calendar that aligns with both SEO objectives and sales enablement needs

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for similar roles in content marketing.


โ“ Key Questions to Ask During Interview

  1. How do you measure the success of content marketing at Apollo, and what metrics will this role be accountable for?
  2. What's the current state of the contributor program I would be building, and what resources will be available for its development?
  3. How does the content team collaborate with sales, product, and other departments to ensure content supports broader business goals?
  4. Can you describe the existing content production workflow and areas you believe need improvement?
  5. What are the biggest content marketing challenges Apollo is facing right now that you hope this role will help solve?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

1. Prepare your portfolio: Curate examples of your best content that has ranked well in search results and driven measurable business outcomes.

2. Tailor your resume: Highlight experience with SEO content creation, editorial management, and any experience building contributor networks or managing freelancers.

3. Research Apollo.io: Familiarize yourself with their products, target audience, and existing content to reference during interviews.

4. Develop a content vision: Be prepared to discuss how you would approach building a high-performing content program at Apollo, including ideas for the contributor network.

5. Connect with current employees: Reach out to Apollo team members on LinkedIn to learn more about the company culture and content marketing function.

6. Optimize your LinkedIn profile: Update it with relevant keywords from the job description to improve visibility to Apollo's recruiters.