Social Media Manager - US

🚀 Job Overview

As Social Media Manager at Insider, you'll own and execute the global social media strategy across 28+ countries for this B2B SaaS unicorn. You'll create engaging content, manage the company's online reputation, and work with executive leadership to leverage social channels for business growth. With over 100K LinkedIn followers and Insider's position as the #1 leader in MarTech, you'll play a pivotal role in maintaining the company's digital presence while driving engagement, web traffic, and follower growth.

ASSUMPTION: This role appears to be a senior individual contributor position based on the responsibilities listed and required experience, though specific reporting structure isn't explicitly stated.

📋 Key Responsibilities

• ✅ Research current benchmark trends and audience preferences
• ✅ Own and execute social media strategy aligned with business goals
• ✅ Set specific objectives and report on ROI and performance metrics
• ✅ Manage social media calendar across 28+ countries, including templated posts and special events
• ✅ Collaborate with executive and marketing leadership teams on projects
• ✅ Create and execute social media plans for company Co-Founders
• ✅ Work with cross-functional teams to deliver campaigns aligned with company objectives
• ✅ Generate, edit, publish, and share daily engaging content (text, photos, videos, news)
• ✅ Monitor social media's impact on SEO and web traffic
• ✅ Respond to follower queries and monitor engagement
• ✅ Oversee social media accounts' design elements
• ✅ Suggest and implement new features to develop brand awareness
• ✅ Stay current with social media trends, technologies, and tools
• ✅ Assist in creating digital, video, audio, and copy content

🎯 Required Qualifications

Education: Bachelor's degree in English, Communications, Marketing, or relevant field preferred (not mandatory)

Experience: 3+ years as a Social Media Manager in B2B, Tech, or SaaS companies

Skills:

• Social media strategy development
• Content creation and design execution
• Platform expertise (LinkedIn, Facebook, Twitter, Instagram)
• Exceptional copywriting
• Creative content production (text, image, video)
• SEO and Google Analytics knowledge
• Digital marketing understanding
• Excellent communication and analytical skills
• Ability to work under pressure
• Attention to detail
• Experience with Hubspot, Salesforce, and tools like Sprout Social
• Crisis management and reputation management experience

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As a unicorn-status SaaS company with significant funding, Insider likely offers competitive compensation for this role. Social Media Managers for enterprise B2B tech companies in the US typically earn between $75,000-$110,000 depending on location and experience level, with additional benefits likely including health insurance, retirement plans, and possible equity options.

🔍 Company Context

Industry Position: Insider is a unicorn-status B2B SaaS company and the #1 AI-native platform for Customer Experience and Marketing. They're recognized as a leader by Forrester Wave and IDC MarketScape, ranking in the top 1% of software companies worldwide according to G2.

Company Size: Operating across 27+ countries with 1200+ brand clients including Fortune 500 companies like Samsung, Coca-Cola, Nike, and IKEA.

Company Stage: Growth-stage unicorn that recently achieved $200M USD in Committed Annual Recurring Revenue (CARR) following their Series D funding round backed by investors including Sequoia Capital.

ASSUMPTION: Based on their global footprint, unicorn status, and significant client base, Insider likely has hundreds of employees across their 27+ country locations.

📊 Role Analysis

Career Level: Mid to Senior-level position given the scope of responsibilities and required experience

Reporting Structure: Likely reports to a Marketing Director or CMO, with significant interaction with Regional Marketing Teams, Marketing Leadership, and Executive Teams

Team Size/Composition: Not specified

Growth Opportunities: Potential paths include advancement to Director of Social Media, Digital Marketing Director, or specialized leadership in content strategy

ASSUMPTION: This role appears to be either standalone or leading a small team based on the ownership aspects mentioned. The global nature of the work suggests high visibility to executives and potential for significant career advancement.

🌍 Location & Work Environment

Office Type: Not explicitly specified

Geographic Context: Position is based in the United States, with responsibility for content across 28+ countries

Work Schedule: Position requires flexibility to work outside typical working hours to collaborate with global stakeholders across different time zones

Regional Considerations: Must be comfortable working with international teams and understanding cultural nuances across global markets

ASSUMPTION: Given the global nature of the role and requirement to work across time zones, this position likely offers some flexibility in work location, potentially being hybrid or remote with occasional in-office requirements for key meetings.

💼 Interview & Application Insights

Typical Process: B2B SaaS companies typically conduct an initial screening call, followed by a more in-depth interview with the hiring manager, a portfolio/case review, and final rounds with senior leadership

Key Assessment Areas: Social media strategy development, content creation abilities, analytical skills, crisis management experience, and cross-functional collaboration capabilities

Application Tips: Highlight measurable social media results from previous roles, experience with B2B technology marketing, and examples of successful campaigns across multiple platforms

ATS Keywords: Social media strategy, B2B marketing, SaaS, content creation, Sprout Social, LinkedIn marketing, Hubspot, social media analytics, SEO, cross-functional collaboration, global marketing

ASSUMPTION: These insights are based on standard industry practices for similar roles at B2B SaaS companies of Insider's size and stage.

🛠️ Tools & Technologies

• Social media management platforms (Sprout Social specifically mentioned)
• CRM tools (Hubspot, Salesforce)
• Content creation tools
• Analytics platforms (Google Analytics)
• SEO tools
• Media editing software

ASSUMPTION: Beyond the explicitly mentioned tools, proficiency with scheduling tools like Hootsuite, content creation platforms like Canva, and social listening tools would likely be valuable but aren't specifically required in the listing.

👔 Cultural Fit Considerations

Company Values: Progressive, socially conscious (demonstrated through CSR initiatives like 100projects, shecodes, sheleads, and shemarkables), innovative, and fast-moving

Work Style: Dynamic, fast-paced environment requiring flexibility, extreme ownership, and collaboration across multiple time zones and countries

Self-Assessment: Prospective applicants should consider their comfort with:

• Working across multiple time zones and outside standard hours
• Handling high-profile corporate social media presence
• Collaborating with senior executives
• Managing multiple stakeholders across global regions
• Working in a rapidly evolving, high-growth environment

ASSUMPTION: Based on the description of being fast-moving and agile, the company likely has a startup-like culture despite its size, with an emphasis on results and impact rather than rigid processes.

⚠️ Potential Challenges

• Managing social media presence across 28+ countries with different cultural contexts
• Working outside typical hours to accommodate global stakeholders
• Balancing urgent requests from executive leadership with planned content strategy
• Maintaining consistent brand voice across multiple platforms and regions
• Handling crisis management and reputation issues across global markets

ASSUMPTION: These challenges are inferred from the job responsibilities and global nature of the role, particularly the explicit mention of working outside typical hours and collaborating across time zones.

📈 Similar Roles Comparison

This Social Media Manager role differs from typical positions in several ways:

• Broader scope: Manages social presence across 28+ countries vs. typically single-market focus
• Executive collaboration: Works directly with company Co-Founders on their personal branding vs. typically focusing only on company channels
• B2B SaaS focus: Requires specific knowledge of B2B tech marketing vs. broader consumer social media management
• Global coordination: Needs to align with regional marketing teams vs. typically centralized marketing departments

ASSUMPTION: This comparison is based on typical industry patterns for social media roles in B2B technology companies.

📝 Sample Projects

• Developing a global content calendar that aligns with regional marketing initiatives while maintaining consistent brand messaging
• Creating and executing a thought leadership campaign featuring company Co-Founders across LinkedIn and other platforms
• Designing and implementing a cross-platform strategy for major product launches or company announcements
• Analyzing social media performance across regions and implementing optimizations to improve engagement metrics
• Creating crisis management protocols and response templates for potential reputation management issues

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description.

❓ Key Questions to Ask During Interview

1. How do you balance global brand consistency with regional relevance across the 28+ countries Insider operates in?
2. What are the key metrics and KPIs used to evaluate social media success at Insider?
3. Can you describe how the social media function collaborates with other marketing teams and executive leadership?
4. How does Insider's social media strategy differ across platforms to reach your B2B audience effectively?
5. What crisis management protocols are currently in place for social media, and how might they be enhanced?
6. How does the company approach work-life balance given the global nature of this role and the need to work across time zones?

ASSUMPTION: These questions are suggested based on the role description and may need adaptation for specific interviews.