O

SEO Growth Specialist

Octopus Energy Group
Full-time
On-site
London, City of, United Kingdom

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: SEO Growth Specialist

๐Ÿ”น Company: Octopus Energy Group

๐Ÿ”น Location: London, City of, United Kingdom

๐Ÿ”น Job Type: Not specified

๐Ÿ”น Category: ๐Ÿ” SEO & Content Marketing, ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Octopus Energy Group is seeking a junior to mid-weight SEO Growth Specialist to enhance their organic online presence. This role involves working collaboratively with digital marketers, content creators, developers, and wider marketing teams to optimize websites, improve search rankings, and drive customer acquisition for clean energy solutions. The ideal candidate will have a foundation in SEO, strong data analysis skills, and a passion for sustainable energy.

ASSUMPTION: Based on the job title and description, this appears to be a growth-focused role that emphasizes both technical SEO and strategic marketing to drive business expansion in the clean energy sector.


๐Ÿ“‹ Key Responsibilities

  • โœ… On-Page SEO: Optimize website content, metadata, and internal linking structures to improve rankings
  • โœ… Keyword Research: Identify high-value keywords and search trends to inform content strategy
  • โœ… Technical SEO: Assist with site audits, crawling, indexing, and Core Web Vitals improvements
  • โœ… Content Optimization: Collaborate with creative marketing team to ensure search-engine friendly and engaging content
  • โœ… Link Building: Identify link-building opportunities and manage outreach efforts
  • โœ… Competitor Analysis: Monitor industry trends, analyze competitors, and identify AI opportunities
  • โœ… SEO Reporting & Analytics: Use tools to track performance, measure impact, and report insights

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Some experience with SEO (agency or in-house) or strong foundational knowledge with personal projects

Skills:

  • Familiarity with SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog)
  • Basic understanding of HTML, CSS, and JavaScript
  • Data analysis and strategic implementation abilities
  • Strong writing and communication skills
  • Proactive problem-solving mindset
  • Passion for green energy and sustainability

Bonus Qualifications:

  • Experience with CMS platforms
  • Knowledge of Python, SQL, or Google Tag Manager
  • Understanding of local SEO for energy providers
  • Experience in digital PR or outreach

ASSUMPTION: Given the "junior to mid-weight" descriptor, the role appears to target professionals with 1-3 years of SEO experience, though specific years of experience aren't explicitly stated.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified (company states they discuss this during recruitment calls)

Benefits: Flexible benefits package (specific details not provided, but company mentions "perks you actually care about")

Industry Comparison: Not specified

ASSUMPTION: Based on the company's emphasis on flexibility and their statement about matching salary to experience, they likely offer competitive compensation for the London market. The mention of being voted as a best place to work suggests strong overall benefits and culture.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: One of the fastest-growing energy companies in the world, focused on clean/green energy

Company Size: Large enough to have specialized teams for digital marketing, content creation, and development

Company Stage: Growth-stage company expanding its market presence

ASSUMPTION: While specific company size isn't mentioned, Octopus Energy Group appears to be a well-established, growing organization in the renewable energy sector based on their description as "one of the fastest-growing energy companies in the world" and their mention of various specialized teams.


๐Ÿ“Š Role Analysis

Career Level: Junior to Mid-level

Reporting Structure: Not specified

Team Size/Composition: Not specified, but would work alongside digital marketers, content creators, developers, and wider marketing teams

Growth Opportunities: Company describes itself as fast-growing with emphasis on learning and growth

ASSUMPTION: Based on the collaborative nature described and the mention of multiple teams, this role likely sits within a cross-functional marketing structure. The emphasis on learning suggests good potential for advancement as skills develop.


๐ŸŒ Location & Work Environment

Office Type: Not specified

Geographic Context: London is a major global business hub with a significant tech and renewable energy sector presence

Work Schedule: Not specified

Regional Considerations: London offers excellent public transport but has a high cost of living. The UK has strong emphasis on renewable energy transition.

ASSUMPTION: While work arrangement (remote/hybrid/in-office) isn't explicitly stated, the emphasis on collaboration suggests at least some in-person work may be expected. London's status as Octopus Energy's headquarters may indicate this is an office-based or hybrid role.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Based on the listing, expect a call with a recruiter where salary will be discussed early in the process

Key Assessment Areas: SEO knowledge, data analysis skills, technical understanding, communication abilities, and passion for sustainability

Application Tips: Highlight specific SEO projects, measurable results from previous work, and demonstrate knowledge of the energy sector

ATS Keywords: SEO, organic growth, search rankings, keyword research, technical SEO, content optimization, link building, Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, HTML, CSS, JavaScript, clean energy, sustainability

ASSUMPTION: These insights are based on industry standards for SEO roles and specific mentions in the job description. The actual interview process may vary.


๐Ÿ› ๏ธ Tools & Technologies

  • Google Analytics
  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • HTML/CSS/JavaScript (basic understanding)
  • CMS platforms
  • Python, SQL, Google Tag Manager (advantageous but not required)

ASSUMPTION: While not explicitly mentioned, other common SEO tools like Moz, Ubersuggest, or keyword research tools might also be utilized in this role based on standard industry practices.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Sustainability, innovation, autonomy, fast-paced learning and decision-making

Work Style: Collaborative, autonomous, and focused on breaking new ground

Self-Assessment: Consider whether you:

  • Are passionate about clean energy and sustainability
  • Thrive in fast-paced, growing environments
  • Enjoy collaborative work across multiple teams
  • Are proactive and solution-oriented
  • Value autonomy and learning opportunities

ASSUMPTION: These cultural elements are inferred from the company's description of its culture as "unique" with emphasis on learning, deciding, and building quickly, and the explicit mention of working with autonomy.


โš ๏ธ Potential Challenges

The role involves working across multiple teams (digital marketers, content creators, developers, wider marketing) which may require strong coordination skills and the ability to balance competing priorities. Fast-growing companies often experience rapid change, requiring adaptability and comfort with evolving responsibilities. The breadth of SEO responsibilities (from technical to content to analytics) demands versatility and continuous learning.

ASSUMPTION: These potential challenges are inferred from the job description's breadth of responsibilities and the characterization of the company as fast-growing. Individual experiences may vary.


๐Ÿ“ˆ Similar Roles Comparison

This SEO Growth Specialist role appears more holistic than specialized SEO roles that focus exclusively on technical SEO or content SEO. Unlike pure analytics roles, this position combines data analysis with strategic implementation. The sustainability focus differentiates it from SEO roles in other industries. The emphasis on growth suggests more direct involvement in business outcomes than maintenance-focused SEO positions.

ASSUMPTION: This comparison is based on standard industry patterns for SEO and digital marketing roles.


๐Ÿ“ Sample Projects

  • Conducting a comprehensive technical SEO audit to identify and prioritize site improvements
  • Developing and implementing a keyword strategy for new clean energy service offerings
  • Creating an internal linking structure to improve site architecture and user experience
  • Analyzing competitor content to identify gaps and opportunities for new content creation
  • Building a monthly SEO performance dashboard to track key metrics and communicate ROI
  • Developing and executing a link-building campaign focused on sustainability partnerships

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and are not specifically mentioned in the job description.


โ“ Key Questions to Ask During Interview

  1. How does SEO integrate with the broader marketing strategy at Octopus Energy?
  2. What are the biggest SEO challenges you're currently facing as you expand in the clean energy market?
  3. How do you measure success for this role in the first 3-6 months?
  4. What opportunities exist for professional development and growth within the SEO team?
  5. How does Octopus Energy's commitment to sustainability influence its digital marketing approach?
  6. Could you share examples of successful SEO initiatives that have driven business growth for Octopus Energy?

ASSUMPTION: These questions are suggested based on the role type and company focus but may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Research Octopus Energy Group - Understand their market position, values, and recent initiatives in the clean energy space
  2. Prepare your application materials:
    • Tailor your resume to highlight relevant SEO experience and results
    • Include key terms from the job description in your resume and cover letter
    • Prepare concrete examples of SEO improvements you've implemented
    • Showcase any experience with the specific tools mentioned (Google Analytics, Ahrefs, etc.)
  3. Prepare for your initial recruiter call:
    • Research typical salary ranges for SEO specialists in London
    • Be ready to discuss your salary expectations when asked
    • Prepare questions about the team structure and day-to-day responsibilities
  4. Follow up appropriately after interviews
  5. If networking opportunities exist with current Octopus Energy employees, consider reaching out for insights