🔹 Job Title: Senior Content Specialist - Business - UK
🔹 Company: Wise
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Content Marketing / SEO
Wise is seeking a Senior Business Content Specialist to join their SEO Content team in the UK. This role will focus on creating and managing B2B content that drives organic growth and helps businesses discover Wise's international payment solutions. You'll own the performance of B2B content, identify growth opportunities based on data, and create content that resonates with business audiences, from small business owners to finance managers.
ASSUMPTION: The job category is assumed to be "Content Marketing / SEO" based on the role's responsibilities and team placement within Performance Marketing.
Education: Not specified
Experience: At least 2 years of experience in B2B content marketing
Skills:
ASSUMPTION: While B2B experience is mentioned as a plus but not essential, the role requires at least 2 years of experience in content marketing based on the job description's statement that "This role is ideal for someone with at least 2 years of experience in B2B content marketing."
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Benefits are derived from the statements about international collaboration, travel opportunities, and autonomy mentioned in the job description. Additional benefits common to Wise may be available but aren't listed in this specific job posting.
Industry Position: Wise is a global technology company that specializes in international money transfers and financial services. They're focused on making international payments easier and cheaper for individuals and businesses.
Company Size: Large fintech with global operations and multiple international offices
Company Stage: Established growth-stage company, described as "one of Europe's fastest growing and most successful startups"
ASSUMPTION: The company size is inferred from mentions of international teams and offices worldwide. The growth stage is inferred from the description as "one of Europe's fastest growing and most successful startups."
Career Level: Senior
Reporting Structure: Part of the UK SEO Content team within the Performance Marketing tribe
Team Size/Composition: Part of a "growing SEO Content team"
Growth Opportunities: Potential to make significant impact on B2B content strategy and collaborate across international teams
ASSUMPTION: The career level is clearly stated as "Senior" in the job title. Team composition is inferred from the mention of a "growing SEO Content team." Growth opportunities are assumed based on the company's growth trajectory and the autonomous nature of the role.
Office Type: In-office (London)
Geographic Context: London is a major global financial center and tech hub with a vibrant fintech ecosystem
Work Schedule: Not specified
Regional Considerations: London offers excellent connectivity to Europe and international markets, which aligns with Wise's global focus
ASSUMPTION: The office type is assumed to be in-office based on the specified London location and no mention of remote work options. Geographic context and regional considerations are based on London's known status as a financial and tech hub.
Typical Process: For content/SEO roles at tech companies, expect initial screening, skills assessment (possibly writing samples or SEO analysis), and interviews with team and stakeholders
Key Assessment Areas: SEO knowledge, content creation abilities, analytical skills, understanding of B2B audiences, autonomous working style
Application Tips: Highlight measurable content performance results, SEO expertise, and examples of successful B2B content you've created
ATS Keywords: SEO, content marketing, B2B content, keyword research, content optimization, performance marketing, analytics, Ahrefs, SEMRush, Google Analytics, Google Search Console
ASSUMPTION: These insights are based on industry standards for similar roles and companies, as specific interview details aren't provided in the job description.
ASSUMPTION: The first five tools are explicitly mentioned in the job description. Content Management Systems are assumed based on the publishing responsibilities mentioned in the role.
Company Values: Wise emphasizes transparency, user empowerment, data-driven decision making, autonomy, and diversity and inclusion
Work Style: Autonomous, self-motivated, analytical, detail-oriented, creative yet data-backed
Self-Assessment:
ASSUMPTION: Company values are inferred from statements throughout the job description, including "we're on a mission to empower our users to make smart financial decisions based on transparent information" and mentions of diversity, equity, and inclusion. Work style is inferred from statements about autonomy and self-sufficiency.
The role requires balancing creative content creation with analytical SEO performance measurement. You'll need to manage the entire content process independently while coordinating freelance writers. Understanding complex B2B financial needs and translating them into engaging content may be challenging, as is ensuring all content meets compliance and regulatory standards in the financial sector.
ASSUMPTION: These challenges are inferred from the comprehensive nature of the role's responsibilities, which span content creation, performance analysis, freelancer management, and financial services knowledge.
This role differs from typical Content Marketing roles by its heavy emphasis on SEO performance and data analysis. Unlike general B2B Content Marketers, this position specifically focuses on financial services for businesses. Compared to pure SEO Specialists, this role involves more content creation and less technical SEO. The senior level indicates more strategic input and autonomy than a Content Writer or Content Specialist position.
ASSUMPTION: This comparison is based on standard industry role definitions and how this particular role is described.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
ASSUMPTION: These questions are suggested based on the role type and the specific challenges and opportunities mentioned in the job description.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.