Growth Marketer
Tessl📌 Core Information
🔹 Job Title: Growth Marketer
🔹 Company: Tessl
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time or Contract
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the first Growth Marketer at Tessl, you'll be responsible for building and executing marketing strategies specifically designed to engage developers and technical audiences. You'll work closely with the Developer Relations team to drive awareness and engagement through various channels including the website, podcast, social media, and developer forums. This role offers a unique opportunity to shape the go-to-market strategy for an AI Native Development startup at Series A stage founded by Guy Podjarny (who previously founded Snyk).
📋 Key Responsibilities
✅ Develop and execute a comprehensive GTM strategy with both paid and organic approaches for content, events, and product
✅ Create recommendations for compelling content based on SEO and campaign data
✅ Collaborate with Developer Relations and Product teams on messaging and campaigns
✅ Build relationships with developer communities, influencers, and thought leaders
✅ Explore and implement new marketing tools and techniques for reaching technical audiences
✅ Optimize technical social content and organic outreach to increase awareness
✅ Use analytics tools to measure success and improve marketing performance
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in growth marketing to developers
Skills:
- Strong focus on GTM strategy development and execution
- Knowledge of developer personas, tools, and ecosystems
- Data-driven growth marketing strategy development
- Analytics and performance optimization
- Ability to discern between paid vs. organic GTM opportunities
- Social content optimization for technical audiences
- Ability to work independently in a startup environment
- Experience running experiments and iterating on feedback
Preferred Qualifications:
- Hands-on SEO experience
- Email marketing experience for technical developer audiences
- Experience hosting and promoting virtual/in-person events
- Previous startup experience or building marketing functions from scratch
💰 Compensation & Benefits
Salary Range: "Competitive salary commensurate with experience and skills"
Benefits:
- Comprehensive health insurance (extends to partners and dependents)
- Hybrid work environment with office near King's Cross station
- Regular team socials (lunches, drinks, etc.)
- Dog-friendly workplace
Industry Comparison: Not specified
ASSUMPTION: Growth marketing roles in London tech startups typically command competitive salaries, especially for senior roles with 5+ years of experience. The comprehensive benefits package suggests the company values work-life balance and employee wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Tessl is an AI Native Development startup reimagining software creation processes
Company Size: Early-stage startup
Company Stage: Series A funded
ASSUMPTION: As a Series A startup, Tessl likely has a relatively small team but substantial funding to drive growth. The founder's previous success with Snyk (a developer-first security company) suggests strong leadership and industry connections in the developer tools space.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to Simon Maple, Head of Developer Relations
Team Size/Composition: First Growth Marketer, will work with Developer Relations, AI Engineering, and Design teams
Growth Opportunities: High autonomy and opportunity to build marketing function from the ground up
ASSUMPTION: As the first Growth Marketer, this role likely offers significant opportunity to shape strategy, build processes, and potentially grow into a leadership position as the company expands its marketing team in the future.
🌍 Location & Work Environment
Office Type: Hybrid (in-office Monday, Tuesday, and Thursday)
Geographic Context: London is a major tech hub with a thriving startup ecosystem, particularly around King's Cross area
Work Schedule: Not explicitly specified, likely standard business hours with flexibility
Regional Considerations: London offers excellent public transportation and a diverse tech community
ASSUMPTION: The hybrid work model suggests the company values in-person collaboration while still offering some flexibility. The office location near King's Cross provides excellent transportation links across London and to other parts of the UK/Europe.
💼 Interview & Application Insights
Typical Process: The company clearly outlines their 6-step process:
- Intro call with Petra, People Lead
- Zoom call with hiring manager (Simon, Head of Developer Relations)
- Zoom call with a Tessl leader in Developer Relations
- Take-home exercise to design a growth marketing strategy
- On-site presentation of your exercise to Tessl team members
- 45-minute company fit interview with Guy (founder and CEO)
Key Assessment Areas: Strategic thinking, technical marketing expertise, understanding of developer audiences, data-driven approach, presentation skills
Application Tips: Highlight experience marketing to developer communities, showcase measurable results from previous campaigns, demonstrate understanding of technical audiences
ATS Keywords: Growth marketing, GTM strategy, developer marketing, technical marketing, SEO, analytics, content optimization, community engagement, startup experience
🛠️ Tools & Technologies
While specific tools aren't mentioned, professionals in this role typically use:
- Analytics platforms (Google Analytics, Mixpanel, etc.)
- SEO tools (Ahrefs, SEMrush, etc.)
- Social media management platforms
- Content management systems
- Email marketing platforms
- Marketing automation tools
ASSUMPTION: These tools represent industry-standard technologies for growth marketing roles but aren't explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Innovation, inclusion, and collaborative work environment
Work Style: Autonomous, experimental, fast-paced, data-driven
Self-Assessment:
- Are you comfortable working in an early-stage startup environment?
- Do you enjoy having high autonomy and responsibility?
- Are you passionate about technical marketing to developer audiences?
- Do you thrive in a fast-paced, experimental environment?
ASSUMPTION: The company culture emphasis on diversity and inclusion is inferred from their statement: "We care deeply about the warm, inclusive environment we're building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech."
⚠️ Potential Challenges
Potential candidates should consider:
- Being the first Growth Marketer means building processes and strategies from scratch
- Working in a Series A startup typically involves rapid change and evolving priorities
- Marketing to developers requires specialized knowledge and approach
- The role requires balancing strategic thinking with hands-on execution
- Expectation to deliver measurable impact in a competitive space
ASSUMPTION: These challenges are common in similar roles at early-stage startups and are inferred from the role description and company stage, not definitive claims.
📈 Similar Roles Comparison
This role combines elements of:
- Developer Marketing Manager: Similar focus on technical audiences but with broader growth responsibilities
- Growth Marketing Lead: Similar growth focus but with specific developer community emphasis
- Technical Marketing Manager: Similar technical knowledge requirements but with stronger growth metrics focus
ASSUMPTION: This comparison is based on standard industry patterns for technical marketing roles.
📝 Sample Projects
In this role, you might work on:
- Creating a cross-channel strategy to promote Tessl's podcast to developer communities
- Analyzing engagement metrics to optimize content performance on technical platforms
- Developing a targeted campaign to grow awareness in specific developer segments
- Building relationships with influential developer advocates to expand reach
- Establishing SEO best practices for technical content to improve organic discovery
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and company focus.
❓ Key Questions to Ask During Interview
- How do you currently measure success for marketing initiatives targeting developers?
- What are the biggest challenges in reaching your target developer audience?
- How does marketing collaborate with the Developer Relations and Product teams?
- What are the near-term vs. long-term goals for Tessl's marketing function?
- How would you describe the company's approach to experimentation and failure?
- What resources will be available for implementing the marketing strategy?
ASSUMPTION: These questions are suggested based on the typical concerns for a growth marketing role and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in this opportunity:
- Prepare your application: Tailor your resume to highlight developer marketing experience, quantifiable results, and technical audience engagement
- Research Tessl: Review the company's content mentioned in the listing (podcast, blog posts about AI Native Development)
- Prepare for the take-home exercise: Consider how you would approach growth marketing for technical content
- Optimize your LinkedIn profile: Ensure it reflects your experience with technical marketing and developer audiences
- Practice presenting your ideas: The interview process includes presenting your take-home exercise
- Consider your questions: Prepare thoughtful questions that demonstrate your understanding of growth marketing in the developer tools space
For ATS optimization, ensure your resume includes key terms like: growth marketing, developer marketing, GTM strategy, technical audience engagement, SEO, content optimization, community building, and analytics.