SEO Manager
UpSlide📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: UpSlide
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
📌 Essential Job Details
🚀 Job Overview
As the SEO Manager at UpSlide, you'll lead the development and implementation of comprehensive SEO strategies to establish UpSlide as the must-have productivity solution for financial and professional services. Working within a global marketing team, you'll create high-quality SEO content, optimize existing materials, and drive organic growth across multiple regions. This role combines strategic thinking with hands-on execution to enhance UpSlide's digital presence and contribute to the company's continued market expansion.
ASSUMPTION: Based on the detailed responsibilities and the focus on SEO strategy development, this appears to be a mid to senior-level position with both strategic and tactical execution components.
📋 Key Responsibilities
✅ Develop and execute comprehensive SEO and GEO strategies aligned with UpSlide's growth goals
✅ Conduct keyword research and implement on-page and technical SEO optimizations
✅ Execute backlink building initiatives to improve domain authority
✅ Create new, high-impact content (blogs, landing pages) based on search intent and keyword opportunities
✅ Refresh and optimize existing website content for improved search performance
✅ Monitor keyword rankings and site health to track SEO success
✅ Collaborate with local marketers and PPC specialists for cross-channel optimization
✅ Stay current with and adapt to the latest SEO and GEO trends, including optimizing for LLMs like Copilot, Gemini, and ChatGPT
✅ Work cross-functionally with Content, Product, and Sales teams to achieve shared goals
🎯 Required Qualifications
Education: Not specified
Experience: Hands-on SEO experience required; B2B SaaS or tech industry experience preferred
Skills:
- Excellent writing abilities with error-free, storytelling copy in UpSlide's tone of voice
- Deep knowledge of SEO best practices, keyword research, and SEO tools (Ahrefs, SEMrush)
- Data analysis skills to measure SEO success and content performance
- Strategic thinking and strong organizational skills
- Ability to prioritize tasks effectively and manage multiple projects simultaneously
- Collaborative approach with strong communication skills
- Proactive mindset and adaptability to algorithm changes
Preferred Skills:
- Basic knowledge of HTML/CSS and web development principles
- Experience with Google Analytics, Google Search Console, Elementor, WordPress
- Proven success in SEO content strategy that improves organic traffic and conversion rates
ASSUMPTION: While no specific degree is mentioned, the technical nature and strategic level of this role likely requires a bachelor's degree in Marketing, Communications, Digital Media, or a related field. However, the company appears to value relevant experience and skills over formal education requirements.
💰 Compensation & Benefits
Salary Range: Described as "Competitive package"
Benefits:
- Hybrid work model (2-3 days/week in office)
- €500 work-from-home equipment budget
- £45 monthly wellness package for physical and mental wellness activities
- Flexible working hours
- Generous parental leave (14 weeks fully paid for birthing parent, 4 weeks for non-birthing parent)
- 25 days of holiday plus public holidays & additional half-day per year of service (up to 5 extra days)
- Pension contributions (with matched contributions up to 5% after one year)
- Optional Vitality health insurance plan
- Professional development training
- Company events and team activities
Industry Comparison: The benefits package is comprehensive and competitive for the London tech sector, with particularly strong parental leave policies, flexible work arrangements, and wellness focus that exceed standard market offerings.
ASSUMPTION: While no specific salary range is provided, digital marketing professionals in London with SEO expertise typically earn between £45,000-£65,000 depending on experience level. Given UpSlide's position as a growing B2B SaaS company and the senior nature of this role, compensation is likely in the upper portion of this range.
📌 Applicant Insights
🔍 Company Context
Industry Position: UpSlide is described as "the number one productivity solution provider for financial services," offering software that enhances Microsoft Office applications (PowerPoint, Word, Excel, and Power BI) for major clients including Citi, KPMG, and BNP Paribas.
Company Size: 160+ employees across five international offices
Company Stage: Growth-stage, self-funded SaaS company that has been doubling in size every two years for the past decade
Certifications: B Corp certified since 2022, with strong commitments to employees, community, clients, suppliers, and the environment
Recognition: Ranked #1 best place to work in 2019 and #1 best place to work in 2020 in the "best company for remote work" category
ASSUMPTION: Based on the growth trajectory and global presence, UpSlide appears to be a successful scale-up company transitioning from startup to established enterprise, with a strong focus on sustainable growth and corporate responsibility.
📊 Role Analysis
Career Level: Mid to Senior level position based on autonomy and strategic responsibilities
Reporting Structure: You will work closely with Simone (Head of Marketing), Chloe (Content Director), and Giorgia (Head of Growth, returning from maternity leave in June)
Team Size/Composition: Part of the Global Marketing team with members across London, Paris, and New York, working alongside experts in content, design, demand generation, and product
Growth Opportunities: Clear progression path with 3-month, 6-month, and 9-month goals leading to full ownership of SEO strategy, suggesting opportunity for advancement as the company continues its growth trajectory
ASSUMPTION: This role likely reports directly to the Content Director with dotted-line relationships to the Head of Marketing and Head of Growth, based on the stated relationships and the nature of SEO work being closely tied to content strategy.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days per week in office, rest remote)
Office Location: An eighth-floor corner office near Liverpool Street in London with common areas, meeting rooms, balcony views, bike storage, showers, and refreshments
Geographic Context: London is a major global financial center, making it strategically important for UpSlide's focus on financial services clients. Liverpool Street is in the City of London financial district, offering excellent transport connections.
Work Schedule: Flexible working hours with strong emphasis on work-life balance
Regional Considerations: The role involves collaboration with a globally distributed team across multiple time zones (London, Paris, New York), so some flexibility with meeting times may be required despite the primary location being London.
ASSUMPTION: While the role is based in London, the company's hybrid policy and global team suggest some flexibility in working arrangements, potentially accommodating candidates who live within commuting distance rather than requiring central London residence.
💼 Interview & Application Insights
Typical Process: The company outlines a 4-stage interview process:
- Initial screening interview
- 30-minute video call with Tariq, Content Manager
- Case study task (1-2 hours to complete, submit 48 hours before final interview)
- In-person interview with Chloe (Content Director) and Simone (Head of Marketing)
- 20-minute video call with Julien, CEO
- Reference check
The stated average process duration is 3 weeks.
Key Assessment Areas: Based on the job description, candidates will likely be evaluated on:
- Technical SEO knowledge and practical experience
- Writing skills and ability to create content in UpSlide's tone of voice
- Strategic thinking and analytical capabilities
- Cultural fit with company values (excellence, trust, happiness at work)
- Collaborative approach and communication skills
Application Tips:
- Emphasize measurable SEO results you've achieved in previous roles
- Showcase writing samples that demonstrate your ability to create engaging, accurate content
- Highlight experience with the specific tools mentioned (Ahrefs, Google Search Console, GA4, etc.)
- Prepare to discuss how you would approach the 3, 6, and 9-month goals outlined in the job description
- Research UpSlide's products and target market (financial services) thoroughly
ATS Keywords: SEO Manager, SEO strategy, keyword research, on-page SEO, technical SEO, backlink building, content optimization, Ahrefs, Google Search Console, GA4, Screaming Frog, WordPress, Elementor, B2B SaaS, financial services, data analysis, content creation
ASSUMPTION: The case study will likely involve analyzing UpSlide's current SEO performance and proposing strategic recommendations, so candidates should familiarize themselves with the company's online presence, keyword rankings, and content approach before the interview process.
🛠️ Tools & Technologies
The listing explicitly mentions these tools that you'll use daily:
- Ahrefs (SEO research and analysis)
- Google Search Console (performance monitoring)
- GA4 (Google Analytics 4 for tracking and analysis)
- Screaming Frog (technical SEO auditing)
- WordPress/Elementor (content management and page building)
ASSUMPTION: Beyond the listed tools, SEO professionals typically also use additional platforms like Google Keyword Planner, SEMrush, Moz, Yoast SEO, and various reporting tools. Familiarity with Excel for data analysis would also be beneficial though not explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: The listing explicitly highlights three core values:
- Excellence: Attention to detail and high-quality deliverables
- Trust: Passion, commitment, and autonomous work
- Happiness at work: Positive outlook and enthusiasm shared with colleagues and clients
Work Style: The team is described as "hard-working" and "supportive" with an emphasis on collaboration despite geographic distribution. The company maintains connection through weekly virtual meetings and annual in-person marketing workshops.
Self-Assessment Questions:
- Do you thrive in a hybrid work environment that balances autonomy with collaboration?
- Are you comfortable working with international team members across different time zones?
- Do you have a detail-oriented approach while still maintaining a big-picture strategy?
- Do you enjoy a positive, enthusiastic work culture?
- Are you aligned with the company's B Corp values and commitment to positive impact?
ASSUMPTION: The emphasis on B Corp certification and "happiness at work" suggests a company culture that values work-life balance and ethical business practices, beyond just professional achievement.
⚠️ Potential Challenges
- Global Coordination: Working with team members across multiple time zones (London, Paris, New York) may require flexibility with meeting times and communication approaches
- Diverse Stakeholders: Collaborating with multiple departments (Content, Product, Sales) and developers will require strong communication skills and the ability to explain technical SEO concepts to non-specialists
- Evolving Search Landscape: The explicit mention of optimizing for LLMs (Copilot, Gemini, ChatGPT) indicates a need to stay current with rapidly changing search technologies beyond traditional SEO
- Independent Execution: The progression to "fully own the creation and delivery of our SEO strategy" within 9 months suggests a need for self-direction and proactive leadership
ASSUMPTION: While not explicitly stated, the role's broad scope and ownership likely requires balancing strategic initiatives with day-to-day tactical execution, which can be challenging for specialists who strongly prefer one aspect over the other.
📈 Similar Roles Comparison
This SEO Manager role at UpSlide differs from typical SEO positions in several ways:
- Strategic Ownership: Many SEO roles focus exclusively on technical implementation or content creation, while this position encompasses the entire SEO strategy with substantial autonomy
- Content Creation: Unlike SEO roles that focus solely on optimization, this position includes hands-on content development, requiring strong writing skills
- B2B SaaS Focus: SEO for specialized B2B software targeting financial services requires different approaches than B2C or general business SEO
- International Scope: The global nature of UpSlide means considering SEO strategies across multiple regions rather than a single market
- Emerging Technologies: The explicit focus on optimizing for AI and LLMs represents a forward-thinking approach compared to traditional SEO roles
ASSUMPTION: This role combines elements typically split between SEO Manager, Content Strategist, and Digital Marketing Manager positions, offering broader experience but potentially requiring more diverse skills than specialist SEO roles.
📝 Sample Projects
Based on the responsibilities outlined, someone in this role might work on projects such as:
- Conducting a comprehensive SEO audit of UpSlide's website and implementing technical improvements to enhance crawlability and indexation
- Developing a keyword strategy focused on financial services productivity terms, with pillar and cluster content mapped to the buyer journey
- Creating and optimizing landing pages targeting specific financial industry use cases for UpSlide's software
- Refreshing existing blog content to improve relevance for current search algorithms and emerging AI search tools
- Building a geographic SEO strategy to improve rankings in key markets across the UK, US, Europe, and Asia
- Developing an outreach strategy to improve backlink profiles from relevant financial industry publications and resources
- Creating a measurement framework to track SEO performance against business objectives and demonstrate ROI
ASSUMPTION: These projects are based on typical SEO initiatives aligned with the stated responsibilities but would be tailored to UpSlide's specific business objectives and current SEO maturity.
❓ Key Questions to Ask During Interview
- "How would you describe the current state of UpSlide's SEO performance, and what do you see as the biggest opportunities for improvement?"
- "How does SEO integrate with your broader marketing strategy, particularly demand generation and content marketing efforts?"
- "What metrics and KPIs will be used to evaluate success in this role, both in the short-term and long-term?"
- "How does UpSlide approach the balance between creating content for search engines and maintaining the brand's voice and quality standards?"
- "What resources and support will be available for implementing technical SEO recommendations that might require developer involvement?"
- "How has UpSlide's B Corp certification influenced your marketing approach and content strategy?"
ASSUMPTION: These questions are designed to help candidates understand the role's scope and challenges while demonstrating strategic thinking and SEO expertise.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research UpSlide thoroughly: Visit their website, review their blog content, and understand their product offering for financial services. Note their tone of voice and content approach.
- Optimize your resume: Highlight relevant SEO experience, content creation, and tool expertise. Include specific metrics showing the impact of your previous SEO initiatives.
- Prepare a portfolio: Collect examples of SEO strategies you've implemented and content you've created, especially if relevant to B2B software or financial services.
- Tailor your application: Reference UpSlide's values (excellence, trust, happiness) and B Corp commitment in your cover letter, explaining how your approach aligns with their culture.
- Prepare for the case study: Review common SEO audit frameworks and be ready to analyze a website's performance with actionable recommendations.
- Connect with current employees: Research team members on LinkedIn to understand their backgrounds and potential insights about the company culture.
For ATS optimization, ensure your resume includes key terms like "SEO strategy," "content optimization," "keyword research," "technical SEO," "Ahrefs," "Google Search Console," "GA4," "WordPress," and "B2B marketing" to improve visibility to UpSlide's applicant tracking system.