About the Role:
As a Manager/ Senior Associate - SEO you will be responsible for aiding in implementing effective SEO strategies to improve a website's organic visibility and ranking. The role involves conducting keyword research, optimizing on-page elements, analyzing site performance, and executing link-building.
What will you do:
- Strong understanding of keyword analysis and identifying right search intent for relevant keywords
- Create comprehensive content briefs for internal SEO writers and the content marketing team at CleverTap.
- Identify and capitalize on content creation opportunities to enhance website visibility.
- Address and resolve historical content duplication issues to improve search rankings.
- Optimize new content upon receipt from writers and assist with WordPress publication.
- Conduct technical SEO audits to identify pain points, suggest enhancements, and drive solutions.
- Work closely with content marketing and website development teams to communicate requirements and execute tasks
- Track SEO performance, analyzing the impact of published content and overall organic search metrics.
- Proactively identify and address content backlogs and unresolved SEO issues.
- Stay up to date with SEO trends, Google algorithm updates, and global best practices through case studies.
What we are looking for:
Must have:
Experience:
- 4-5 years of core SEO experience, either in an agency or in-house.
- Strong grasp of keyword analysis, identifying the right search intent, and optimizing for relevant keywords.
- Proficiency in industry-leading SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Trends.
- Understanding of off-page SEO, including backlinks, outreach, and link-building strategies.
Technical & On-Page SEO Skills
- In-depth knowledge of on-page SEO, from meta-tags, content optimization, and internal linking to image optimization.
- Strong understanding of technical SEO, including crawlability, XML sitemaps, redirects, indexation, content duplication, website performance, schema markup, and more.
- Experience with Google Search Console, analyzing its metrics and identifying areas for improvement.
- Familiarity with GA4, navigating dashboards, and extracting key insights to assess SEO performance.
Good to have:
- WordPress publication experience and knowhow of how to navigate the CMS
Measures of Success:
- Steady growth in organic traffic, driven by data-backed strategies and continuous optimization
- High-quality content optimization, ensuring every page is primed for search visibility and user engagement
- Consistent content optimization output, balancing speed and effectiveness to scale impact
- Proactive technical SEO improvements, resolving site issues to enhance performance, indexing, and search rankings
Who will you report to: Senior Manager - Digital Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high-growth mobile technology space
- Innovate at scale, with learning opportunities
About CleverTap:
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers.
Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!