🔹 Job Title: Senior Regional Marketing Specialist, AMS (Southeast)
🔹 Company: Darktrace
🔹 Location: New York, United States (with flexibility for Boston, D.C., Miami or Atlanta)
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing
As a Senior Specialist in Regional Marketing for the Americas, you'll drive Darktrace's go-to-market strategy across the Southeast region. You'll be responsible for executing localized campaigns, managing events, and collaborating with sales teams to generate pipeline and customer engagement in the cybersecurity AI space. This role combines strategic planning with hands-on execution to deliver measurable marketing results aligned with global objectives.
ASSUMPTION: This role is mid-to-senior level based on the title and required experience. The focus appears to be primarily on the Southeast region of the United States based on the title and preferred locations.
✅ Develop and manage regional go-to-market strategies aligned with global marketing plans
✅ Execute localized campaigns and targeted programs that follow the customer journey
✅ Plan and deliver virtual and in-person events to build brand awareness and drive customer education
✅ Coordinate third-party industry events and maintain a regional event calendar
✅ Implement regional channel and strategic alliance marketing initiatives
✅ Build collaborative relationships with go-to-market leaders and stakeholders
✅ Manage operational systems, processes, and budget
✅ Report performance metrics and KPIs at weekly, monthly, quarterly, and annual intervals
Education: Bachelor's degree in business, technology, marketing, or related field preferred (or equivalent work experience)
Experience: 2-4 years combined marketing experience, preferably in demand generation and/or field and partner marketing
Skills:
Salary Range: $80,000 - $95,000 USD
Benefits:
Industry Comparison: The salary range is competitive for regional marketing specialist roles in major East Coast cities, particularly in the technology sector. The comprehensive benefits package enhances the total compensation value.
ASSUMPTION: While the salary appears competitive, specific market rate comparisons would require additional data on the cybersecurity industry and regional variations between the listed potential locations.
Industry Position: Darktrace is a global leader in cybersecurity AI with pioneering technology backed by over 200 patents and pending applications. Founded in 2013, the company has established itself as an innovator in proactive, AI-native security solutions.
Company Size: Over 2,500 employees globally
Company Stage: Established growth-stage technology company with global presence
Career Level: Senior specialist (mid-career to senior)
Reporting Structure: Likely reports to a Director of Regional Marketing or VP of Marketing
Team Size/Composition: Part of the Global Growth Marketing team
Growth Opportunities: Potential career progression into marketing leadership roles, specialized marketing strategy positions, or broader regional marketing management
ASSUMPTION: The reporting structure is inferred based on typical marketing organizational hierarchies. The role appears to be within a larger marketing organization with specialized teams focusing on different regions.
Office Type: Hybrid (based on the #LI-Hybrid tag in the listing)
Geographic Context: The role can be based in major East Coast business centers (New York, Boston, D.C., Miami, or Atlanta), which are all significant technology and business hubs with varying costs of living
Work Schedule: Standard full-time schedule with flexibility for travel (up to 30%)
Regional Considerations: This role covers the Southeast United States, requiring awareness of regional business cultures and market dynamics across different states
ASSUMPTION: The hybrid work arrangement is confirmed by the listing tag, though specific in-office requirements are not detailed.
Typical Process: Initial screening call with HR or recruiting, followed by interviews with the marketing leadership team, possible presentation of marketing campaign ideas or portfolio review, and final interviews with key stakeholders
Key Assessment Areas:
Application Tips: Highlight specific regional marketing campaigns you've executed, quantifiable results achieved, event management experience, and collaboration with sales teams
ATS Keywords: regional marketing, field marketing, demand generation, event management, pipeline generation, B2B marketing, cybersecurity marketing, go-to-market strategy, campaign execution, marketing analytics
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in technology companies and are not specifically outlined in the job description.
Marketing automation platforms, CRM systems (likely Salesforce), event management software, analytics and reporting tools, project management software, content management systems, and digital marketing platforms
ASSUMPTION: While not explicitly mentioned, these tools are industry-standard for regional marketing roles in technology companies. Proficiency with these systems would likely be expected for successful performance.
Company Values: Innovation, collaboration, proactive approaches, and continuous learning appear to be valued based on the company description and role requirements
Work Style: Collaborative team environment with a balance of strategic thinking and hands-on execution. The role requires building relationships across functions while delivering measurable results
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from the company description, role responsibilities, and typical expectations for a marketing role in a global technology company.
This role may involve navigating between global marketing directives and regional market needs, requiring skillful stakeholder management. The 30% travel requirement could impact work-life balance. Managing events and campaigns across multiple locations while delivering measurable results may present workload challenges. Additionally, the role appears to cover a broad geographic territory which may require understanding diverse regional business cultures.
ASSUMPTION: These challenges are common to regional marketing roles in global organizations and are inferred from the described responsibilities rather than explicitly stated.
This position is similar to Field Marketing Manager or Regional Marketing Manager roles at other technology companies, though the "specialist" title may indicate a focus on execution rather than people management. Compared to pure demand generation roles, this position has a broader scope including events, partner marketing, and regional strategy. Unlike centralized marketing roles, this position requires deep regional market knowledge and direct collaboration with field sales teams.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in technology companies.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and are typical for regional marketing roles in cybersecurity companies.
ASSUMPTION: These questions are suggested based on the typical concerns for a regional marketing role and may need adaptation for specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.