Field Marketing Manager

🚀 Job Overview

As the Field Marketing Manager for Japan, you will drive demand generation and pipeline acceleration through integrated marketing campaigns, digital programs, and events. You'll work closely with the sales team and marketing functions to develop strategies that deliver measurable business impact in the Japanese market. This role requires a data-driven approach to B2B technology marketing and the ability to manage multiple projects under pressure.

ASSUMPTION: Based on the description, this appears to be a senior individual contributor role with significant autonomy in the Japanese market, though reporting relationships aren't explicitly stated.

📋 Key Responsibilities

Demand Generation & Pipeline Acceleration

✅ Design and execute multi-channel marketing campaigns (events, digital, social media, ABM, and telemarketing)

✅ Own end-to-end event strategy including industry conferences, trade shows, partner events, and customer roundtables

✅ Drive digital marketing initiatives (SEO, SEM, paid media, email marketing, social campaigns)

✅ Leverage marketing automation and CRM tools to track and optimize campaign effectiveness

Sales Alignment & Stakeholder Collaboration

✅ Partner with Japan Sales team to develop tailored marketing programs supporting revenue goals

✅ Collaborate with global and regional marketing teams on local execution

✅ Develop account-based marketing strategies for key enterprise accounts

✅ Create channel marketing programs for mid-market accounts

✅ Focus on high-quality opportunities that convert to sales

Market Insights & Performance Analysis

✅ Conduct market research and competitive analysis

✅ Track, analyze, and report marketing performance metrics

✅ Manage budget allocation and ROI analysis

🎯 Required Qualifications

Education: Not specified

Experience: 7-8 years of experience in B2B marketing within the technology sector

Skills:

• Language: Bilingual proficiency in Japanese and English (spoken and written)
• Proven experience in demand generation across digital, events, telemarketing, and ABM
• Track record of managing end-to-end field marketing campaigns
• Ability to work under pressure in a fast-paced environment
• Excellent communication and cross-functional collaboration skills
• Experience with marketing automation and CRM tools (Marketo, Salesforce)
• Strong analytical mindset

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, Communications or related field is likely expected for this senior marketing position.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: 5 days of volunteer time off (VTO)

Industry Comparison: Not specified

ASSUMPTION: As a senior marketing position with 7-8 years of experience requirement at a global technology company in Tokyo, this role likely offers competitive compensation relative to the Japanese technology sector, potentially including performance bonuses tied to pipeline and revenue goals, but specific details are not provided in the listing.

🔍 Company Context

Industry Position: Tanium is a recognized leader in Automated Endpoint Management (AEM), providing cybersecurity and IT operations solutions to Fortune 100 companies, government agencies, and large enterprises.

Company Size: Large enterprise with global reach

Company Stage: Established technology company with consistent recognition (Forbes Cloud 100 list for nine consecutive years, Fortune 100 Best Companies to Work For)

ASSUMPTION: While specific employee count isn't mentioned, Tanium appears to be a well-established technology company given its customer base of Fortune 100 companies and government agencies, and its consistent recognition on prestigious industry lists.

📊 Role Analysis

Career Level: Senior individual contributor

Reporting Structure: Not specified, likely reports to a regional marketing director

Team Size/Composition: Not specified

Growth Opportunities: Potential for advancement into regional marketing leadership or specialized marketing roles

ASSUMPTION: This role likely reports to a regional marketing leader for Asia Pacific or directly to a global field marketing leader. The position appears to be a senior individual contributor role that could lead to advancement into marketing leadership positions.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office per week)

Geographic Context: Tokyo is Japan's business and technology hub with a high concentration of global technology companies

Work Schedule: Standard full-time business hours with flexibility for event management

Regional Considerations: Working in the Japanese market requires cultural sensitivity, understanding of local business practices, and appreciation for relationship-building in Japanese business culture

ASSUMPTION: Given the Japanese business culture and the 3-day office requirement, this role likely demands physical presence for relationship-building with local stakeholders while allowing remote work for individual tasks and global collaboration.

💼 Interview & Application Insights

Typical Process: Initial screening, marketing-specific interview focusing on campaign experience, stakeholder management discussion, and possibly a presentation of past marketing campaigns or case studies

Key Assessment Areas: Bilingual communication skills, marketing campaign results, ability to work with sales teams, analytical capabilities, cultural fit

Application Tips: Highlight measurable marketing results, experience with enterprise technology solutions, and examples of successful collaboration with sales teams in the Japanese market

ATS Keywords: Field marketing, demand generation, pipeline acceleration, ABM, Marketo, Salesforce, B2B marketing, cybersecurity, bilingual Japanese English, event management, digital marketing

ASSUMPTION: These insights are based on standard practices for senior marketing roles in global technology companies operating in Japan.

🛠️ Tools & Technologies

Marketing automation platforms (specifically Marketo), CRM (specifically Salesforce), digital marketing tools, social media management platforms, event management software, SEO/SEM tools, analytics and reporting tools, ABM platforms

ASSUMPTION: While Marketo and Salesforce are explicitly mentioned, proficiency with other standard marketing technology stack components would be expected for this role level.

👔 Cultural Fit Considerations

Company Values: Innovation, collaboration, growth, transparency, teamwork, excellence, diversity and inclusion

Work Style: Fast-paced, collaborative, results-oriented with emphasis on cross-functional teamwork

Self-Assessment: Are you comfortable managing multiple priorities in a fast-paced environment? Can you effectively navigate between global directives and local market needs? Are you data-driven but also relationship-focused?

ASSUMPTION: Company values and work style are inferred from the "Why Work for Tanium?" and "On a mission. Together." sections, which emphasize innovation, collaboration, and a fast-paced environment.

⚠️ Potential Challenges

Balancing global marketing standards with local Japanese market expectations; managing multiple stakeholders across sales, regional leadership, and global marketing; delivering measurable pipeline results that convert to actual sales; working under pressure with multiple concurrent projects; operating in a hybrid environment that requires presence in office 3 days per week.

ASSUMPTION: These challenges are identified based on the role description's emphasis on stakeholder management, results orientation, and the specified hybrid working model in a cross-cultural setting.

📈 Similar Roles Comparison

This Field Marketing Manager role focuses more heavily on direct pipeline contribution than typical marketing communications or brand-focused roles. It has more regional autonomy than a global marketing position but requires close alignment with global standards. Unlike pure digital marketing roles, this position balances both traditional event marketing and digital channels. The role has more direct sales collaboration than content marketing or marketing operations positions.

ASSUMPTION: This comparison is based on standard industry role delineations in enterprise technology marketing departments.

📝 Sample Projects

1. Designing and executing a targeted ABM campaign for top 20 enterprise accounts in Japan, incorporating personalized content, executive roundtables, and digital touchpoints

2. Planning and managing Tanium's presence at major Japanese cybersecurity conferences, including booth strategy, speaking opportunities, and lead capture processes

3. Developing a channel marketing program that enables partners to effectively position Tanium solutions in the mid-market segment

4. Creating multi-channel digital campaigns leveraging SEO, SEM, and social media to generate qualified leads and nurture them through the funnel

5. Analyzing campaign performance data to optimize future marketing investments and present ROI metrics to leadership

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for field marketing managers in enterprise technology companies.

❓ Key Questions to Ask During Interview

1. How does the field marketing function integrate with the sales team's account planning process in Japan?

2. What are the key performance indicators used to measure marketing success beyond MQLs?

3. Can you share examples of successful marketing campaigns that have resonated well with the Japanese market?

4. How does the local marketing strategy align with global initiatives while addressing specific needs of the Japanese market?

5. What marketing automation workflows are currently in place, and where do you see opportunities for optimization?

6. How does Tanium's corporate culture manifest in the Tokyo office environment?

ASSUMPTION: These questions are suggested based on typical areas of interest for field marketing roles and would demonstrate the candidate's strategic thinking and understanding of B2B marketing in a Japanese context.