Senior Field Marketing Manager
CollibraSenior Field Marketing Manager at Collibra
📌 Core Information
🔹 Job Title: Senior Field Marketing Manager
🔹 Company: Collibra
🔹 Location: Brussels, Brussels-Capital Region, Belgium
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Field Marketing Manager at Collibra, you'll join the Growth Marketing team to drive results-oriented marketing strategies. Reporting to the Senior Director of Field & Partner Marketing, you'll be responsible for developing and executing integrated marketing plans to achieve marketing-sourced goals, focusing on driving new business pipeline from SAL (Sales Accepted Lead) to closed deals. This role requires a data-driven approach to optimize marketing efforts and deliver the best ROI for business objectives.
ASSUMPTION: Based on the mention of "reporting to the Senior Director of Field & Partner Marketing" and focus on "marketing sourced goal attainment," this appears to be a senior individual contributor role rather than a people management position, though this should be confirmed during the interview process.
📋 Key Responsibilities
- ✅ Own, develop and execute fully integrated marketing plans to drive demand generation, land new logos and achieve new business pipeline targets
- ✅ Provide strategic direction and translate global campaigns into regional digital and engagement roadmaps based on industry frameworks
- ✅ Align and collaborate with GTM leaders, Integrated Marketing and Growth Marketing team members to develop field marketing priorities and multi-channel marketing plans
- ✅ Apply a data-driven approach to decision making across marketing initiatives
- ✅ Monitor and analyze marketing performance, providing insights to optimize strategies and investments for best ROI that meet revenue objectives
🎯 Required Qualifications
Education: Bachelor's or Master's degree
Experience: 10+ years experience in marketing to the public sector, federal government, and healthcare industries
Skills:
- Proven experience in B2B SaaS field marketing
- Cross-functional expertise designing digital marketing and engagement tactics
- Proven ability to achieve pipeline targets at all funnel stages
- Strong oral, written and verbal communication skills
- Ability to present complex information to all organizational levels, including customers
- Experience with Salesforce.com, Asana, and Bizzabo
- Metrics-driven and process-oriented thinking
- Proactive mindset with accountability and results orientation
- Collaborative team player who breaks down silos
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Collibra offers a flexible benefits program designed to support employees and their loved ones through various circumstances and life events. Benefits include competitive compensation, health coverage, and time off.
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level (10+ years experience required) and location (Brussels, Belgium), this role likely offers compensation in the upper quartile for marketing professionals in the region, reflecting the specialized B2B SaaS experience required.
📌 Applicant Insights
🔍 Company Context
Industry Position: Collibra is a leading data intelligence platform company focused on helping organizations maximize the value of their data.
Company Size: Mid to large enterprise tech company
Company Stage: Growth-stage technology company with established market presence
ASSUMPTION: These details are inferred based on Collibra's market reputation as a data intelligence company and the sophisticated marketing structure mentioned in the job posting (with specialized roles like Field & Partner Marketing).
📊 Role Analysis
Career Level: Senior individual contributor
Reporting Structure: Reports to Senior Director of Field & Partner Marketing
Team Size/Composition: Not specified
Growth Opportunities: Potential growth path toward director-level roles in marketing given the strategic nature of the position
ASSUMPTION: The career growth opportunities are inferred based on the role's strategic responsibilities and the typical career progression in enterprise B2B marketing organizations.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Brussels is the capital of Belgium and a major European business hub, hosting numerous international companies and EU institutions. It offers a high quality of life with excellent transportation and cultural amenities.
Work Schedule: Not specified
Regional Considerations: Brussels is multilingual (French, Dutch, English), with English commonly used in international business settings. The city has a rich expatriate community and offers good international connectivity.
ASSUMPTION: While the work arrangement (remote, hybrid, in-office) is not explicitly stated, given Collibra's position as a modern tech company and the field marketing focus, some flexibility in work arrangements may be offered.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at enterprise B2B SaaS companies, the interview process typically includes initial screening, 1-2 rounds with the hiring manager, panel interviews with cross-functional stakeholders, and possibly a marketing strategy presentation.
Key Assessment Areas: Demonstrated pipeline impact, strategic thinking, cross-functional collaboration capabilities, market knowledge relevant to public sector and healthcare, and data-driven decision making.
Application Tips: Highlight quantifiable marketing results (especially pipeline and revenue generation), showcase examples of successful field marketing campaigns, and demonstrate expertise in the public sector and healthcare industries.
ATS Keywords: field marketing, demand generation, pipeline targets, B2B SaaS, public sector marketing, healthcare marketing, Salesforce, Bizzabo, multi-channel marketing, revenue objectives, digital marketing, GTM strategy
ASSUMPTION: These insights are based on standard practices for senior marketing roles in enterprise B2B technology companies and the specific requirements mentioned in the job posting.
🛠️ Tools & Technologies
- Salesforce.com (CRM)
- Asana (Project management)
- Bizzabo (Event management platform)
- Marketing automation platforms (implied by the nature of the role)
- Analytics and reporting tools (implied by the data-driven requirements)
ASSUMPTION: Beyond the explicitly mentioned tools (Salesforce, Asana, Bizzabo), marketing automation and analytics platforms are standard for this type of role in B2B marketing, though specific platforms are not mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: Collibra emphasizes "open, direct, and kind" as a core value and prioritizes diversity, equity, and inclusion.
Work Style: Results-driven, collaborative, data-oriented, proactive, and able to work effectively in a fast-paced environment.
Self-Assessment: Potential applicants should consider:
- Do you thrive in a metrics-driven marketing environment?
- Are you comfortable collaborating across organizational boundaries?
- Do you enjoy translating global strategies into regional execution plans?
- Are you able to balance strategic thinking with tactical execution?
- Do you have a growth mindset and learning orientation?
ASSUMPTION: The work style requirements are directly stated in the "You Are" section, while the company values are explicitly mentioned in the benefits section.
⚠️ Potential Challenges
This role may present the following challenges:
- Balancing strategic planning with tactical execution across multiple marketing channels
- Meeting pipeline targets in competitive B2B technology markets
- Coordinating with multiple stakeholders (GTM leaders, Integrated Marketing, Growth Marketing)
- Adapting global campaigns to regional needs while maintaining consistent messaging
- Navigating the complexities of marketing to public sector and healthcare industries, which often have unique procurement processes and compliance requirements
ASSUMPTION: These challenges are inferred from the job responsibilities and required qualifications, particularly the need to work cross-functionally and deliver on pipeline targets.
📈 Similar Roles Comparison
This Senior Field Marketing Manager role at Collibra differs from similar positions in these ways:
- vs. Demand Generation Manager: More focused on field-based activities and regional execution rather than purely digital demand generation
- vs. Product Marketing Manager: More focused on pipeline generation rather than product positioning and messaging
- vs. Marketing Director: More hands-on execution responsibility with less people management
- vs. Account-Based Marketing Manager: Broader regional responsibility rather than focused on specific accounts, though may incorporate ABM tactics
ASSUMPTION: This comparison is based on standard role delineations in enterprise B2B marketing organizations.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing a quarterly field marketing plan for the public sector vertical that aligns with global campaign themes
- Orchestrating an executive thought leadership series targeting healthcare decision-makers
- Creating a multi-touch digital campaign to nurture prospects from initial interest to sales-ready status
- Analyzing regional marketing performance data to optimize channel mix and messaging
- Collaborating with sales teams to design targeted account-based marketing initiatives for high-priority prospects
ASSUMPTION: These project examples are derived from the listed responsibilities and the specific industries mentioned (public sector, healthcare) in the job description.
❓ Key Questions to Ask During Interview
- How does Collibra measure marketing success, and what are the specific pipeline and revenue targets for this role?
- Could you describe how the Field Marketing team collaborates with other marketing functions and sales teams to execute campaigns?
- What are the primary challenges in marketing to the public sector and healthcare industries that Collibra is currently facing?
- How does Collibra's global marketing strategy get adapted for regional execution, and what autonomy does this role have in that process?
- What marketing technologies and data sources are available to support decision-making in this role?
- How has Collibra's go-to-market approach evolved in response to changing market conditions?
ASSUMPTION: These questions are tailored to the responsibilities and context described in the job listing but should be adapted based on the specific interview situation and the candidate's priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare your application: Tailor your resume to highlight relevant field marketing experience, particularly in B2B SaaS and ideally in the public sector or healthcare industries. Include metrics demonstrating pipeline impact.
- ATS optimization: Ensure your resume includes key terms from the job description such as "field marketing," "demand generation," "pipeline targets," "public sector," "healthcare," and specific tools mentioned (Salesforce, Bizzabo, Asana).
- Research Collibra: Familiarize yourself with Collibra's data intelligence platform, target markets, and recent company news to demonstrate understanding during interviews.
- Prepare examples: Develop specific stories that showcase your ability to execute marketing campaigns that directly impacted pipeline and revenue, particularly highlighting cross-functional collaboration.
- Connect with the team: Consider reaching out to current or former Collibra marketing team members on LinkedIn to gain additional insights about the company culture and marketing organization.
- Follow application process: Submit your application through Collibra's official careers page, and follow up appropriately if you have connections to the company.
Benefits at Collibra
Collibra recognizes and values that everyone has different needs, interests, and life goals. They've built their benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off.
Collibra creates inclusion and belonging through how they onboard, meet, connect, engage, and communicate. They're proud to be an equal opportunity employer – which ties directly to their core value, "open, direct, and kind."
Collibra considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.